Losing Page Rank
-
Hello Moz
I launched a re-design of our site over the summer and we jumped in organic search for some keywords. Recently one of our landing pages is being hammered by Google last we we lost one position this week we lost 5 positions. Although, when I check the on-page grade Moz gives it an A is there a check sheet anyone has that I could go through to see if I have any common problems.
Ryan
-
Thank you for the thoughts I didn't think about that in this context before. That design would push the SEO. I guess that is the curse of a template website is that it looks generic not custom tailored for the user or the brand per se
Ryan
-
First off, I'm not sure I'd lose sleep over some shuffling around of just 5-10 positions. These are going to move around a LOT day to day and week to week. I'd worry if you completely dropped off pages below you were.
But pro-actively speaking, obviously you want to improve. The trick here is "Flour Sack Towels" is a really crowded and competitive SERP. It's not only competitive to rank there, but insanely competitive to get clicks.
Instead, I'd maybe use something like http://keywordtool.io/ and get some more specific searches off of "flour sack towels" - look for more specific searches where you know you offer one of the best solutions and focus on some more niche rankings.
Beyond that I'd zoom out and look at some more global site wide things you can do to improve. The thing that strikes me is that the site appears somewhat generic. I'd really work on upgrading your branding - you want users (especially new ones) to feel really comfortable giving you their credit card information to buy stuff.
- Put some real people on your about page: http://www.acshomeandwork.com/about-acs/
- Fix the lack of padding in product descriptions: http://screencast.com/t/ZOUStle7paT
- Fix the spacing issues here: http://screencast.com/t/dtqiUDv3ZW
- The whole top header area I think could be improved: http://screencast.com/t/1NPxiotb56 - I'm not a designer of course, but I can tell you my very first look at the site gave me a feeling like "this site does not look professional". I think the search bar is kind of big, the login area icons etc are funny. I bet if you upgraded you header it would cast a much better impression for users - which will trickle down to SEO because of user metrics, brand memorability etc.
-
Hello,
The keyword we are having problems with is Flour Sack Towels we were historically 12 to 13 on this keyword with our update we made it to 11 and now we dropped to 18 for us this keyword drives a lot of traffic to our site we like to position well.
this is our landing page
http://www.acshomeandwork.com/c/flour-sack-linens/flour-sack-towels/
Thank You for your Time
Ryan
-
Hey
The on page grader will give you a good idea if the single page is well optimised but a site / business / brand is made up of much more than a single page.
It's very hard to offer advice with such a small amount of information - can you give us a bit more history? Keywords? Positioning? History? Any other SEO historically?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
Local Service Pages
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations? You could: Describe Services List Local News Articles List staff in that location (although I would prefer in the staff page for that city) Testimonials from that location or service But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated. Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally. Any ideas or suggestions about how this could be remedied?
On-Page Optimization | | allenrocks0 -
Can a page lose ranking because it has too many bold tags?
I run a product search website for the Engineering Sector. Each of the companies listed on the website has a profile page. This page used to rank very well in google. Over the last couple of weeks these pages disappeared for google i.e they fell about 20 to 30 spots in the search results for relevant keywords like the Manufacturer Name. I was trying to analyze the page and found that Each of the Categories that the manufacturer supports was listed in "bold" and linked to the page for that category. A manufacturer can support up to 20 or 30 categories so this results in about 20 or 30 Bold keywords. Is this a bad practice? Could this be a reason for a drop in ranking or do bold keywords on a page not matter? What are your views?
On-Page Optimization | | raghavkapur0 -
Ranking report problem
Hello, I have two things that I'm a little concerned. Ranking report is not working because all these keywords were on google first page but the report is showing the calendar sign
On-Page Optimization | | angeloweiCrawl results, I just went from 5000 warnings and errors to 4 in two weeks. It seems a little crazy
0 -
URL for location pages
Hello all We would like to create clean, easy URLs for our large list of Location pages. If there are a few URLs for each of the pages, am I right when I'm saying we would like this to be the canonical? Right now we would like the URL to be: For example
On-Page Optimization | | Ferguson
Domain.com/locations/Columbus I have found some instances where there might be 2,3 or more locations in the same city,zip. My conclusion for these would be: adding their Branch id's on to the URL
Domain.com/locations/Columbus/0304 Is this an okay approach? We are unsure if the URL should have city,State,zip for SEO purposes?
The pages will have all of this info in it's content
BUT what would be best for SEO and ranking for a given location? Thank you for any info!0 -
Too many on page links
I'm having trouble interpreting this data. It says several of my blog pages have too many on page links, some as high as 140 and there is no example of a blog post that they are referring to. What am I missing? I never post more than a handful (5-7) in our 600-1000wd blogs. When I drill down, it doesn't give me very much information except "Found over 41 years ago" off to the right. When I click on the "too many on page links" URL, it provides a long list of website pages that are renamed with the blog name. huh? A lot of this stuff isn't very intuitive, SEOMoz.
On-Page Optimization | | amandahx20 -
Is there a report in SEOMoz that will show me what keywords each page ranks for on my site?
I would like to find all of the keywords not just the keywords that I specified in the tracking section.
On-Page Optimization | | Court_H0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0