My homepage ranks but not my target page.
-
Hello,
I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1).
I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ?
However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France"
Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ?
Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes.
What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France".
Thank you,
-
Thank you for the information, I will start working on that.
-
I think that if you start looking at your internal linking a bit, and create a couple more links internally that point to the target page from the homepage (with relevant content ofc), you should be able to see a switch in results soon.
There's also the question of PA vs DA. Your homepage ranks because it's much older than the target page, and if you just created the landing page then it will take a while to rank. Doing the right things will eventually get you there.
-
Thank you,
So not much than i can do other than getting links that my France page, I guess ... or ask the the links that go to my page with the anchor text bike tours in France or similar to go my France page, correct ?
-
Hey there,
You always need to make sure that your pages don't try to rank for the same keyword otherwise you're basically competing against yourself. One thing you could try is dial down this keyword on your homepage to help boost your target page, or start sending more links towards the target page with the target keyword so that G knows that there's where the most valuable info is.
Also make sure that you have enough internal links from your own site telling G that this is the page where this content is best addressed.
Hope this helps If it does please send a like. Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am really surprised to see this page is ranking like crazy even the content is very thin
https://www.hackerearth.com/blog/artificial-intelligence/artificial-intelligence-101-how-to-get-started/ We are ranking for 121KW for this page. And 22KW are ranking in the 1-3 position. I am not able to understand why will it rank like anything. Considering that it has just 4 inbound links. Will some help me to understand this mystery. When we try to write a good in-depth content then we are not ranking but for such content, we are doing fairly good.
Intermediate & Advanced SEO | | Rajnish_HE1 -
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
What can cause for a service page to rank in Google's Answer Box?
Hello Everyone, Have recently seen a Google result for "vps hosting" showing service page details in Answer Box. I would really like to know, what can cause a service page to appear in the Answer Box? Have attached a screenshot of result page. CaRiWtQUcAALn9n.png CaRiWtQUcAALn9n.png
Intermediate & Advanced SEO | | eukmark0 -
My landing page changed in google's serp. I used to have a product page now I have a pdf?
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Transfer a page that is already ranked from a second to a third domain level
Hi everybody, i have a page well optimized for my keyword it is on a domain with 28 domain authority it is well linked but it isn't enough to rank first Do you think that buy a third level domain with the keyword inside, put the page on-it and re-index it is a good solution? ( by putting a 301 redirect on the previous page of course ) now i'm waiting to be indexed for the new page but nothing appear searching the keyword instead the previous ranked page... thanks Guido
Intermediate & Advanced SEO | | guidoboem0 -
Landing Page - Home Page redesign SEO factor question - Serious concern.
Hi Folks, I'm considering making a big change to our website and really need some expert advise. Will we lose ranking if we do what I propose? Our site www.meninkilts.com, needs to split users/clients by "Commercial" and "Residential" so we can message/market completely differently to each client. We are considering doing this structure: Landing Page | | Commercial Homepage Residential Homepage Right now we rank well, for our keywords like "Window Cleaning cityname" but are worried that adding a landing page, and splitting our site to two homepages will effect seo (ie: a landing page would only have two buttons: one for commercial and one for residential). What would be the best way to handle this. Looking forward to your insights! Cheers Brent
Intermediate & Advanced SEO | | MenInKilts0 -
My homepage doesn't rank anymore. It's been replaced by irrelevant subpages which rank around 100-200 instead of top 5.
Hey guys, I think I got some kind of penalty for my homepage. I was in top5 for my keywords. Then a few days ago, my homepage stopped ranking for anything except searching for my domain name in Google. sitename.com/widget-reviews/ previously ranked #3 for "widget reviews"
Intermediate & Advanced SEO | | wearetribe
but now....
sitename.com/widget-training-for-pet-cats/ is ranking #84 for widget reviews instead. Similarly across all my other keywords, irrelevant, wrong pages are ranking. Did I get some kind of penalty?0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0