Ranking of non-homepage leads to decrease in website ranking?

[vtmoz]

Hi all,

Google picks up a non-homepage to rank for primary keyword where homepage is actually optimised to rank for same keyword. This means Google is ignoring the actual page and ranking other page. Does this scenario means that we are ranking lower as the homepage is not considered here? We may rank much better if homepage is preferred by Google?

Thanks

[vtmoz]

Hi Martin,

There is no such issues like cache or crawler access. Don't even think keyword cannibalization. Might be internal linking which I'm not sure about finding the exact mistake and working on linking pages.

[vtmoz]

Hi Alick,

Our login page is getting ranked for the primary keyword we optimised homepage for. But it's not ranking for other keyword. Does this mean a definite keyword cannibalization?

Primary keyword haven't used much across other pages. So I doubt whether this is keyword cannibalization. Moreover we never used anchor text with primary keyword for our login page. I think there is something wrong with internal linking structure which I'm not sure about. If it is linking structure mistake, what we need to do? Do we unlink the login from some of the pages or link homepage from more pages?

[benesmartin]

Hey,

make sure there's no caching problem, the homepage is being correctly indexed and the crawler can access the page (check robots.txt, upload sitemap.xml). Otherwise, it could be the internal linking and the keyword cannibalization, as mentioned above.

Hope it helps, Martin

[Alick300]

Hi,

Either it is case of keyword cannibalization or you are getting links on other then homepage with keyword anchor text. If it is case of keyword cannibalization you need to fix it and for later case get links for homepage.

Thanks