Keyword stuffing on category pages - eCommerce site

[Nikolaj-Landrock]

Hi there fellow Mozzers.

I work for a wine company, and I have a theory that some of our category pages are not ranking as well as they could, due to keyword stuffing.

The best example is our Champagne category page, which we are trying to rank for the keyword Champagne, currently rank 6ish. However, when I load the page into Moz, it tells me that I might be stuffing, which I am not, BUT my products might be giving both Moz and Google this impression as well.

Our product names for any given Champagne is "Champagne - {name}" and the producer is "Champagne {producer name}. Now, on the category pages we have a list of Champagnes, actually 44 Which means that with the way we display them, with both name of the wine, the name of the producer AND the district. That means we have 132 mentions of the word "Champagne" + the content text that I have written.

I am wondering, how good is Google at identifying that this is in fact not stuffing, but rather functionality that makes for this high density of the keyword? Is there anything I can do? I mean, we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer a bit, not a lot - but it's a question of balance and I would like to hear if anyone has encountered a similar problem, if it is in fact a problem?

[Shanaki]

I have a question! 
Did you solve this problem? I saw on your page https://www.theis-vine.dk/vin-fra-frankrig/champagne/ that you continue to have keyword stuffing. It is visible with a single search on the page (see Image 2 attached)!

Moz On-Page Grader sees only 22 instead of 32, anyway is it keyword stuffing.

Is it important to me if you fix the problem! And it is important for me to understand if this keyword stuffing really hurt in SEO ranking.

I always fix this problem but now I have a problem with a non-plural keyword.

Thank you! Wait for your feedback.

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[Andy.Drinkwater]

That is great to hear Nikolaj

Please feel free to reach out if you have any further questions or concerns.

-Andy

[Nikolaj-Landrock]

Hi Andy.

Thank you very much! This confirms my concern!

I'll be looking to implement these changes asap!

[Andy.Drinkwater]

Hi Nikolaj,

Thank you for sharing the page.

I do see why this might be a concern and if I were doing this, I would change the text at the top first - 11 occurrences in this small text area is far too much and will be seen by Google as such.

Then there are the listings, and this is where it gets a little more tricky because I don't believe you need to remove everything here - but I would do something with each Champagne title. If I take that first bottle as an example:

Champagne - Brut Origine - Halve

There is no need to have Champagne here - go to the page for that bottle and it doesn't say this. It would be much easier to read if you remove Champagne from each of these headings as the word just gets in the way - you already know you are looking at Champagne, so no need to keep putting it.

Then you have:

Fra Champagne Henri Mondi - again, there is no need to have Champagne here because it is just Henri Mondis, not Champagne Henri Mondi.

Do this with each listing and your page will be much healthier, have a lower word count and with that, much less keyword stuffing.

You were absolutely right to check on this.

-Andy

[Nikolaj-Landrock]

Hi Andy.

Thanks for your response! I see that you would like to see the actual page, and I have no problem sharing it.

It's right here: https://www.theis-vine.dk/vin-fra-frankrig/champagne/

I got into a talk with our SEO guy and we kinda disagree about this - I believe it -could- be a problem and he believes it's absolutely NOT a problem.

[Andy.Drinkwater]

Hi Nikolaj,

... if it is, in fact, a problem?

Well, if you are noticing poor rankings for these pages in Google, then I think the answer to this is yes.

Is it just MOZ telling you that you are stuffing, or have you had a warning or suggestion in Search Console from Google? Or just poorer rankings?

I honestly think I would need to see the page in order to really have a look at what is going on and how it might be perceived, but it sounds like it could be a problem.

... we can change it so it's not listed with Champagne on all the products, but I believe it would make the usability suffer

By the sounds of it, I am not sure this is the case. If people know they are on a page about champagne, then I am not sure that removing this word from so many listing, would, in fact, cause you a problem.

-Andy