SEO suggestions for a directory

[Eric_S]

Hi all,

I am new to SEO. I work for a ratings and review website, like TripAdvisor and LinkedIn.

How would one go about setting up SEO strategy for national directories that have local suggested pages? What can be a good practice.

For example, Tripadvisor has many different restaurants across the UK. What would they do to improve their SEO? How do they target correct links? How do they go about building their Moz Score?

Would really appreciate your thoughts and suggestions.

Thanks! 
Eric

[Eric_S]

Thanks for the pointers on things to focus on. Mainly, site architecture, linkbait, and responsiveness! Really appreciate your response.

As mentioned to Donald, do you have any good suggestions on articles/videos/blogs I should follow?

[Eric_S]

Hi Donald,

Thank you for your response. I also believe in research and data. Being new to the subject I wanted to see what the community thought and whether it is possible for such a campaign to be managed. Seems like the idea is through research and data-driven analysis it is!

I have read the beginners-guide-to-seo. Great learnings there and I will continue to read up. Do you have any suggestions on articles that you found useful?

[KevinBudzynski]

A directory needs to be well organized (site architecture), great content/reviews (linkbait), appears well on many devices (responsive) and much more. As Donald pointed out, MOZ has a huge amount of guides and resources that should help you create some tactics in improving your rating/review site. Good luck!

[donsilvernail]

No one is going to give you a blueprint for such a large project. Much of what you are trying to do will be based upon data and research. To get the basics of where you should start, I recommend reading this https://moz.com/beginners-guide-to-seo. The basics is where every good campaign begins. You will find much information on link building and technical seo through the learn SEO tab above.