Keyword explorer
-
Hello,
I was trying the keyword explore and got some questions :
I first used it with all the search terms for the keyword "italy bike tours" and came across terms like this one
"tuscany bike tours florence italy"
- Does it mean I have to include this exact expression in my content or do I just need to include somewhere in my content the words tuscany and florence ?
Then I did the same search but this time with closely related keywords and the keyword explorer give me the word
"pasticceria" or "tirrenia" are being closely related to the keyword italy bike ...
- How does the keyword explorer find those words because I don't see how those can be related...
If someone could explain that would be awesome.
Thank you,
-
You're very welcome! Do feel free to reach out if you need any more help.
-
Thank you for clearing everything out. I will give it a try.
-
Hello,
Just a disclaimer - I don't speak italian, but do understand some parts.
For the question about non-related kwds...the kw explorer finds these through some algorythms between what people search before/after they search those keywords and what content pages that rank for those keywords have.
For the other question, you need to run a good analysis and create a list with your kwds. Then, make sure to carefully skim through it, assign your own priorities for each kw judging by how important they are for your business (ex if you sell bikes the kw "italy bike tour" or "italy bike rental" might not be important for you at all, but might still be suggested by moz). After doing this, you need to order your kwds by overall priority rating. This will make an average between how hard it is to rank for it, the volume of search that kw has, and your priority rating.
For the very top kwds you absolutely want to include the exact kw string at least once in your content (this can be as an alt tag on an image). For the top 2-3 results you'll want to include those exactly in h1's , titles, meta titles, meta descriptions.
For the rest of the kwds, things like including the work "tuscany" will help, but it won't give you a 90+ rating of "keyword optimisation" on that page. Of course you won't be able to be at 90+ for all kwds, but it's ideal to be there for the most important 5-7 kwds you want to rank for (at first at least).
After you create your campaign you'll be able to check how optimized your page is for each kw.
Hope this helps. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Importance (or lack of) Meta keywords tags and Tags in Drupal
I'm wondering should I put any effort in making Meta Keywords tags for my pages or normal Tags (they're separate in Drupal), since apparently first are not considered by most of search engines, while not sure about normal tags. Obviously SERPS has to determine partial valu of the page by content, thus consider keywords / tags to some extend. What's your opinion on that. Thank you.
Intermediate & Advanced SEO | | Optimal_Strategies1 -
Keyword cannibalization
Hi, I have two questions regarding keyword cannibalization. 1. I am doing the SEO for a website that sells do-it-yourself packages for heating, bathrooms, ventilation and so on for new houses or for renovations. The most important pages are the product pages (e.g. example.com/products/bathrooms) but there is also a blog divided into categories per product (e.g. example.com/category/bathrooms). The difference is clear: the product page focuses on the product itself, and the blog category page contains all blog posts relating bathrooms (tips, new materials, new innovations,...). My question is if the product page and blog category page can compete with each other for the term bathrooms (although they have different content). Does it help or is it enough to direct internal links from separate blog posts to the most important page (being the product page) and back to avoid my category blog page to compete with my product page? Another possibility would be to use a canonical tag on the category page pointing to the product page, but this actually isn't good practice because it isn't really duplicate content. Third possibility would be to no index the category page. So what is the best solution of the three? 2. A second example of keyword cannibalization can be category archive pages for webshops. If you have a category page example.com/jeans and a subcategory page example.com/jeans/women, is it useful to optimize on both pages for different terms, being jeans for the first page and jeans for women for the second, or will Google not make this distinction because the keyword are too closely related? In other words, is it useful to write content specifically for jeans for women and make a landing page for this keyword, or will this page compete with the category page that has been optimized for just the keyword jeans? In large clothing webshops, you can see for example that there is an optimized page for Nike (content, headings,...) but not for Nike for women or Nike for men. Is this just laziness or is this done exactly to avoid keyword cannibalization? Looking forward to your comments!
Intermediate & Advanced SEO | | Mat_C0 -
Example of secondary related keyword
Hello, Can someone give me an example of primary and secondary related keyword for the keyword "Provence bike tour " ?
Intermediate & Advanced SEO | | seoanalytics0 -
Where is the best location for my primary keyword in my URL?
http://moz.com/learn/seo/url says: http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html However I am wondering about structuring things this a little backwards from that: http://www.example.com/primary-keyword/ (this would be an introduction and overview of the topic described by the primary keyword)
Intermediate & Advanced SEO | | TheEspresseo
http://www.example.com/primary-keyword/secondary/ (this would be a category landing page with snippets from articles within the niche described by the secondary keyword, which is itself a niche of the primary keyword)
http://www.example.com/primary-keyword/secondary/article-title/ (in-depth article on a topic within the scope of the secondary, which is within the scope of the primary) Where http://www.example.com/primary-keyword/ is the most important page targeting the most important URL. Thoughts?0 -
Google Keyword Planner tool is not correct
Hi All, I know you are all know about Google keyword planner tool. As i know its shows most keywords searched totally wrong. One of the keyword searches less than (<10) but i got 20 exact keyword hits in only one business day and one of the keyword shows more then 10 K searches give us only 3-4 hits in one day.
Intermediate & Advanced SEO | | dotlineseo0 -
Keyword stuffing
Hi all. I'm working on this page - http://www.alwayshobbies.com/dolls-houses - for the term 'dolls houses'. It's not doing great at the minute (23rd in GUK) and I was wondering if it might be down to the volume of exact match keywords on the page (32). If not, does anyone have any other pointers? Thanks!
Intermediate & Advanced SEO | | Blink-SEO0 -
Best way to get the keyword ranking at the top
I am working on site for around six months now.
Intermediate & Advanced SEO | | ray2810
I have done social bookmarking submission, directory submission, blog comments, forum submissions etc. Is there anything else i can do to make the rank go higher. nothing is working correctly.0 -
URL Structure - Keywords vs. Information Architecture/Navigation
I'm creating the URL structure for an ecommerce site and was wondering if it's better to structure my URLs according to the most popular way people word their key phrases or by what makes most sense from a navigation perspective. Let's say I'm selling clothing (I'm not, just an example). I want the site to be open enough so a user can navigate by Person Type (Men's, Women's, Children's), Clothing Type (Shoes, Shirts, Hats), and Brands (Nike, Reebok, adidas). My gut and past experience say to structure the URLs from the least specific to the most specific: mysite.com/mens/shoes/nike But I know "men's Nike shoes" is searched for more than "men's shoes Nike", which would render this URL: mysite.com/mens/nike/shoes I know mysite.com/mens-nike-shoes would be best, but the folders setup is what I have to work with. So which is best for SEO? URLs that play to the structure of the most searched for key phrases? Or URLs that follow the information architecture/navigation of a site? Nate
Intermediate & Advanced SEO | | rball10