Will using query string in the URL and swapping H1s for filtered view of the blog impact SEO negatively?
-
This is a blog revamp we are trying to personalize the experience for 2 separate audiences.We are revamping our blog the user starts on the blog that shows all stories (first screen) then can filter to a more specific blog (ESG or News blog). The filtered version for ESG or the News blog is done through a query string in the URL. We also swap out the page’s H1s accordingly in this process, will this impact SEO negatively?
-
Hi Lina,
This definitely could impact SEO. The key here is: what pages do you want to be in Google's index?
If you just want one blog homepage, the best strategy is canonicals, like Cesare said, plus telling Google that it should ignore the parameters that you use for the ESG and News blog. If you want the standard homepage, ESG, and News blog all to be in Google's index, you'll want to canonical the homepage to it's URL with no parameters, then update the canonicals for the ESG and News blog once the filters are applied, so the canonicals include the parameters that make the ESG and News sections unique.
You can update which parameters Google pays attention to or ignores in Google Search Console, which we explained how to do in another Moz post here: https://moz.com/community/q/how-can-i-remove-parameters-from-the-gsc-url-blocking-tool
Good luck!
Kristina
-
The 2 versions would probably be seen as duplicate content.
I guess you should use canonical tags on the page. This will tell Google what the preferred version of the page is and so Google and avoid duplicate content at the same time.
This guide might help you too. https://www.woorank.com/en/blog/guide-to-clean-urls-for-seo-and-usability
Hope this helps!
Cheers,
Cesare
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Appending Blog URL inbetween my homepage and product page is it issue with base url?
Hi All, Google Appending Blog URL inbetween my homepage and product page. Is it issue or base url or relative url? Can you pls guide me? Looking to both tiny url you will get my point what i am saying. Please help Thanks!
Technical SEO | | amu1230 -
Example.com for english and example.es for spain. Will .com still rank for english querys?
Hello,Due to various technical questions we have decided to implement our multi-language support in a way that example.com servers the English search query's and example.es Spanish. Now there is big volume for English query's in Spain serp. If i have example.es domain for Spain and use language tags will searchers find my .com still for their English terms or automatically only .es will be served for google.es?We would just specify hreflang=EN for the example.com and es for the example.esThank you,
Technical SEO | | advertisingtech1 -
Will a robots.txt disallow apply to a 301ed URL?
Hi there, I have a robots.txt query which I haven't tried before and as we're nearing a big time for sales, I'm hesitant to just roll out to live! Say for example, in my robots.txt I disallow the URL 'example1.html'. In reality, 'example1.html' 301s/302s to 'example2.html'. Would the robots.txt directive also apply to 'example2.html' (disallow) or as it's a separate URL, would the directive be ignored as it's not valid? I have a feeling that as it's a separate URL, the robots disallow directive won't apply. However, just thought I'd sense-check with the community.
Technical SEO | | ecommercebc0 -
Getting the SEO right for blog on different server
Hi There This must be a common scenario but there's very little help on it. Right now I have: www.domain.com hosted on a Windows dedicated server. I have blog.domain.com hosted on a separate hosted Wordpress server and I use an A Record at the DNS level to make sure the sub domain works. Easy peasy! However we want to move our blog so its at www.domain.com/blog as we're definitely seeing an issue with the sub domain hosting of the blog in terms of SEO. My problem is that I cannot install WP onto the windows server, its' just not feasible as too much is going on with it, so i can;t simply redirect my blog.subdomain.com to www.domain.com/blog as it won't exist. How do I do this and maintain the SEO/link juice? Any help much appreciated!
Technical SEO | | Raptor-crew0 -
How to redirect my .com/blog to my server folder /blog ?
Hello SEO Moz ! Always hard to post something serious for the 04.01 but anyway let's try ! I'm releasing Joomla websites website.com, website.com/fr, website.com/es and so on. Usually i have the following folders on my server [ROOT]/com [ROOT]/com/fr [ROOT]/com/es However I would like to get the following now (for back up and security purpose). [ROOT]/com [ROOT]/es [ROOT]/fr So now what can I do (I gues .htaccess) to open the folder [ROOT]/es when people clic on website.com/es ? It sounds stupid but I really don't know. I found this on internet but did not answer my needs. .htaccess RewriteEngine On
Technical SEO | | AymanH
RewriteCond %{REQUEST_URI} !(^/fr/.) [NC]
RewriteRule ^(.)$ /sites/fr/$1 [L,R=301] Tks a lot ! Florian0 -
Swapping key phrases in URL, Title and H1 tag
I was wondering if swapping key phrases would still work in URL, Titlte and H1 tags For example: <code>Car Sales Melbourne Sales Car Melbourne carsalesmelbourne.com.au salescarmelbourne.com.au</code> So the second key phrase would you be able to get similar effect with correct key phrase or if location is different, would this not work at all?
Technical SEO | | Jae830 -
Duplicate pages, overly dynamic URL’s and long URL’s in Magento
Hi there, I’ve just completed the first crawl of my Magento site and SEOMOZ has picked up 1,000’s of duplicate pages, overly dynamic URL’s and long URL’s due to the sort function which appends URL’s with variables when sorting products (e.g. www.example.com?dir=asc&order=duration). I’m not particularly concerned that this will affect our rankings as Google has stated that they are familiar with the structure of popular CMS’s and Magento is pretty popular. However it completely dominates my crawl diagnostics so I can’t see if there are any real underlying issues. Does anyone know a way of preventing this? Cheers,
Technical SEO | | WendyWuTours
Al.1 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910