Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. What is the naming format for locations is it brand name--Location name?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What is the naming format for locations is it brand name--Location name?

    Local Listings
    3
    5
    890
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • lina_digital
      lina_digital last edited by

      I am trying to arrive at an agreeable format for consistency across the ecosystem for our multiple locations. Is there a character limit for the location name?

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert last edited by

        Hi Lina,

        What does the street signage for the business say? That's typically the answer.

        But definitely do go through Google's guidelines with a fine-toothed comb, as they offer specific advice for multi-department and multi-practitioner companies (a common scenario in medical practices). Please, read the guidelines and let the community know if questions remain after that.

        1 Reply Last reply Reply Quote 2
        • lina_digital
          lina_digital @MiriamEllis last edited by

          This is very helpful. I work in the health industry and we have multiple locations with different names so my question is should my brand name be included in all locations naming, for example, my brand name is Nature health and one of my locations is called Martha Medical plaza should I list it as Martha Medical Plaza or Nature Health Martha Medical Plaza?

          1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert last edited by

            Hi There!

            I believe you're asking about how to name your multi-location business across its local business listings. The answer is, you should name it exactly as it appears in the real world, on your store signage, print marketing and the way the telephone is answered there.

            So, if you own McDonald's, you're going to name the business just "McDonald's" on all of its listings for all of its locations. You wouldn't have "McDonald's San Diego", "McDonald's San Jose", "McDonald's Santa Clara", etc.

            So, unless a city name is part of the real-world business name, don't included it in the name field of your citations. In fact, to do so would be considered a violation of Google's guidelines, which you can read here: https://support.google.com/business/answer/3038177?hl=en-GB

            *The one exception to this is Facebook. If you're going to create a Facebook listing for each of your locations, you DO need to add some kind of modifier to it, as Facebook won't let you create multiple listings for the same name. So, in this one case, you likely would add the city name to the business name field, but on all of your other listings, follow Google's guidelines and don't include any extraneous keywords in the business name.

            Hope this helps, but if I've not clearly understood your question, please feel free to provide further details!

            lina_digital 1 Reply Last reply Reply Quote 3
            • Roman-Delcarmen
              Roman-Delcarmen last edited by

              Multi-location domain structure

              When using the centralized approach, an ideal location URL would look something like this: https://www.yourbrand.com/new-york-city-ny/325-manhattan-midtown-east.

              From a local search standpoint, it’s important to create metro and location pages so that your brand appears in SERPs for non-branded and geo-modified phrases. Those pages (e.g., Google Maps, Apple Maps) can also be associated with your local business listings by using the appropriate location URLs. It’s important to ensure that those pages also have the appropriate content, metadata and structured data in place to appear on organic local search queries.

              Notice the location page is set up in a subdirectory of the root domain (not a subdomain) so that the root domain can assist this page with internal linking strategies to drive more ranking authority

              If your brand is selling products in a physical store, creating pages under the primary location page to show things such as updated inventory by store location can help give the consumer more useful information as they decide where to make a purchase.

              In conclusion
              Local landing page subdirectories can be very beneficial for the overall health of your local SEO strategy, particularly if your brand has a multitude of brick-and-mortar locations. As Google continues to evaluate and leverage different ranking factors, centralizing your efforts with a focus on one primary domain will benefit lower-level location pages, giving the physical business locations a sound SEO foundation that is set up to allow for more prominent organic rankings.

              As search engines continue to refine their ranking algorithms, the battle to drive greater traffic from the SERPs becomes more critical as time goes on. Having a solid, centralized foundation that focuses on developing individual location pages can give your brand the edge in helping capture the attention of brand-agnostic consumers in an attempt to turn them into your customers.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • morciuoli

                Adding Schema to multi-location Wordpress Website using Schema Pro

                All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed.  Our site has 70, a medical practice, has 70 different locations. Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name. Using Schema Pro, we're not sure about what to place into the "Name" field.  You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/ By default Schema Pro has the name field set to Site Title.  However, using this on all 70 or our landing pages wouldn't provide the local aspect we want.  It would just say ABC Dental.  We changed this to use a new custom field where we could enter a more descriptive name. Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles" We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field.  All other information such as address, phone number, etc seems rather straight forward. Thank you for the assistance

                Local Listings | | morciuoli
                0
              • P.Myers

                GMB 'Located In' Feature

                Hello - can anyone provide some guidance on how to remove a 'Located in' field from a GMB listing?  This has appeared in a client's GMB listing - but the other location is separate and so it is not applicable.  I have worked out how to add a 'Located in' feature - but not remove it.  Appreciate any help.

                Local Listings | | P.Myers
                0
              • Patrick_at_Nebraska_Medicine

                How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps?

                My core question is just: How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps? Do I have any other options other than to just wait on Google to catch up with reality? Here's the background: I work for a hospital. We just opened a clinic on a street that is real and has a U.S. Postal Address, but Google Maps doesn't recognize it, and redirects people to a house . This is our postal address: 8343 S 168th Ave Omaha NE 68136-1677 If a patient enters the following into google maps, 8343 S 168th Ave, the location the map autofills the wrong zip code, and sends them to a home that is on S 168th Ave. (where in theory a home would exist if it had that home number). The road does exist in that portion of town. If a patient enters 8343 S 168th Ave, Omaha NE 68136, google maps takes you to the correct location, but it automatically changes Ave to St. The verified Google My Business listing also lists it as Street, even though on the back end I've put in the word Avenue, and it shows up in the right place. If however someone just searches by name "Chalco Clinic" the right Google My Business comes up. This is the Google My Business page I'm referring to: https://www.google.com/maps/place/Nebraska+Medicine+-+Chalco/@41.1754796,-96.1787153,15z/data=!4m5!3m4!1s0x0:0xf77aefb4e27f865!8m2!3d41.1754796!4d-96.1787153 And even though it says it's on a Street, on the back end of the claimed listing I've used "Avenue". In case it matters, this is the landing page for the location: https://www.nebraskamed.com/chalco

                Local Listings | | Patrick_at_Nebraska_Medicine
                0
              • Gavo

                Changing the business name in citations and GMB

                In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!

                Local Listings | | Gavo
                1
              • SusannahK.Noel

                Google My Business - two locations but same name and phone

                Hello, I manage SEO for an orthopaedic practice and I'm wondering what to do about their GMB listings. They have two locations, but I'm starting to think we shouldn't have separate GMB pages for the two locations because of the advice about other GMB questions I've been reading on this forum. I read a helpful response that said you must ensure the following if you want to create separate GMB listings: Unique name Unique address (even if only a suite / office number) Unique phone number Clearly different categories on Google My Business I can only ensure one of those - unique address. The business has the same name, phone number, and categories at both addresses. What should I do about this? I would think it's important to list both addresses so that patients can be guided to the appropriate location, but is there a way to do that with just one GMB listing? Thank you, Susannah

                Local Listings | | SusannahK.Noel
                0
              • coolhandluc

                How to change your location for local search results?

                Hi Everybody Back in december 2015 I came across this article https://gofishdigital.com/google-results-change-location/  explaining how to change location for local search results using the google emulation tool by setting up new coordinates. This was also picked up by mikeblumenthals' blog as being one of the best way of doing this. I tried it at the time and it worked very well. I tried using it last week and again this week but my location no longer seems to update. I have tried it on fifferent computers located in different locations and still it doesn't work. Does anyone know if this feature is no longer available and if not what else they'd recommend to verify local search results. Thanks

                Local Listings | | coolhandluc
                0
              • Jo_Da

                Local SEO: Special charakters in brand name?

                Hey guys, we run a local gym in Germany located in Nuremberg called: "STUDIO N°1 - natürlich fit". Our domain is: www.studio-no1.de We are currently working on a new website since our current Website isn't really SEO optimized. Until then I would like to start optimizing some off-page attributes. As far as I know one of the main points in Local SEO is that your firm is registered at important directories. In our case we are already registred in most of the important german directories. The problem is that our oficicial company name has a special charakter included. This means that in some cases we have "N°1" and in some others "No1! Our Google Business name for example has "N°1", facbook not (no special charakter allowed). Germanys most important site for listings: Gelbeseiten, doesn't even allow special charakters in brand names.... On which name should I focus to get all the business listings to have identical NAP informations? Does it even matter? Schould I focus on "STUDIO No1 - natürlich fit" or "STUDIO N°1 - natürlich fit"? I hope you could understand my problem. Big Thanks Jonas

                Local Listings | | Jo_Da
                0
              • Ampweb

                Address Format for Local SEO

                Hi, Ive been reading how important it is to get the address of a business consistent and written in the right format to help with Local Search Engine Rankings. Is this correct? If this is the case, are there any online generators to help create this html in the right format to put into a webpage. Thank you.

                Local Listings | | Ampweb
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.