Will using query string in the URL and swapping H1s for filtered view of the blog impact SEO negatively?
-
This is a blog revamp we are trying to personalize the experience for 2 separate audiences.We are revamping our blog the user starts on the blog that shows all stories (first screen) then can filter to a more specific blog (ESG or News blog). The filtered version for ESG or the News blog is done through a query string in the URL. We also swap out the page’s H1s accordingly in this process, will this impact SEO negatively?
-
Hi Lina,
This definitely could impact SEO. The key here is: what pages do you want to be in Google's index?
If you just want one blog homepage, the best strategy is canonicals, like Cesare said, plus telling Google that it should ignore the parameters that you use for the ESG and News blog. If you want the standard homepage, ESG, and News blog all to be in Google's index, you'll want to canonical the homepage to it's URL with no parameters, then update the canonicals for the ESG and News blog once the filters are applied, so the canonicals include the parameters that make the ESG and News sections unique.
You can update which parameters Google pays attention to or ignores in Google Search Console, which we explained how to do in another Moz post here: https://moz.com/community/q/how-can-i-remove-parameters-from-the-gsc-url-blocking-tool
Good luck!
Kristina
-
The 2 versions would probably be seen as duplicate content.
I guess you should use canonical tags on the page. This will tell Google what the preferred version of the page is and so Google and avoid duplicate content at the same time.
This guide might help you too. https://www.woorank.com/en/blog/guide-to-clean-urls-for-seo-and-usability
Hope this helps!
Cheers,
Cesare
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question on Pagination - /blog/ vs /blog/?page=1
Question on Pagination Because we could have /blog/ or /blog/?page=1 as page one would this be the correct way to markup the difference between these two URL? The first page of a sequence could start with either one of these URLs. Clarity around what to do on this first page would be helpful. Example… Would this be the correct way to do this as these two URLs would have the exact content? Internal links would likely link to /blog/ so signal could be muddy. URL: https://www.somedomain.com/blog/
Technical SEO | | jorgensoncompanies
<link rel="canonical" href="https://www.somedomain.com/blog/?page=1"> URL: https://www.somedomain.com/blog/?page=1
<link rel="canonical" href="https://www.somedomain.com/blog/?page=1"> Google is now saying to just use the canonical to the correct paginated URL with page number. You can read that here:
https://developers.google.com/search/docs/advanced/ecommerce/pagination-and-incremental-page-loading But they do not clarify what to do on /blog/?page=1 vs /blog/ as they are the exact same thing. Thanks for your help.0 -
Will skipping <H> tags affect your SEO?
Will skipping <H> tags on a page have any impact on your SEO, e.g. skipping a <H2> so your page has a <H1> and then goes to a <H3>? Obviously a page must have a <H1>, but does it matter if you skip other headings?
Technical SEO | | ciehmoz0 -
Canonical sitemap URL different to website URL architecture
Hi, This may or may not be be an issue, but would like some SEO advice from someone who has a deeper understanding. I'm currently working on a clients site that has a bespoke CMS built by another development agency. The website currently has a sitemap with one link - EG: www.example.com/category/page. This is obviously the page that is indexed in search engines. However the website structure uses www.example.com/page, this isn't indexed in search engines as the links are canonical. The client is also using the second URL structure in all it's off and online advertising, internal links and it's also been picked up by referral sites. I suspect this is not good practice... however I'd like to understand whether there are any negative SEO effectives from this structure? Does Google look at both pages with regard to visits, pageviews, bounce rate, etc. and combine the data OR just use the indexed version? www.example.com/category/page - 63.5% of total pageviews
Technical SEO | | MikeSutcliffe
www.example.com/page - 34.31% of total pageviews Thanks
Mike0 -
If a URL canonically points to another link, is that URL indexed?
Hi, I have two URL both talking about keyword phrase 'counting aggregated cells' The first URL has canonical link pointing to the second URL, but if one searches for 'counting aggregated cells' both URLs are shown in the results. The first URL is the pdf, and i need only second URL (the landing page) to be shown in the search results. The canonical links should tell Google which URL to index, i don't understand why both URLs are present in search results? Is 'noindex' for the first URL only solution? I am using Yoast SEO for my website. Thank you for the answers.
Technical SEO | | Chemometec0 -
Does Google differentiate between a site with spammy link building practices from a victim of a negative SEO attack?
I've be tasked with figuring out how to recover our rankings as we are likely being hurt by an algorithmic penalty. I have no idea if this was the workings of a previously hired SEO or the result of negative SEO, **how does Google differentiate between a site with bad/spammy link building practices from a victim of a negative SEO attack? **
Technical SEO | | Syed_Raza0 -
Blog.furnacefilterscanada.com/ or furnacefilterscanada.com/blog/
My shopping cart does not allow to instal a WordPress blog on a sub-domain like: furnacefilterscanada.com/blog/ But I can host my blog on another server with a sub-domain like: blog.furnacefilterscanada.com In a SEO point of view is there a difference between the 2? Link juice? Page authority? Thank you, BigBlaze
Technical SEO | | BigBlaze2050 -
What is the verdict on using negative text indent on a slider
Hi, I am trying to work out the best way of developing a slider on a page which may include text that I'd like indexed by search engines. One method I've read about is to use negative text indent, but people seem undecided on whether this is a good / bad / fine technique with regards to SEO. I'd be interested in hearing the communities views and experience on this. Thanks in advance.
Technical SEO | | JagexSEO0 -
Site 'filtered' by Google in early July.... and still filtered!
Hi, Our site got demoted by Google all of a sudden back in early July. You can view the site here: http://alturl.com/4pfrj and you may read the discussions I posted in Google's forums here: http://www.google.com/support/forum/p/Webmasters/thread?tid=6e8f9aab7e384d88&hl=en http://www.google.com/support/forum/p/Webmasters/thread?tid=276dc6687317641b&hl=en Those discussions chronicle what happened, and what we've done since. I don't want to make this a long post by retyping it all here, hence the links. However, we've made various changes (as detailed), such as getting rid of duplicate content (use of noindex on various pages etc), and ensuring there is no hidden text (we made an unintentional blunder there through use of a 3rd party control which used CSS hidden text to store certain data). We have also filed reconsideration requests with Google and been told that no manual penalty has been applied. So the problem is down to algorithmic filters which are being applied. So... my reason for posting here is simply to see if anyone here can help us discover if there is anything we have missed? I'd hope that we've addressed the main issues and that eventually our Google ranking will recover (ie. filter removed.... it isn't that we 'rank' poorly, but that a filter is bumping us down, to, for example, page 50).... but after three months it sure is taking a while! It appears that a 30 day penalty was originally applied, as our ranking recovered in early August. But a few days later it dived down again (so presumably Google analysed the site again, found a problem and applied another penalty/filter). I'd hope that might have been 30 or 60 days, but 60 days have now passed.... so perhaps we have a 90 day penalty now. OR.... perhaps there is no time frame this time, simply the need to 'fix' whatever is constantly triggering the filter (that said, I 'feel' like a time frame is there, especially given what happened after 30 days). Of course the other aspect that can always be worked on (and oft-mentioned) is the need for more and more original content. However, we've done a lot to increase this and think our Guide pages are pretty useful now. I've looked at many competitive sites which list in Google and they really don't offer anything more than we do..... so if that is the issue it sure is puzzling if we're filtered and they aren't. Anyway, I'm getting wordy now, so I'll pause. I'm just asking if anyone would like to have a quick look at the site and see what they can deduce? We have of course run it through SEOMoz's tools and made use of the suggestions. Our target pages generally rate as an A for SEO in the reports. Thanks!
Technical SEO | | Go2Holidays0