Could decreasing publishing frequency negatively affect our SEO?
-
Hi Moz Community!
I run marketing for a DA 43 website. We've been consistently blogging 4-5 times per week for the past 7 years, and its become ingrained in company culture. Due to limited resources, I want to decrease publishing frequency on the blog and focus on other marketing activities (content promotion, higher value content, link outreach, CRO etc).
However, our team is worried that decreasing frequency might negatively affect our SEO (organic search is by far our most important acquisition channel, is the main revenue driver for the whole company). When I look at metrics, a couple of things stand out: 1) a very small % of our blog posts get meaningful organic traffic, 2) the majority of organic traffic that produces customers actually goes through the homepage, not the blog, 3) the vast majority of our blog posts are not earning links as we have not focused much on promotion.
Anybody have thoughts on specifically whether decreasing blogging frequency might have an impact? (I know Moz and Hubspot have both done frequency experiments, but those were on high-DA, high-engagement sites where every post had a chance to earn links, etc.) so I'm wanting to isolate the case where publishing frequency is decreased on a site where most posts aren't getting links/much engagement.
Thanks!
-
Hi,
I have been in the same position myself. I would recommend taking a look at all your old content like Anthony mentioned and find what has been really valuable to your users. See if you can create less and only on the topics that hit home. I would also think about using a writing service and then just have an editor review and change what is needed. You will cut the cost down tremendously.
Does decent work, but you have to pick 4 or 5-star writers. You also have to make sure you brief is detailed so you get a good first round. Keep in mind this is not replacing writers just giving them original materials they can work with.
I would also try out https://promote.quuu.co/ which does a good job with getting the content out there at a very low cost. You can get a better gauge on what is more shareable topics. It also can help get more inbound links. When you promote your posts this gives a faster and greater understanding to what works.
Which brings me to the topic of gaining quality inbound links which in my opinion is one of the main reason for generating ongoing content. So I would look at how and where it is shared to gauge the quality of the content.
Good Luck!
-
Thanks Anthony! We're definitely doing some re-publishing and some removing, I love the idea of doing more combining with republishing though.
-
Decreasing will not negatively affect your organic traffic.
Here is what I think you should do.
Find those blog posts that get little to no organic traffic. Look for opportunities to combine/merge similar posts into one new, better post - then republish them. When you encounter old posts that you can't imagine having any future value, consider removing them completely.
*edited to correct a typo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Publishing Date on Blog Posts
Hi, We have been optimising and re-sharing old blogs posts from our feed. If we were to change the date of publishing on the posts in order to bring them to the top of our feed, would this have any negative impacts on the posts' metadata? Thanks!
Content Development | | wearehappymedia0 -
Best SEO Approach for Scanned PDFs
I've just found a large number of great technical papers that we have written over the years. They are all scanned pdf's but still relevant. Currently they exist as a download but it seems to me that as each is approximately 5000 words of unique content we ought to be able to get some mileage out of them So I'm thinking of OCRing them, editing and putting them up as blog post with lots of links (10 - 20 max over the post length) to product pages (as it discusses a lot of the technical aspects underlying the products). Is this the best way of maximising benefit from them? Are there any other ways that would be good to use them?
Content Development | | Zippy-Bungle0 -
I work on a uk decorating website with five of our own bloggers all of which reside on the home page of the website on their own separete blogging urls as sub domains - is this a good idea or would google not like this from an seo point of view?
Should blogs that are part of an overall content site be on separate sites and link in or is it ok to promote them as content on the home page of the site and take users off to their own url to view the site. Is this good practise for seo?
Content Development | | Pday0 -
Same SEO Impact for: ''blog.domaine.com/'' and ''domaine.com/blog/
I would like to add a WordPress blog to my online store. My shopping cart is BigCommerce. My store URL is: http://www.furnacefilterscanada.com I know the ''BEST'' option will be to have a blog like this: http://www.furnacefilterscanada.com/blog/ But I don't thing it is possible on BigCommerce platforme. If I can have a blog with this sub-domaine: http://www.blog.furnacefilterscanada.com will it be a efficient for SEO? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Magento Multi Stores and seo
Hello all, im not that clued on SEO and only know the basics so please bear with me! I've just had built 5 different furniture retail websites, all of which will be selling the same products, but all priced differently and all of the sites will have different content etc on each one (4 of the 5 websites are on a multi store system with one back end on magento). The only thing that the 5 sites will have in common is the names of the products in the titles but all the content in the text and prices etc will all be different on each site, including articles and blogs… How will this sit with google in terms of rankings on each site? I know a lot of other companies that do this already and they all have good rankings on each site for their chosen keywords, the only difference between my scenario and theirs is 4 of my sites on the same back end which is mainly the ones i am concerned about… Any thoughts? thanks anthony
Content Development | | anthonybriant0 -
Does a directory running on a subdomain help or hurt SEO on the main site?
I have a blog, with a directory on the subdomain: directory.fbforbusinessmarketing.com. Is that smart for SEO, as it gives the overall domain more traffic? Or bad for SEO because of the different topics and all those outbound links? I'd appreciate opinions. Thanks.
Content Development | | PegCorwin0 -
SEO All in One Not Showing Up
I am working at a company that has had SEO All in One installed on our Wordpress blog for awhile, but the Meta data is not being published. When looking at a draft of the post the fields are automatically filled with the blog post (I would like the possibility of manually changing the meta sometimes). However, regardless of that the Meta titles, etc.. on the live site are blank and don't use what is written in the SEO All in One pack at all. Any suggestions for me? Thanks!
Content Development | | theLotter0 -
SEO Moz logo
Is it ok to add the SEO Moz logo to the homepage of your website ? We are a UK based Internet Marketing company and we are looking to inform our audience that we use SEO Moz to manage our SEO clients campaigns. here is our site - http://www.onlinemediadirect.co.uk I am looking to add it on the SEO section to the left of the page.
Content Development | | onlinemediadirect0