Content From a Large Guide that will be released in sections

[matt.nails]

Hey Mozzers,

Please Help!

My new client has a blogger who is writing a multi-part series for them and releasing one part each week. Each part is about 500 words.

I know that longer, in depth content generally provides better user signals like "dwell time" and even social shares....but i have to balance this with the fact that the client wants to publish one new post a week for SEO and to give users a reason to come back to the website.

Should i just wait a while and combine the posts, using a 301 to redirect all the small posts to the big one?

Thanks in advance,

Nails

[matt.nails]

Thank you, Martin!

We will have to see what i can convince them to do

Nails

[benesmartin]

Hey Matt,

I'd test performance of both versions and then decide which one you will stick to.

Since you have been publishing the short posts so far, you can try to publish the long versions in the upcoming weeks. If you will have better results (divided by the amount of weeks you won't be publishing), then you can decide which version to chose.

However, I'd recommend the longer version of a blog post once in 14 days and in the meantime, you can provide some different kind of content such as video, podcast or email newsletter.

Hope it helps. Cheers, Martin