Google Search Console - Why is my average mobile position better than my average desktop position?
-
I'm wondering why my average mobile position is much better than my average desktop position. I'm wondering if Google is comparing the same queries for both mobile vs desktop or if they're only showing me the top ranked for each type of search.
Is it example 1 or 2?
Example 1: Desktop may have 5,000 ranking queries that average to 21.6
Mobile may have 1,500 ranking queries that average to 8.5OR
Example 2: example.com has 5,000 total ranking keywords, those queries' average ranking in a desktop search 21.6 and mobile search 8.5.
I'm curious to know exactly what I'm seeing in Google's Search Console.
-
Sounds like you rank for a lot more terms on desktop than mobile, and probably not as well for a lot of those terms. In addition, it could be that a lot of the mobile searchers are in your area, which tends to make you rank higher because of the localization.
-
One factor could be your competition is not considered mobile friendly, so they are excluded and that would bring your rank up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No Search Data in Google Search Console (Search Analytics)
Wondering if anyone has experienced 0 data in their Google Search Console (Search Analytics) and found possible solutions to retrieve data? We have a few clients who, prior to the update to Google Search Console, were getting data regularly in terms of the Search Queries report, but ever since the update to Google Search Console, they are no longer receiving data. As an FYI, both the www and non-www versions of the website are verified in Search Console and the XML Sitemaps and Robots.txt files are clean, tested and working fine. Any insights or experience of sites showing 0 data in Search Analytics? Any possible solutions would be greatly appreciated. Thanks!
Reporting & Analytics | | SEO5Team0 -
Google Analytics, new property or views?
Hi All We have an existing Google analytics account which was customised relatively heavily a few years back, with custom variables, e-commerce tracking and the a large number of filters. We have determined that the custom variables and e-commerce tracking, at least for now, are no longer required and actually complicating our lives. We want to simplify the account and add a fresh set of goals and events. Our initial train of thought was to create an entire new property with the usual views, raw, test, main etc. We are proposing to retain both properties (6 months) so we can still do some comparative stuff. We're now wondering if we should retain the existing property and just create new views, the downside being that whilst we can compare data with previous periods it's meaningless to some degree as the filters etc are different. The plus of more views is that we're not firing the tag twice retaining two properties. Views and opinions welcome. Thanks
Reporting & Analytics | | mde9110 -
Google Crawl Stats
Hi all Wondering if anyone could help me out here. I am seeing massive variations in WMT of google crawl stats on a site I run. Just wondering if this is normal (see attached image). The site is an eccommerce site and gets a handful of new products added every couple of weeks. The total no of products is about 220k so this is only a very small %. I notice in WMT I have an amber warning under Server connectivity. About 10 days back I had warnings under DNS, Server and Robots. This was due to bad server performance. I have since moved to a new server and the other two warnings have gone back to green. I expect the Server connectivity one to update any day now. Ive included the graph for this incase it is relevant here. Many thanks for assistance. Carl crawlstats.png connect.png
Reporting & Analytics | | daedriccarl0 -
Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls
In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL. These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this. Any thoughts on this? Thanks! P.S. It might be related to rich snippets, but I cannot tell at this point.
Reporting & Analytics | | 10SL0 -
Switching Google Analytics from Urchin to GA
I want to finally make the switch from Urchin to GA in Analytics, but the Google support page is no longer working (I realize I'm late to this so they likely took it down/moved it to where I can't find it). I've been searching on Google but can't find a straightforward guide to changing that won't disrupt my data. Anyone have a link to a working guide, or can you provide some guidance?
Reporting & Analytics | | Axios_Systems0 -
Exporting Keywords in Google Analytics
In the old Google Analytics, I would simply add &limit=30000 in the URL. Does anyone know how to export all keywords from the new Google Analytics?
Reporting & Analytics | | TommySwanson520 -
Use SEOmoz API in Google Docs Spreadsheet
Hi, Has anyone made functions to get link metrics from SEOmoz API in Google docs spreadsheet? Page Authority Domain Authority Linking Root Domains Total Links _Thanks to Tom Critchlow I got the social metrics, now I just need the ones from SEOmoz api. _ Any help would be sweet.
Reporting & Analytics | | EdgySEO0