Idea for the Best Method of getting REAL Keyword Search Data
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I've been using googles keyword tools to get keyword search data, but I'm pretty sceptical of some of the results it throws out on number of searches. On a number of keywords - particularly when you get to longtail, I've seen results which cannot possibly be right.
So - I am trying to find out a way of getting REAL data I can trust.
Here are my thoughts on a possible method of getting this key data:
1/. Firstly I am taking on the assumption that the adwords campaign monitoring statistics are more reliable and accurate than the keyword research tools - correct me if I am wrong!2/. Then take a load of keywords you wish to monitor and create didfferent ads for them based of EXACT match.
3/. Make sure non of your adverts conflict with each other, so you may have to turn off any other campaigns you have running.
4/. Put you bids and available spend as high as possible, so that ideally you will your ads will always be shown for every search match, and ideally always come in No1 spot on the ads. IE your aim is to create a neutral environment where your ads are shown for every search match and appear in the exact same position for each search match.
Run the campaign for a period of time long enough to be confident that you have enough search data.
From this you should have the vital data on keyword searches done on your exact match keywords.
5/. Repeat the test, but this time use phrase matches and again make sure there are no conflicts.
6/. Repeat again with broad match - this would require very careful implimentation not to have any conflicts and you would likely need to make heavy use of the "Not Include" keywords.
What are your thoughts on the above process? - Any flaws, or other better solutions?
Obviously one key thing with doing this is you need to have to be prepared to have a decent budget to get this data - but it won't be wasted as you will also be getting the adwords traffic.
Thanks
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A good way to get real keyword data is to run adwords campaigns for the exact keywords, yet it is never going to be exact due to demand increases and drops over time.
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