I redesigned a clients website and there is a pretty massive drop in traffic - despite my efforts to significantly improve SEO.
-
Hi there,
I redesigned a clients website that was very old fashioned and was not responsive. I implemented 301 redirects, kept the content pretty similar, website linking structure very similar - the only things i changed was making the website responsive, improved title tags, added a bit more information, improved the footer and h1 tags etc..
however although clicks are fairly similar search impressions have dropped about 60% on average over the past week.
The old site had some keywords linking to pages with no new content so i removed those as seemed like black hat seo tricks and also there was a huge list of "locations we deliver to" on the homepage followed by around 500 citys/towns I removed this. Could this be the cause for the drop? as i assumed those would do more harm than good?
Fairly new with SEO as you can probably tell. Looking for advice on what may be the cause and what steps I should take now.
Thanks for reading!
-
@badgergravling Can you suggest, if adding a forum will give any extra benefit to my main website's popularity?
-
Thanks for your reply Dan.
It's an International site. Our target audience is from India, Middle East countries, and East Asia.
Google has indexed https version and looks good, but after all the on page optimization also, the traffic not going up, however, we are ranking for more keywords than ever.
I've attached the screenshot of traffic stats from Jan to June, if that will help pinpoint issues.
Thanks again
-
Hey Logan,
We did a redesign+migration from as.net to Wordpress. We launched in February 2017 & still struggling to get back where we were. Almost 80% traffic loss.
Any specific pointers that get missed during these kinds of migrations, is it normal to loose this much traffic?
Please help
-
Is it a small, local type business by any chance?
Despite what a lot of best practice will say regarding location pages - they still work for a lot of small, local busineses, particularly in uncompetitive niches. Generally, I'd say 500 cities/towns is massively overdoing it, and there are a lot less spammy ways of achieving something similar, but it may well have contributed to the hit...
If the clicks are the same, then actually it's fine. No one was visiting and buying via the impressions you've lost. However, I'd say it's worth looking at the location/local SEO optimisation again and redoing it in a less spammy way to ensure your client won't panic if they ever look at impressions in Google Search Console (Pretty unlikely for most clients)...
-
Hi Logan,
Thanks for the response! Haha. That is what i thought originally, however I read that a drop of around 5% is normal so 50%+ had my alarm bells ringing! (although the website only has a small amount of traffic)
There was a few other factors that worried me like the old site was .htm but I .301 redirected every page to the new ones with .html
I will try not to worry and hopefully things will improve within the next week or so.
Thanks again.
-
Hi,
Patience, young padawan, it's only been a week
It's basically impossible to redesign a website without some organic traffic loss. There's a lot for search engines to consider, everything they previously knew about your website is gone, they have to learn your new site architecture, URL structures, content, meta data, etc. etc.
It sounds like you covered all the most important bases and got rid of some old school tactics. Give it some time, you should start to see a rebound in a few weeks. The worst thing you can do is panic and try to fix a bunch of stuff that isn't actually broken.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website penalized never again be the same
In February 2015 I received google email that had been penalized Superficial content with little or no added value. I resolved the situation with Google and the site was reconsidered two months later. The problem happens that since I had to drop the site never again be the same, since the site has been penalized never again be the same, now owned only 10% of visits and since then has not shown more growth. I'm deciding to leave the site for no more hopes and all who have had the same problem told me to forget about and working with new. What do you think? Give up the site and get a new one? In addition, during this period I rephrased the entire site, let responsive, mobile and improved as a whole in the general context and migrated to wordpress. www.acervoamador.com.br (Warning: adult content) I thank you for your attention and have a nice day.
White Hat / Black Hat SEO | | stroke0 -
Surely this cannot be a good SEO technique?
I have a client whose competitor has great positions in Google, and a quick look at the meta data revealed this (I removed the company name): I'd love some opinions on this. My gut feel tells me this is spammy. But all my client sees is that this site is on page 1! ~Caro
White Hat / Black Hat SEO | | Caro-O0 -
Are CDN's good or bad for SEO? - Edmonton Web
Hello Moz folks, We just launched a new website: www.edmontonweb.ca It is now ranking on page 2 in our city. The website is built on Wordpress and we have made every effort to make it load faster. We have enabled the right caching and we have reduced the file size. Still, some of our local competitors have lower load times and more importantly lower ttfb's. Is a CDN the right answer? I've read articles demonstrating that Clowd Flare decreased a websites rankings. Is there a better CDN to use, or a propper way to implement Clowd Flare? Thank you very much for your help! Anton,
White Hat / Black Hat SEO | | Web3Marketing87
LAUNCH Edmonton0 -
Do rss feeds help seo in 2013?
I have seen answers for this back in 2012 but as we all now things have changed in 2013. My question is Do rss feeds help seo in 2013? Or does google see it as duplicate content (I see that the moz site has RSS ...)
White Hat / Black Hat SEO | | Llanero0 -
Can a hidden menu damage a website page?
Website (A) - has a landing page offering courses Website (B) - ( A different organisation) has a link to Website A. The goal landing page when you click on he link takes you to Website A's Courses page which is already a popular page with visitors who search for or come directly into Website A. Owners of Website A want to ADD an Extra Menu Item to the MENU BAR on their Courses page to offer some specific courses to visitors who come from Website (B) to Website (A) - BUT the additional MENU ITEM is ONLY TO BE DISPLAYED if you come from having clicked on the link at Website (B). This link both parties are intending to track However, if you come to the Courses landing page on Website (A) directly from a search engine or directly typing in the URL address of the landing page - you will not see this EXTRA Menu Item with its link to courses, it only appears should you visit Website (A) having come from Website (B). The above approach is making me twitch as to what the programmer wants to do as to me this looks like a form of 'cloaking'. What I am not understanding that Website (A) URL ADDRESS landing page is demonstrating outwardly to Google a Menu Bar that appears normal, but I come to the same URL ADDRESS from Website (B) and I end up seeing an ADDITIONAL MENU ITEM How will Google look at this LANDING PAGE? Surely it must see the CODING INSTRUCTIONS sitting there behind this page to assist it in serving up in effect TWO VERSIONS of the page when actually the URL itself does not change. What should I advise the developer as I don't want the landing page of Website (A) which is doing fine right now, end up with some sort of penalty from the search engines through this exercise. Many thanks in advance of answers from the community.
White Hat / Black Hat SEO | | ICTADVIS0 -
Is this website being punished by Google?
Hi, I just took over the SEO for a friend of mine's website. Is this website being punished by Google? It has a strong link score, the homepage needs work as far as Key wording goes but it does not appear in Google's top 100 for any keyword. I am not sure that the last SEO company did some harm. Can anyone give me some tips on getting my friend back into the mix? www.wallybuysell.com
White Hat / Black Hat SEO | | CKerr0 -
Recovering From Black Hat SEO Tactics
A client recently engaged my service to deliver foundational white hat SEO. Upon site audit, I discovered a tremendous amount of black hat SEO tactics employed by their former SEO company. I'm concerned that the efforts of the old company, including forum spamming, irrelevant backlink development, exploiting code vulnerabilities on BB's and other messy practices, could negatively influence the target site's campaigns for years to come. The site owner handed over hundreds of pages of paperwork from the old company detailing their black hat SEO efforts. The sheer amount of data is insurmountable. I took just one week of reports and tracked back the links to find that 10% of the accounts were banned, 20% tagged as abusive, some of the sites were shut down completely, WOT reports of abusive practices and mentions on BB control programs of blacklisting for the site. My question is simple. How does one mitigate the negative effects of old black hat SEO efforts and move forward with white hat solutions when faced with hundreds of hours of black gunk to clean up. Is there a clean way to eliminate the old efforts without contacting every site administrator and requesting removal of content/profiles? This seems daunting, but my client is a wonderful person who got in over her head, paying for a service that she did not understand. I'd really like to help her succeed. Craig Cook
White Hat / Black Hat SEO | | SEOptPro
http://seoptimization.pro
info@seoptimization.pro0 -
Thinking of redirecting *all* mobile traffic to another site (via an advertiser) - safe to do?
Hi, I am thinking of redirecting all mobile (iphone, cell phone, etc) to an advertiser (so completely different content than my site). Is there any risk of getting banned from google (etc) for doing this? (this is for an adult site)
White Hat / Black Hat SEO | | dmn020