PPC Long tail keywords
-
I was wondering feedback and input on creating long tail keywords associated with a question. With addition a landing page that addresses that problem with a few products. Using PPC to bid on long tail keywords, I would set a campaign for long tail keywords and have multiple ad groups with a close knit and similar sentences like "Top 10 highest rated summer dresses" and "Popular dresses for the summer weather." My landing page would address the question with a list of products like a buzz feed article format.
1. As it is on a subdomain blog with an add to cart feature, would interlink building be helpful in exchanging link juice.
2. Bidding on a long tail keyword is cheaper, but will they result in higher conversions since its hyper-specific question? And since it is a long tail keyword sentence. 2-3 smaller keywords between the sentence would also pick up on to Google search?
-
Agree with Alick3000, broad match modified keywords would be far more attractive, and as per link values, nothing would be driven by this process.
Using broad match allows you to match a series of keywords to any longtail phrase. Providing the +keywords you use are present, then your advert/adverts will potentially appear.
As per +summer +dresses - from Alick300 - this would match both of your longtail ideas and more.
e.g.
Top 10 highest rated summer dresses Popular dresses for the summer weather.
Where can I buy spring/summer ladies dresses blue summer dresses size 10 dresses with a summer print
etcAs you can see it gives you a much wider target whilst still being specific to your needs.
I hope this helps.
Tim
-
Hi,
I don't understand first part "As it is on a subdomain blog with an add to cart feature, would interlink building be helpful in exchanging link juice."
link juice has nothing to do with PPC long tail keyword.
For second part
Yes long tail keyword gives high conversion rate but search volumes would be very limited so I would suggest you to use broad match modifier to target long tail keyword.
e.g +summer + dresses
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC: how to get rid of an ad appearing on a keyword we don't want?
Hi, Our ad on Google Ads is appearing for a search we don't want. it isn't in our search keywords and when i try and ad it to our negative ones, we get the error " You cannot exclude keywords that are targeted " which i assume means that google thinks we are bidding on it? We have a selection of broad phrase matches so i can only think that this is where it's coming from? Do you have any tips on tracking down which keyword is generating this ad and how we can turn it off? (we don't want to pay for clicks on this search if possible!) Btw - i have turned off each keyword in turn to test it = nothing. have then paused the whole campaign = gets rid of the ad (but this is our most successful campaign so i can't just turn it off). Any advice super super welcome. thank you!
Paid Search Marketing | | Fubra1 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Starting Out With PPC, Need Some Advice
We are starting out with PPC for our site. I wanted to know what the best starting point is for our site. First, some basic info: We sell thousands of products from a large number of manufacturers We can offer the same prices as competitors, but we can't beat their prices Here are my questions: What would be my USP if my prices are the same, and we have the same store policies as competitors? Is it best to start with product pages (as opposed to keywords)? Meaning, setting up a feed via MC and connecting to our adwords account. Any advice is appreciated 🙂
Paid Search Marketing | | inhouseseo0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0 -
Do you take Seo and ppc management on competitor sites?
I would love to hear what everyone thinks : I wanted to know what people do about seo and ppc when the keywords and industries overlap.
Paid Search Marketing | | DavidKonigsberg0 -
Why don't national brands have PPC ads that target their names, while smaller brands do?
Google's policy is to allow other businesses to run PPC ads against your business name, even when trademarked, so long as the ads don't include the trademarked name. At least that's what I have experienced and read online. Source: http://www.google.com/support/forum/p/AdWords/thread?tid=55e2b4bf90ae9585&hl=en Why do so many national brands have no PPC ads showing on their names in Google searches? http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=best+buy http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=victorias+secret http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=office+depot And so on. Smaller brands, even when trademarked, are awash in competitors targeting their names: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=nally+used+cars http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=la+jolla+cosmetic+surgery+centre Consider these two hotels: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=ritz+carlton+new+york http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=hotel+3030+new+york There are two slightly different questions in play here, as I have clients I'd like to better protect against this type of PPC poaching: So, are there any different policies at Google Adwords RE: national brands and having competitor's ads show on their names? How do the major brands block the advertisers on their names? Thanks!
Paid Search Marketing | | CakeWebsites0 -
Do Google Autofill and Instant Search affect Adwords' Keyword Tool reports?
While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword. I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.
Paid Search Marketing | | GlobeRunner0