Can we use the same titles and meta descriptions for all of our office locations? We have 18 locations in total.
-
Hello,
TTR Data Recovery has 18 different office locations and I am wondering if we can use the same title and meta description for all locations and just change the location name...For example:
#1 Best Data Recovery Services in Atlanta, GA| TTRDATA
TTR Data Recovery offers a comprehensive suite of data recovery services in Atlanta, GA including Hard Drive, SSD, Server and RAID/NAS. Get A Free Quote!
#1 Best Data Recovery Services in Miami, FL | TTRDATA
TTR Data Recovery offers a comprehensive suite of data recovery services in Miami, FL, including Hard Drive, SSD, Server and RAID/NAS. Get A Free Quote!
Would this be already, or would it be better if we had a unique title and meta description for every location? We want to get the same message across and it would be difficult to change the wording 18 times.
I look forward to hearing back from you guys. Thank you.
-
Hi Kiakh,
Like Kris has answered, this is an 'it depends'. You'd need to be able to show a consultant your current pages, including the optimization of their tags, to get an expert opinion on whether changes you plan to make are likely to improve rankings, improve conversion, or the opposite.
-
Well, that depends on what keywords you are tracking. With any content changes, there will be ups and downs, similar to a stock market line graph. The ranking from a content change may go up, and may go down. Most likely, both will ocurr. If you are currently ranked #1 on your preferred search term, I wouldnt both with the content changes, but would only conduct a link building campaign to those specific pages that are ranking.
But when it comes to ranking changes... only Google has that proprietary secret and definitive answer.
-
Thanks, Kris,
By changing our title and meta descriptions to make them unique, are we going to lose our current ranking? -
Thanks, Miriam,
By changing our title and meta descriptions to make them unique, are we going to lose our current ranking? -
Miriam made all the right points there. Excellent answer.
1- The only aspect I would add is this: We all know how smart Google is correct? Well, how would they not realize that these types of meta D's are extremely redundant? Possibly getting a negative attribute? possibly not? The best way is to A/B test.
2- Do you know for sure if this meta D is the best for SEO? If not, changing the meta D's to be worded differently would be an excellent way to test. For example ****Data Recovery includes Hard Drive, SSD, Server and RAID/NAS management for your business. **** Get A Free Quote from TTR Data Recovery in Miami, FL.
And as always, make sure these keywords have been research for a consistent volume of traffic and are included in your on page density plans.
Hope this helps!
-
Hi Kiakh,
Good topic and question. Your business is at a really important point of decision here. The very best advice I can give you is that, if the company does not have the resources to create 18 unique, high quality location landing pages, reconsider whether it makes sense to create them at all. Well-crafted landing pages have the potential to help with both your SEO and conversion goals. They can speak directly to consumers in a specific market and provide a great experience and customized CTAs. Conversely, pages into which you've not put maximum effort represent lost opportunity, and may end up watering down your overall website with thin and duplicate content. So, rule of thumb here: if a thing's worth doing, it's worth doing well.
All that being said, the truth is that many large brands get away with weak store locator pages. I wrote about this phenomenon in 2016 (see: https://moz.com/blog/getting-local-store-locator-seo-right) but your business, with less than 20 locations, has so much opportunity to devote real resources to the dev of amazing landing pages (as opposed to a business with 500 or 1000 locations) that it would be a shame to see you not take advantage of it. Please, read that article and come back with further questions!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything I can throw money at to get a quick boost?
I run SEO for a multi-location business. Most of our locations are great and others are still ramping. SEO is a long process but we have higher expectations for these stores. While all the normal stuff get going to boost our rankings, is there anything quick I can just throw some money to get a jump start?
Local SEO | | danieldaher0 -
Should I use LocalBusiness schema on my home page or Contact Us page?
I know I should only use Organization schema on one page of my site, but I'm not sure if I should use it on the Home page or use LocalBusiness schema on the home page. I was thinking of adding LocalBusiness schema to home page, Organization schema to About Us page and Corporate Contact Schema to Contact us page. Thoughts? Is there a best practice? I can't seem to find much information on what's best to use where.
Local SEO | | RoxBrock1 -
Legalicy of videos used for local SEO
Hello, A client of mine wants to use someone else's video (video of how to train your dog) in his pages for "dog training (His City)" The person who makes the how to train your dog videos sells DVDs and that's how he makes his money if that matters. We want to make sure we're giving the proper credit and doing this OK. What do we need to keep in minds for legalities and respecting the author? Thanks.
Local SEO | | BobGW0 -
What can I do to rank higher than low-quality low-content sites?
We lost our site in an actual meltdown at our hosting provider in January, and decided to do a new site instead of bring back a dated backup. So we've only been "active" at our URL since about May. That said, I have not seen any irregular or unexpected penalties. Not showing up is natural if you have literally nothing to show. We have had a site since then, though, and while it isn't going to win any award, we've built it with best practices using sites like this, trying to use natural, helpful, actual language to convey what we do and why we do it (we're web developers for small business making WordPress sites). Paying attention to titles, keyword frequency and variability, alt tags, etc. Always erring on the conservative side. While we build sites for people across the country (and a few in places like the UK), we just moved into an actual office space in our hometown so it's never been more important to push our visibility locally. We've just come back on the scene, in relative terms, so there's no expectation we'll crack the top five or ten; they all have teams of people and bags of capital and have been around many, many years, plus they link to the dozens upon dozens of sites they have done and promote their appearances in press releases and such. Their content is not bad, and most of it is good and not spammy. They are being genuine. That said, we're in the late 40s to late 50s right now. Happy to show up at all, but after that first group of legitimate sites, there are automatically generated webpages (which I thought couldn't even be listed...one is an MP3 download site that mentions one of the top companies in the page title, and just has a random video on the page) local companies touting themselves as SEO "experts" that say things like "Here at Company X, we work hard to bring you the best Rochester, NY web design in the hopes that when you make your Rochester, NY web design decisions, you'll think of us first Rochester, NY web design." I changed the company name and the location, but that's an actual line from their site job listings from places like Craigslist and Indeed hair stylists dentists (?!) Our code validates, we've incorporated Schema for our addresses, our site is usually fast (650ms to 1.3s in Pingdom from Dallas). We don't do any redirecting, our metas likes everyone else's don't count for ranking but are thoughtfully produced, we pay attention to using concise and accurate URLs without stop words, etc. There are also very very few resources loaded on a given page. That said, there's not a lot on the blog that's new and all told we have I think 13 total pages including a few posts. Is it even possible to get close to the actual pack if we, for example, posted more regularly? I was just reading here about how we shouldn't put our links in the site footers of our clients (which we don't always anyway), so I have them only as branded links, only on the homepages, and only on sites that, when crawled, didn't have nonzero spam scores (everyone else has a nofollow link in our portfolio). I realize this is a super generic question but I wasn't quite sure how to search out this particular use case given that our aspirations are so basic...just trying to figure out if there's something obvious we're missing and shooting ourselves in the foot over. A thousand pledges of gratitude! (if this is too common and I just didn't see a duplicate, let me know and I will delete it or ask for it to be deleted....also, I don't want to appear spammy so I am not linking to my site unless it's absolutely necessary...not sure what protocol is...I'm pretty self-aware so I do believe everything I've said above is true).
Local SEO | | eaglenestmedia1 -
Does anyone have stats or know where I can find stats on searchers who use geolocated queries versus geomodified?
My client is a franchise business and they want their location landing pages to rank for every one of their 60 plus locations nationwide. They are performing extremely well for geomodified terms. The argument is that people rarely ever search using the city name. Are there stats to back up whether this claim is true, and if so, do you know where I can get a hold of such data (outside of searching in Keyword Planner... unless that's the answer!)
Local SEO | | Treefrog_SEO0 -
Showing a preferred Google location in branded search for a multi-location business?
Background: A business has 5 brick and mortar locations, in 5 different states, with 5 separate Google+ profiles. The corporate headquarters are in Michigan. The Michigan Google+ Local profile is the one that should be most closely associated with the brand. Problem: We want the Michigan Google + Local page to show up for branded searches nationwide: right now, it only shows up on geolocated searches in Michigan. Of course, it totally makes sense that the other 4 Google+ local pages will appear for users searching with IP locations (or logged in locations) near those states. But for other states - is there a way to help Google understand or give preference to the main corporate location? What we're trying to prevent is someone in New York City searching for "company name", and then seeing a lesser location appear in SERPs associated with the brand, instead of our favored Michican location. Ideas so far: Continue to enhance out the Michigan location's Google+ page (check categories, photos, description, share content frequently, expand circles, get reviews, yada yada yada - we've already done much of this). _Maybe give this page more attention and content than other locations if we have to? _ Build links into Michigan Google+ page? Ensure general citations are up to date - use localeze/moz local etc. Website - We have a page for each location. While Michigan is featured, we also do promote our other offices as well - all kinda promoted equally on site in terms of metadata, content, etc. Any other brainstorming advice or out-of-the-box (oh no, did I just say "out-of-the-box"?) ideas to help Google associate the Michigan location as our "primary" one we want shown on more generic branded searches, even though of course the other 4 are impt too? Tricky...
Local SEO | | mirabile0 -
How Can I Outlink Web Designer Link Building from Their Clients' Footer
_I used open site explorer to view the backlinks for a competitor of an agency I work with. They have ten times as many links, if not more, than we do, and I noticed there were only a few more domains linking back to them. As I dug deeper I noticed these links were coming from the footer tag they put on their clients' sites like "Site Designed by __." If a site had 20 pages, they had 20 links back...weird and annoying that it counts. They have more clients for web design than we do, so their bulk linking could continue to outrank us. Any suggestions on how we can outrank them locally? We are in the midst of redesigning our entire site to build out more pages and have much better internal linking. Any help would be greatly appreciated, thanks everyone!
Local SEO | | Michael4g0 -
How to globalize your brand if the name contains a geo-location modifier?
Hi Moz community,_**[Posting for one of our staff members 🙂 ] **_One of our clients has difficulty attracting a national and international market potentially due to their brand name including a geo-location modifier. We believe that it may be a combination of search engine algorithms incorrectly assuming that the brand is location specific as well as human users perceiving this. I can't reveal the brand but a similar example may be "Houston Cheese-makers". This company wants to attract national and international customers and not be restricted to just Houston. It appears that both search engines and human users are understanding the brand to be limited just to Houston. The client does not want to re-brand. The brand also has a Google Plus Local entity verified against their headquarters location in Houston. We have considered the following tasks to help alleviate this restriction: Changing site messaging to include modifiers such as "national", "USA" and "international" (title-tags, meta-descriptions, on-page text etc). Including a testimonial page that has testimonials from multiple international locations (eg "Joe Blogs from Sydney, Australia says..."). Changing the title tag format site-wide from "page-name | Houston Cheese-makers" to an abbreviated version such as "page-name | HCM" or "page-name | H Cheese-makers". Schema tags - is there any specific tags that can send a signal about the global presence of the brand? What other techniques can help alleviate this problem? Is the Google Plus Local page potentially hampering this as well? Has anyone had a similar experience and can shed some light?Thanks so much!
Local SEO | | AriNahmani0