Creating Content for over 50,000 Pages
-
Hi,
Our site is a football (soccer) statistics sites. We gather information on upcoming games and post results of past games. At the moment we have over 50,000 pages of results each having in-game data displayed.
The main problem I have is none of these match data pages has any text.Mostly tables of stats.
Could anyone suggest a way of creating unique content for these pages?
If I created some generic a paragraphic of text that changed based on stats and figures would this be seen as duplicate content?
-
You're very welcome! And yes, I just took at look through ESPN's Fantasy Football section of their website in hopes of finding some great examples. This link should be very helpful:
http://games.espn.com/ffl/leaders?
After heading over to that link (or any other page in the ESPN Fantasy Football section of the site that has players listed), go ahead and click on the individual players to see their little write-ups in both the initial "Overview" tab, as well as the "News" tab. While each has been hand-crafted, they _definitely _are "cookie cutter" and stick to only a handful of templates. (It's no wonder, since there are SO many players, and the information is changing constantly!) As a user, while I've picked up on the idea of their writing team using these templates, it hardly feels like a shortcut was taken, as the information is still useful, relevant, and custom enough.
Be sure to let me know if I can be of any further assistance.
Best,
Zack -
Thank you zack for responding.
Can you point me in the right direction of ESPN?
From what I see all my main competitors have NO content paragraphs. ESPN does show up a few times in the SERPS.
-
While setting up variables would be possible, it may not be the best experience for the end user which is also important to Google. Are you able to hire writers for this type of content that can stick to a boiler plate cookie cutter paragraph or two for each page? While users will still pick up on it being cookie cutter, they would see that much less often and likely be very understanding. (Note: As a fantasy football player, I see ESPN doing this with player and team stats pages. They all follow one of only a few formats, but are written by humans, which still feels "very much worth reading" as a site visitor.)
Hope this outside perspective helps!
Best of luck,
Zack
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CTA first content next or Content first CTA next
We are a casino affiliations company, our website has a lot of the same casino offers. So is it beneficial to put the content over the casino offers, then do a CSS flex, reverse wrap, so the HTML has the page content first, but the visual of the page displays the casinos first and the content after? or just the usual i.e image the HTML as content first, and CSS makes offers come first?
On-Page Optimization | | JoelssonMedia0 -
Losing Page Rank
Hello Moz I launched a re-design of our site over the summer and we jumped in organic search for some keywords. Recently one of our landing pages is being hammered by Google last we we lost one position this week we lost 5 positions. Although, when I check the on-page grade Moz gives it an A is there a check sheet anyone has that I could go through to see if I have any common problems. Ryan
On-Page Optimization | | ryanparrish0 -
Links to Paywall from Content Pages
Hi, My site is funded by subscriptions. We offer lengthy excerpts, and then direct people to a single paywall page, something like domain.com/subscribe/ This means that most pages on the site links to /subscribe, including all of the high value pages that bring people in from Google. This is a page with an understandably high bounce rate, as most users are not interested in paying for content on the web. My question is are we being penalized in Google for having so many internal links to a page with a very high bounce rate? If anyone has worked with paywall sites before and knows the best practices for this, I'd be really grateful to learn more.
On-Page Optimization | | enotes0 -
Duplicate Content on Category Pages
Hi Everyone, I have a few category pages within a category for my eCommerce store and I've recently started writing a short description for each. However a lot of these paragraphs can be replicated for the same category. For instance '1 Inch thickness' I'll show all the information, and it'll be very similar to '2 inch thickness' but obviously one is 1 inch and one is 2 inch so I would only be changing one keyword and that is the thickness. I feel that this is helping customers because it has all the information in each category e.g. how to filter your choices. But it might be duplicate content. What would you recommend?
On-Page Optimization | | EcomLkwd0 -
How to schedule the on page reports myself
The on page reports are scheduled on mondays, but is there a way to schedule it my self.
On-Page Optimization | | JoostBruining0 -
Ecommerce, Adding Content To Categories/Product Pages
In an eCommerce store, when is it appropriate to add quality category pages content and when is it more appropriate to add content to the actual product pages instead?
On-Page Optimization | | BobGW0 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
What content is apropriate here
Hello, I've got a dozen good articles in my article section, but nobody is landing on them. Should we write articles about our products? Won't that compete with our product pages?
On-Page Optimization | | BobGW0