How to deal with Pages not present anymore in the site
-
Hi,
we need to cut out from the catalog some destinations for our tour operator, so basically we need to deal with destination pages and tour pages not present anymore on the site.
What do you think is the best approach to deal with this pages to not loose ranking?
Do you think is a good approach to redirect with 301's these pages to the home page or to the general catalog page or do you suggest another approach?
tx for your help!
-
Tx Tim for the answer, it make sense.
I explain you in more details my site structure:
site.com/destinations - hub for all the destinations
site.com/destinations/tanzania - single destination page
site.com/tours/tanzania-tour-1 - single tour page
site.com/travel-category/cultural-tours - a second way tour are organized, for travel category.
So lets say i dont want to sell anymore the destination Tanzania and all his related tours. In the case i want to keep the ranking for the destination and tours i would need to 301 redirect the destination Tanzania to the more general page site.com/destinations and the site.com/tours/tanzania-tour-1 page to site.com/travel-category/cultural-tours since this is a cultural tour.
Does this make sense?
-
I wouldn't divert them to the homepage, the content has to be relevant. As Tim says keep them or redirect/create a page that does have relevant content.
Like Advice/comparisons/alternatives -
completely agreed with Tim.
-
Hi there, I think this is a mixed question about meeting the needs of SEO and your customers. You could naturally allow some pages to 404 if you no longer wish to rank for a specific location or as an alternative you could as mentioned above 301 certain pages to a new page of a similar or relevant topic/destination.
Managing a users experience and not having a 404 is probably best, maybe a specialised landing page which keeps the destination is of use... you could use the page to still rank for this destination, but maybe suggest alternatives within the vicinity, this might be useful for hotels on a local level and still lead to conversions. For larger scale alternatives say at a country level this may be more difficult as the user is probably already set to visit a specific destination, as such a 301 to a higher level category maybe more appropriate unless you want to clarify to the user that this location is no longer available.
If you still wish to rank for these old pages/destinations, it is probably best to keep them in place or redirect to a similar page.
Hope that is ok.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why My site pages getting video index viewport issue?
Hello, I have been publishing a good number of blogs on my site Flooring Flow. Though, there's been an error of the video viewport on some of my articles. I have tried fixing it but the error is still showing in Google Search Console. Can anyone help me fix it out?
Technical SEO | | mitty270 -
When i type site:jamalon.com to discover number of pages indexed it gives me different result from google web master tools
when i type site:jamalon.com to discover number of pages indexed it gives me different result from google web master tools
Technical SEO | | Jamalon0 -
Are image pages considered 'thin' content pages?
I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.
Technical SEO | | MTalhaImtiaz0 -
Does adding subcategory pages to an commerce site limit the link juice to the product pages?
I have a client who has an online outdoor gear company. He mostly sells high end outdoor gear (like ski jackets, vests, boots, etc) at a deep discount. His store currently only resides on Ebay. So we're building him an online store from scratch. I'm trying to determine the best site architecture and wonder if we should include subcategory pages. My issue is that I think the subcategory pages might be good from a user experience, but it'll add an additional layer between the homepage and the product pages. The problem is that I think a lot of user's might be searching for the product name to see if they can find a better deal, and my client's site would be perfect for them. So I really want to rank well for the product pages, but I'm nervous that the subcategory pages will limit the link juice of the product pages. Home --> SubCategory --> Product List --> Product Detail Home --> Men's Ski Clothing --> Men's Ski Jack --> North Face Mt Everest Jacket Should I keep the SubCategory page "Men's Ski Clothing" if it helps usability? On a separate note, the SubCategory pages would have some head keyword terms, but I don't think that he could rank well for these terms anytime soon. However, they would be great pages / terms to rank for in the long term. Should this influence the decision?
Technical SEO | | Santaur0 -
How to link site.com/blog or site.com/blog/
Hello friends, I have a very basic question but I can not find the right answer... I have made my blog linkbuilding using the adress "mysite.com/blog" but now im not sure if is better to do the linkbuilding to "mysite.com**/blog/ "** Is there any diference? Thanks...
Technical SEO | | lans27870 -
Page MozRank and MozTrust 0 for Home Page, Makes No Sense?
Hey Mozzers! I'm a bit confused by a site that is showing a 0 for home page MozRank and MozTrust, while its subdomain and root domain metrics look decent (relatively). I am posting images of the page metrics and subdomain metrics to show the disparity: http://i.imgur.com/3i0jq.png http://i.imgur.com/ydfme.png Is it normal to see this type of disparity? The home page has very little inbound links, but the big goose egg has me wondering if there is something else going on. Has anyone else experienced this? Or, does anyone have speculation as to why a home page would have a 0 MozRank while the subdomain metrics look much better? Thanks!
Technical SEO | | ClarityVentures0 -
How do I get rid of irrelevant back links pointing to missing pages on my site
Hi all, My site was hacked about a year ago and as a result I now have a ton of back links from irrelevant sites pointing to pages on my site that no longer exist. The followed back links section on the Competitive domain analysis tool shows about 3 pages worth of these horrible links. I have 2 questions: how bad is this for my site's SEO (which isn't good anyway, Page Rank 0) and how do I get rid of them? Any help would be much appreciated. Thanks, Andy WkXz0
Technical SEO | | getzen560 -
On-Page Question
Im trying to increase value to specific pages by putting history, and additional images. Will copying snippets from other sites negatively affect me? Should the content be re-written completely?
Technical SEO | | Anest0