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The difference between organic searches in Acquisition and organic searches in Default Channel Grouping

Reporting & Analytics

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RIDGID_Europe last edited by

Hi guys,

We have a question. In Google Analytics, there are 2 types of identifying organic searches: through Acquisition and through Default Channel Grouping. On our website, we have some differences between the number of organic sessions. Which one do you think is more relevant? Which one do you use?

Many thanks in advance!
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benesmartin last edited by

Hey there,

I'm always using the one in Acquisition, since I can easily check and compare the PPC.

But for Search Analytics, I use GA combined with the Google Search Console because you can see a bit more from the Non Provided KWs.

Cheers, Martin
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