Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do Yelp and Justia get all the extra Meta Description Real estate?
-
I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist.
Best
Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney.
NOTE None of these are clients, etc. I also changed the cities so this is a general search.
-
Although I haven't tested this myself, I've heard others say that removing the meta description is one way to get Google to show a bigger description in the search results because they pull information off your website instead of sticking to the character limit of the tag.
-
As I know Google has made a significant change since 2016 to its search results pages by extending the length of titles and descriptions.
Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.
Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.
Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.
t’s important to note that this may be a test which Google could reverse at any time.
https://www.reddit.com/r/bigseo/comments/4ixf86/google_has_increased_the_width_of_the_search/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trying to get Google to stop indexing an old site!
Howdy, I have a small dilemma. We built a new site for a client, but the old site is still ranking/indexed and we can't seem to get rid of it. We setup a 301 from the old site to the new one, as we have done many times before, but even though the old site is no longer live and the hosting package has been cancelled, the old site is still indexed. (The new site is at a completely different host.) We never had access to the old site, so we weren't able to request URL removal through GSC. Any guidance on how to get rid of the old site would be very appreciated. BTW, it's been about 60 days since we took these steps. Thanks, Kirk
Intermediate & Advanced SEO | | kbates0 -
Anyone actually getting a noticeable SEO boost from a Bitly or TinyURL backlink?
Hi, I'm looking for an example/use case of someone whose site has been linked to from another using a Bitly, or other generic URL shortener link. I'm specifically interested in proving/disproving the value of the backlink in terms of boost in SEO rankings. Ideally you somehow got a juicy backlink from a reputable site, but they accidentally linked to you using a Bitly or something, yet you saw a noticeable increase in your pages search rankings, thus proving the value of a Bitly link still passing all SEO value. Or alternatively, you got that juicy backlink and noticed nothing at all, or not much, and are frustrated that they used a BItly. I'm launching a study on this soon to identify the possible value behind short links as backlinks. Yes, I know that Matt Cutts says all short links are 301 redirects which passes something like 99.9% of link juice. I'd just like to see some use cases on this. Thanks!
Intermediate & Advanced SEO | | Rebrandly0 -
Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?
I know this seems like an old school question. As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized). However I recently came across a Moz video about creating better calls to action in the meta description tags. Some of the examples had CTAs that were using all caps (i.e. CALL NOW! or LOWEST QUOTES!) I realize there is a debate about the user experience implications. However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags. Any feedback/advice would be appreciated. Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Description vs meta description
I have an e-commerce website and am trying to create product category pages. I am under the impression that Description is the text that would appear under the title on a google search and I believe the meta description is just what google reads? Is having BOTH important or just description? Is it ok to duplicate the description for the meta description? I know its not good to duplicate descriptions on other products and pages.
Intermediate & Advanced SEO | | nchachula0 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
Meta tags - are they case sensitive?
I just ran the wordtracker tool and noticed something interesting. The tool didn't pick up our meta description. It's strange as our meta descriptions appear in organic search results and Moz never reported missing meta descriptions.After reviewing other pages, I noticed our meta description tag is written as the following: name="Description" content=" I never thought about this, but are meta tags case sensitive? Should it be written as: name="description" content=" Thoughts?
Intermediate & Advanced SEO | | Bio-RadAbs0 -
How to get content to index faster in Google.....pubsubhubbub?
I'm curious to know what tools others are using to get their content to index faster (other than html sitmap and pingomatic, twitter, etc) Would installing the wordpress pubsubhubbub plugin help even though it uses pingomatic? http://wordpress.org/extend/plugins/pubsubhubbub/
Intermediate & Advanced SEO | | webestate0 -
How long does a new domain need to get a specific level of trust?
We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts. My question is: How long is the period for google to trust a completely new URL? We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc. Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
Intermediate & Advanced SEO | | wellbo0