Pitching your products to a niche... how to be in the right place at the right time?
-
Hi guys.
We make custom diary products which can start/ end anytime, and so we feel they would go down really well in 'Back to School' type posts this year. (Website here)
I've been looking for examples of 'Back to School' content, but with it being retrospective there is no guarantee a publisher would do a similar thing again this year.
My question is this: What are the best ways to find our about upcoming** content** that relates to a specific niche? (In this case Academic year Planner products)
What tools, research methodologies, platforms, websites would be useful?
In other words, how do we 'get in the right place at the right time'... in front of people 'warm' to the idea in the first place?
I appreciate this is a very broad question (albeit a in a very specific context)... but any insight/ advice would be greatly appreciated.
Hope that all makes sense.
-
Hi,
The answer to the first question is yes - many publications, including niche titles will have a features calendar available, or will regularly email enquiring if anyone has products, news or can help with features...
Second question? In addition to HARO and Pressloft, I'd look at the big PR lists etc. It does mean dealing with some spam requests, but can be worth it if you have the time.
-
Hi Dan. Sorry for my delayed reply.
Thank you so much for your detailed response. That is really helpful! May I pick your brain for just a couple of clarifications?
'Traditional print/online publications quite often have a features calendar which they make available on request.' Do you mean simply get in touch with these publications and request their features calendar? See if our product would fit?
'Making sure you're easily findable when journalists are looking to quickly grab some examples to finish the article they have to submit in 30 minutes' I totally agree, we've seen this work using Pressloft Jouno requests, and we do use HARO (although it's rarely useful for our products)... is there any other things you can suggest?
Isaac.
-
Some quick thoughts, based on a career mixing marketing with writing for various niche publications....
Generally most publications which ran something around Back to School content will be either publishing a new version or updating it. It's also worth making a note of the author, as freelancers will often shop similar articles around a number of sites, and will be known for certain niches.
Traditional print/online publications quite often have a features calendar which they make available on request, and sometimes publish online to help suppliers/advertisers etc plan ahead.
It's also worth using online tools for journalists like HARO (Help a Reporter Out), and responding to requests for Back to School related content.
Making sure you're easily findable when journalists are looking to quickly grab some examples to finish the article they have to submit in 30 minutes
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
How to perform Keyword Research for the e-commerce website which has more than 20,000 products
Hello,
Link Building | | CommercePundit
I want to work on keyword research for one of our e-commerce website - http://www.grandcrayon.ca which provides office supply products in canada. I am targeting only canada and keyword research will be based on Canada Search results. I would like to know how i will start targeting keywords in organic way for this website. I am using keyword planner tool and get results some how. But should i start keyword research by filtering with different categories or any other easy way that i can give me the keyword results for this site. I want to know which are the main keywords or the list of keywords on which i should work. Your valuable inputs will help me a lot! Thanks0 -
Are niche directories still helpful as good links to have to help ranking in the serps?
Are niche directories still helpful as good links to have to help ranking in the serps or has Google discounted directories? The Niche directories that i would be using are not spammy at all and are quality sources of info. Thanks mozzers!
Link Building | | Ron100 -
Article Backlinks To Product Pages
I am writing a number of 500 word articles and have read that Top 10 lists are becoming more and more popular on the web. So my thoughts are to write an article about the the 'Top 10 Mens Grooming Products 2013' for example. My questions is - do I post this article on my own website with the 10 links to the product pages using the product name as 'anchor text', or post the article to somewhere like Squidoo containing the links to my product pages. Which strategy has more SEO value?
Link Building | | Ubique0 -
Who can advise in real-time delay until rich text snippets first appear?
Community, Has anyone here implemented rich snippets for clients/own properties and can advise how long it took for them to appear in Google Thanks
Link Building | | tomypro0 -
Merging 10 niche pages into 1 large page: how to go about it?
Good day,
Link Building | | rayvensoft
I am new to SEOmoz, so please allow me to take this opportunity to introduce myself before jumping into the questions. I have a small network of sites that focus on language education online. I have been working on them for about 3 years, and they were starting to do well. I am sure I made some mistakes along the way with regards to SEO (I paid for article distribution, and directory submission). I also did link exchanges - mainly with related sites, but some of them were kind of grey . I stayed away from blackhat entirely.
So, like many people I got affected by Google Penguin. Luckily it was not as bad as many of the people I have heard about. 7 out of my 10 sites, stayed on or near the top for the main keywords. They did however drop for some of the secondary keywords. 3 of the sites however got hit hard. Based on this, I have ventured to guess that google is telling me I was doing it about 70% right, and 30% wrong. Well, live and learn.
After April 24th I started to scower the web to find out what happened and to see what to do. In my readings I noticed that a lot of people were affected, but some where not. The one thing I found that most of the people who were affected had in commune was that they were on SEOmoz. So I decided to join. So now I am here to hopefully learn what I did wrong, and what I need to do right. I have no problem at all in starting from scratch and putting in the hard work. Now, as for my question. As I mentioned, not all of my sites were hit by Penguin. More of them survived than got killed. I was hoping to be able to leverage those sites to give the new larger site a kick-start. Just to give you some metric, all 10 sites have a quality rank of between 40-60 according opensiteexplorer. The linking is nothing extreme. The pages have anywhere from 200-1000 links. Nothing more than that. So here are the questions. 1) The SEO I did on all 10 sites were very similar. So I am afraid of just doing a 301 redirect from the 7 other sites in the future google may punish them as well, and as such my main page new page will suffer. What would you guys recommend. Instead of a 301, I could just ad a link to the sub pages on the new site. It would be less effective, but also less risky. What would you all suggest? 2) If I take the 301 option, what is the general recommendation on how to phase it in. I am assuming Google would not like it if all 7 pages got redirected on the same day. That would essentially make the page have 5000 or so links overnight. What is the general recommendation for these kinds of things. one 301 a week? one 301 a month? The 301's would not be to the homepage, they would each go to a relevant sub-section of the site. Sorry for the long first post. My wife tells me I don't know when enough is enough sometimes. 🙂 Thanks in advance for any assistance and I am excited to see what I can learn on SEOmoz.0 -
How do I help an author of family histories and biography's reach her niche's
Please have a look at this site for me http://www.louisewilson.com.au/ louise also has about six blogs on different books she has written. She has sold a few thousand copies which is great and has help people find out where they came from. Not many of these people have linked to her site's and she is not getting the traffic she deserve's for lots of long tail keywords and some broader ones. What simple on page changes can she make and what would be the best broader keyword's to go after. What would a good strategy be she has a very small ( tiny ) budget but can write and is enthusiastic , It's also a great way for her to be involved with people who are interested in simalar thing's. Oh yeah she has never used facebook of social networks how could she effectivly market her books and engage with potential reader's. Thanks in advance Oh and by the way Im not getting paid to help her Just incase you think i'm trying to get you to do my work for me. I just think this is an interesting case. I do do sales for an IT and SEO company but she is not one of our clients. So far I have just explained to her about keywords in titles meta tags and internal linking and just explained to her a bit about link building. But really need some help thanks very much. PS was this question too long?
Link Building | | duncan2740 -
SEO for high end products (Interior Design)
Hi, I do SEO work for a high end interiors company and I am wondering if anyone has any advice/tips/ideas for link building. I have already explored blogs/pr etc. If anyone has experience of similar products or SEO for high end markets and is will to share that would be great. Thanks for your help. Mik
Link Building | | increation0