One Page Design / Single Product Page
-
I have been working in a project. Create a framework for multi pages that I have
So here is the case
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can.At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic.
Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results.
All kind of ideas are welcome
-
Hi Roman!
Honestly, this depends a little on:
- What the product is
- How competitive it is
Because in some cases, if it's a clear/straightforward product and there's not super high competition, you could possibly rank with one page. But if the product has a lot of search query variations, is complicated, and has high competition, you may need more content.
As Martin pointed out, you can build the authority of these pages through other content - whether that's internal content linking users to the product, or external.
You can actually also try running facebook or instagram ads for the product - perhaps for some direct traffic benefits - but also because this can sometimes boost the rank of the page you're advertising.
A final detail - make sure your top targeted keyword in the title tag Not a huge boost, but will help a tiny bit!
-
Hey Roman,
As you've said, having only one source of traffic is a bit risky.
Once you have optimized your on-page elements, I'd recommend to build some high quality links to boost your SEO. Not only will it have impact on rankings but also on amount of traffic coming from the other sites.
Also, you can diversify the traffic by creating email campaigns, social pages and video content.
If you don't have the blog, it would be one of the first things to build in terms of SEO and long tail KW usage.
Hope it helps. Cheers, Martin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect Only Home Page/Root Domain via Domain Registrar Only
Hi All, I am really concerned about doing a 301 redirect. This is my situation: Both Current and New Domain is registered with a local domain registrar (similar to GoDaddy but a local version) Current Domain: Servers are pointing to Wix servers and the website is built and hosted with Wix I would like to do a 301 redirect but would like to do it in the following way with a couple of factors to keep in mind: 99% of my link are only pointed to the home page/root domain only. Not to subdirectories. New Domain: I will register this with wix with a new plan but keep the exact sitemap and composition of current website and launch with new domain. Current Domain: I want to change server pointing to wix to point to local domain registrar servers. Then do a 301 redirect for only the home page/root domain to point to the new domain listed with wix. So 301 is done via local registrar and not via Wix. Another point to mention is it will also change from Http to Https as well as a name change. Your comments on the above will be greatly appreciated and as to whether there is risk in trying to do a 301 redirect as above. Doing it as above it also cheaper if I do the 301 via the wix platform I will need to register a full new premium plan and run it concurrently to the old plan whereas if I do it as mentioned above will only have the additional domain annual fee. Look forward to your comments. Mike
Intermediate & Advanced SEO | | MikeBlue10 -
Open Site Explorer - Top Pages that don't exist / result of a hack(?)
Hi all, Last year, a website I monitor, got hacked, or infected with malware, I’m not sure which. The result that I got to see is 100’s of ‘not found’ entries in Google Search Console / Crawl Errors for non-existent pages relating to / variations of ‘Canada Goose’. And also, there's a couple of such links showing up in SERPs. Here’s an example of the page URLs: ourdomain.com/canadagoose.php ourdomain.com/replicacanadagoose.php I looked for advice on the webmaster forums, and was recommended to just keep marking them as ‘fixed’ in the console. Sooner or later they’ll disappear. Still, a year after, they appear. I’ve just signed up for a Moz trail and, in Open Site Explorer->Top Pages, the top 2-5 pages are relating to these non-existent pages: URLs that are the result of this ‘canada goose’ spam attack. The non-existent pages each have around 10 Linking Root Domains, with around 50 Inbound Links. My question is: Is there a more direct action I should take here? For example, informing Google of the offending domains with these backlinks. Any thoughts appreciated! Many thanks
Intermediate & Advanced SEO | | macthing1 -
How to 301 Redirect /page.php to /page, after a RewriteRule has already made /page.php accessible by /page (Getting errors)
A site has its URLs with php extensions, like this: example.com/page.php I used the following rewrite to remove the extension so that the page can now be accessed from example.com/page RewriteCond %{REQUEST_FILENAME}.php -f
Intermediate & Advanced SEO | | rcseo
RewriteRule ^(.*)$ $1.php [L] It works great. I can access it via the example.com/page URL. However, the problem is the page can still be accessed from example.com/page.php. Because I have external links going to the page, I want to 301 redirect example.com/page.php to example.com/page. I've tried this a couple of ways but I get redirect loops or 500 internal server errors. Is there a way to have both? Remove the extension and 301 the .php to no extension? By the way, if it matters, page.php is an actual file in the root directory (not created through another rewrite or URI routing). I'm hoping I can do this, and not just throw a example.com/page canonical tag on the page. Thanks!0 -
Domain.com/postname vs. Domain.com/blog/postname
I am wondering what is the best practice regarding blogs? I read that it would be best to structure a website like a pyramide instead of a flat panckage But I have seen many blogs where the post shows right after the domain name. Domain.com/postname instead of Domains/blog/postname My point is that if a website has many post then the structure will get very flat and this will maybe make your most optimized and important pages less important to google domain.com/page a) What do you think about this, which one of the two blog solutions do you prefer and why? b) in context to blog If for instance you had a keyword like Copenhagen property would you then consider renaming your blog to realetateagent.com/Copenhagen-property-news/post-name c) Would write a little intro like 200 words for the page 1 of your blog and add in some keywords.
Intermediate & Advanced SEO | | nm19770 -
Duplicate Content: Is a product feed/page rolled out across subdomains deemed duplicate content?
A company has a TLD (top-level-domain) which every single product: company.com/product/name.html The company also has subdomains (tailored to a range of products) which lists a choosen selection of the products from the TLD - sort of like a feed: subdomain.company.com/product/name.html The content on the TLD & subdomain product page are exactly the same and cannot be changed - CSS and HTML is slightly differant but the content (text and images) is exactly the same! My concern (and rightly so) is that Google will deem this to be duplicate content, therfore I'm going to have to add a rel cannonical tag into the header of all subdomain pages, pointing to the original product page on the TLD. Does this sound like the correct thing to do? Or is there a better solution? Moving on, not only are products fed onto subdomain, there are a handfull of other domains which list the products - again, the content (text and images) is exactly the same: other.com/product/name.html Would I be best placed to add a rel cannonical tag into the header of the product pages on other domains, pointing to the original product page on the actual TLD? Does rel cannonical work across domains? Would the product pages with a rel cannonical tag in the header still rank? Let me know if there is a better solution all-round!
Intermediate & Advanced SEO | | iam-sold0 -
Huge e-commerce site migration - what to do with product pages?
My very large e-commerce client is about to undergo a site migration in which every product page URL will be changing. I am already planning my 301 redirect process for the top ~1,000 pages on the site (categories, products, and more) but this will not account for the more than 1,000 products on the site. The client specified that they don't want to implement much more than 1,000 redirects so as to avoid impacting site performance. What is the best way to handle these pages without causing hundreds of 404 errors on site migration day? Thanks!
Intermediate & Advanced SEO | | FPD_NYC0 -
Can a home page penalty cause a drop in rankings for all pages?
All my main keywords have dropped out of the SERPS. Could it be that the home page (the strongest) page has been devalued and therefore 'link juice' that used to spread throughout the site is no longer doing so. Would this cause all other pages to drop? I just can't understand how all my pages have lost rankings. The site is still indexed so there's no problem there.
Intermediate & Advanced SEO | | SamCUK0 -
How does one know where to insert the right strips of coding on the right pages for Canonical Links?
On my Website, I am the only SEO optimizer wizard person. I have to teach myself everything and I get overwhelmed a lot. I recently started using SEOMOZ and on my report it stated we had duplicate page titles and that it was bad and should be fixed quickly. So I did my research and found that I needed to use canonical links to reference one page to be indexed. However my problem lies in exactly how to add this coding to my site. I greatly appreciate any help or at least looking at this question.
Intermediate & Advanced SEO | | FrontlineMobility0