Rewrite a good post

[seoandromedical]

Hello

I have a blog post from 2015 that is ranking very well on Google but I have a terrible bounce rate of more than 98% for this landing page. This post is bringing 4 more visits than the rest of my website pages so I need to make people stay in the site.

I don't want to lose my rankings so my question is:

Is it better to modify this post or to write a new post and delete the old one?

Thank you

[seoandromedical]

Thank you very much

I will rewrite the post.

[JamesCrossland]

Ask yourself how people are finding the page. What search terms are they using?

It may just be that the page completely answers their question, which isn't a bad thing. I've never thought bouncing was a bad thing, pogoing is.

Are there any resources on your site you could direct them to than expand on or are related to this page? I'd add some banners/links to that, otherwise I wouldn't worry about it too much

[benesmartin]

Hey there,

Don't delete the post. Just add some CTA such as buttons to your product/service, opt-in form for email subscription, or video as suggested above.

If you delete the post, you'd risk rankings loss which is unnecessary.

Cheers, Martin

[Roman-Delcarmen]

Instead to delete the post, I think is good idea to improve it

• analyze the text with some readability tool
• add videos, infographics, tables
• add sections with content related of the main topic
• add schemas to your post

So answering you question.
You dont need to delete it, you need to optimize your convertion rate.

Another good advice

• add a video tracking tool such as crazyegg or hotjar ....so you can see why your user are leaving the website.
• add a heatmap to see where the most important areas of the page and less relevants
  -if you have the budget you can think in to create a optimization plan I always use optimizely as my main tool.

Best Regards