How much of an issue is JS?
-
Hey folks,
So, I got two pages. Page A has a lot more content but in a tabular format which uses javascript and a Title Tag which is a synonym for our keyword, but not the actual keyword. Page B has less content, and the title tag is the exact keyword phrase we want to rank for. Page A has a bigger backlink profile (though not enormous by any extent).
Page A ranks in 30th. Page B ranks in 7th.
Importance of Title tag? Importance of JS? Both?
Discuss!
Cheers,
Rhys
-
Hi SwanseaMedicine,
Have a read of this hidden content experiment by Reboot Online: https://www.rebootonline.com/blog/hidden-text-experiment/
It was a very well-run experiment and, in summary, they found that visible content outperformed hidden content.
However, this will change once Google's mobile-first index rolls out (sometime in 2018?) where hidden content will be given full weight (source).
Cheers,
David
-
Google is all about serving the best experience with the best content. When you put tabbed content on a website, especially if the tabs serve multiple topics, you are watering down that page. Also because a portion of the content starts at hidden, it makes a worse UX experience for a user to directly get to your content (because they have to click).
-
Hey Michael,
Thanks for your response. The question is, I suppose, why does it not rank as well? Does Google not value it as highly? Or does it struggle to fetch and render it because it's tabbed? It does seem to be the biggest factor, in my opinion, in the difference between the two pages.
Cheers,
Rhys
-
Without knowing more I would guess the issue is tabbed content does not perform as well as content that is always displayed on a page. Always look to your content first, then worry about things like title tags.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content issues... en-gb V en-us
Hi everyone, I have a global client with lots of duplicate page issues, mainly because they have duplicate pages for US, UK and AUS... they do this because they don't offer all services in all markets, and of course, want to show local contact details for each version. What is the best way to handle this for SEO as clearly I want to rank the local pages for each country. Cheers
Technical SEO | | Algorhythm_jT0 -
Canonical issues using Screaming Frog and other tools?
In the Directives tab within Screaming Frog, can anyone tell me what the difference between "canonicalised", "canonical", and "no canonical" means? They're found in the filter box. I see the data but am not sure how to interpret them. Which one of these would I check to find canonical issues within a website? Are there any other easy ways to identify canonical issues?
Technical SEO | | Flock.Media0 -
Are backlinks the reason for my site's much lower SERP ranking, despite similar content?
Hi all, I'm trying to determine why my site (surfaceoptics.com) ranks so much lower than my competitor's sites. I do not believe the site / page content explains this differential in ranking, and I've done on-site / on-page SEO work without much or any improvement. In fact I believe my site is very similar in quality to competitor sites that rank much higher for my target keyword of: hyperspectral imaging. This leads me to believe there is a technical problem with the site that I'm not seeing, or that the answer lies in our backlink profile. The problem is that I've compared our site with 4 of our competitors in the Open Site Explorer and I'm not seeing a strong trend when it comes to backlinks either. Some competitors have more links / better backlink profiles but then other sites have no external links to their pages and lower PA and DA and still outrank us by 30+ positions. How should I go about determining if the problem is backlinks or some technical issue with the site?
Technical SEO | | erin_soc0 -
Canonicalization Issue | E-commerce
Hey everyone! How are you doing? I spent this week trying to solve some technical issues on my website. However i am having trouble with Duplicate Content. I came to the conclusion that canonicalization is a great solution to this problem, however, i am having trouble implementing it. The duplicate problem arises from the fact that for each product i have several colors or different attributes. For example. I have the category "Construction Clips" and then links to "Color" in which the user can choose White or Sandstone. The content is almost identical for both of them, the only thing that changes is the color. This scenarios repeats many times throughout my webcommerce site. And is throwing me off many Duplicate Content errors. I cannot use the canonicalization in the White or Sandstone page, because is a product page, it doesnt let me add or change anything on the header. http://aceromart.com/Clip-Glamet-Blanco.aspx I dont intend to rank well on most product pages, my priority is that i dont want duplicate errors on my website. What is the best solution for this conundrum? Regards!!! In advance, i thank you for your opinions!
Technical SEO | | JesusD0 -
Crawling issues in google
Hi everyone, I think i have crawling issues with one of my sites. It has vanished form Google rankings it used to rank for all services i offered now it doesn't anymore ever since September 29th. I have resubmitted to Google 2 times and they came back with the same answer: " We reviewed your site and found no manual actions by the web spam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team. Of course, there may be other issues with your site that affect your site's ranking. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. If you've experienced a change in ranking which you suspect may be more than a simple algorithm change, there are other things you may want to investigate as possible causes, such as a major change to your site's content, content management system, or server architecture. For example, a site may not rank well if your server stops serving pages to Googlebot, or if you've changed the URLs for a large portion of your site's pages. This article has a list of other potential reasons your site may not be doing well in search. " How i detected that it may be a crawling issue is that 2 weeks ago i changed metas - metas are very slow in getting updated and for some of my pages never did update Do you know any good tools to check for bad code that could slow down the crawling. I really don't know where to look other than issues for crawling. I validated the website with w3c validator and ran xenu and cleaned these up but my website is still down. Any ideas are appreciated.
Technical SEO | | CMTM0 -
How to solve issues regarding canonicalization?
Today, I was searching for article which may help me in issues regarding canonicalization and found very interesting article on SEOmoz. I am facing issues regarding de-indexing of pages and down of organic search engine visits. I have done proper R & D and apply it very carefully. But, still my indexed pages and visits are going down. I have applied canonical tag to following pages. Narrow by search: http://www.vistastores.com/outdoor-umbrellas?manufacturer=California+Umbrella Sorting: http://www.vistastores.com/outdoor-umbrellas?dir=desc&order=position Pagination: http://www.vistastores.com/outdoor-umbrellas?p=2 How can I improve my performance?
Technical SEO | | CommercePundit0 -
Duplicate Content Issue within the Categories Area
We are in the process of building out a new website, it has been built in Drupal. Within the scan report from SEOMOZ Crawl Diagnostics and it look like I have a duplicate content issue. Example: We sell Vinyl Banners so we have many different templates one can use from within our Online Banner Builder Tool. We have broken them down via categories: Issue: Duplicate Page Content /categories/activities has 9 other URLS associated this issue, I have many others but this one will work for an example. Within this category we have multiple templates attached to this page. Each of the templates do not need their own page however we use this to pull the templates into one page onto the activities landing page. I am wondering if I need to nofollow, noindex each of those individule templates and just get the main top level category name indexed. Or is there a better way to do this to minimize the impact of Panda?
Technical SEO | | Ben-HPB0 -
Duplicate Pages Issue
I noticed a problem and I was wondering if anyone knows how to fix it. I was a sitemap for 1oxygen.com, a site that has around 50 pages. The sitemap generator come back with over a 2000 pages. Here is two of the results: http://www.1oxygen.com/portableconcentrators/portableconcentrators/portableconcentrators/services/rentals.htm
Technical SEO | | chuck-layton
http://www.1oxygen.com/portableconcentrators/portableconcentrators/1oxygen/portableconcentrators/portableconcentrators/portableconcentrators/oxusportableconcentrator.htm These are actaully pages somehow. In my FTP there in the first /portableconentrators/ folder there is about 12 html documents and no other folders. It looks like it is creating a page for every possible folder combination. I have no idea why you those pages above actually work, help please???0
