Social Media & SEO
-
Hi
Does anyone have any good articles or case studies on how SEO/Social compliment each other?
I know the benefits, I just need something tangible to show management, which justifies me spending more time on it. I currently do a lot of onsite SEO, but I know we're missing the content marketing/social media aspect and it's something I want to push.
Any help would be great
Becky
-
Great articles thank you!
-
-
Hi Becky,
Check these 2 articles .
1>How Social Media Affects SEO #SEOcafe
2>SEO Tips for Social Media Managers
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does social work for e-commerce?
So, social these days is hot. But is there anyone who can report some figure about a real, documented, analytically documented, success in using social for e-commerce? There's a lot of presentations like this one saying it's great, it's a big impact, etc... But how? And what about figures of sales, or traffic, or something you can measure... Which had a significant spike thanks to a social network attempt? I am asking because I tried myself to use facebook for e-commerce, and we tried a lot: like and share buttons on content (pointing to the url of the content) like and share button on homepage (linked to the fan page) regular (three times a day) content being published on fanpage, original quality content (guidelines on products, independent test), well crafted (copy including catchy questions), original images designed by a graphic designer following all facebook guideline (smiling people, plain background) facebook ad campaign to increase likes (target audience = fans of brands sold) facebook ad remarketing facebook integration on the website publishing (with user consent) product reviews, buying action, website reviews, on their wall/user-feed (all with dynamically generated images showing happy smiling faces, product bought and catchy phrase) After 6 months and around 15k euro spent the result is: above 10k likes on fanpage above 1k likes on content pages orders originated by fan page negligible (less than 10) orders originated by facebook ads negligible (less than 80 with a coverage of 2.5M users, declining through time with 75% of the orders in the first two months and less than 5 on the sixth month) orders originated by remarketing negligible (less than 10 with a coverage of 7k users) orders originated by customer reviews... so and so... 8 orders out of 300 customer reviews (coverage is unknown but 15 out of 300 would be a decent 2.5% CR even with just 300 users seeing the reviews) My conclusion is either we are really dumb at using social for e-commerce, or we wasted our time... Anyone had some experience to share?
Social Media | | max.favilli1 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
Value in content from website being shared across social media?
I asked this question a couple of days ago. Would be great if anyone has some good insight: I write content on my site, which I immediately share across Twitter, FB and Google+. Will Google view me as active on social media with this onsite content I distribute across social media sites (basically creating duplicate info across social media, which already is on my site) or will I be seen as less active on social media since I do not write original content on the social media sites, but rather use content from my site and distribute across social media.
Social Media | | knielsen0 -
What Happens To Social Media Love After A 301?
Say you have a WordPress site with a number of posts that have all been given lots of tweets, G+, FB likes and other social media love, and say you are showing that using a social media plugin on each post that shows the counts of all of these. If you 301 redirect the pages to another site, will the social media love counts follow, or will the page on the new site have to start again as far as social media is concerned? QhqeL
Social Media | | diywm0 -
Employing Pinterest for SEO gain.
Hi I wanted to see if the SEO team have had any feedback from members who have started to use Pinterest. I've had it for a month or so now and I've been adding pins every day since - (quite addictive actually). What is interesting is the gender element to the people who are following and repinning my pins and boards i.e. female. It would be interesting to understand why this the case, why is it so popular with female users. Ultimately I'm tyring to guage the benefits of employing Pinterest for SEO purposes and whether its worth keeping it in my arsenal of social tools. Any insights welcome. http://pinterest.com/visualizations Best David
Social Media | | David-E-Carey0 -
What is the best Practice for Adding Social Buttons to your Sites from SEO Perspective?
Hey Guys, As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention. All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on. My questions are very simple: Is there any best practice for adding social buttons to your site from SEO perspective? if yes, Which social buttons to add? Where is the ideal place for them on your page? Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages? Thanks in Advance, Yogev.
Social Media | | ShivaS1 -
Social Media and Reporting
Hello All, I am looking for some opinions regarding social media plans. We are looking to provide plans as follows: plan a Facebook/Twitter setup 1 hour training Google Local set up Slideshare 4 facebook posts/mo 4 tweets/mo (original, not syndicated) content brief 2 downloadable objects (slideshows, pdfs, brochures ect) and submitted to slideshare 2 press releases and submitted to pr outlets Plan b Acct set up 1 groupon or living social deal squidoo scribd. flickr setup 2 hour training on tools 8 facebook posts/mo 8 tweets/mo google local 3 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan C Acct set up 1 groupon or living social deal squidoo hubpages scribd. flickr setup 2 hour training on tools 12 facebook posts/mo 12 tweets/mo google local yahoo local 4 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan D Choose your own adventure this will be where a client can choose up to 4 of the aforementioned services with a 2 hour training session and the price will be custom. I really appreciate your assistance and look forward to your wise responses!!
Social Media | | imageworks-2612900