New URL, new physical address, New Name. 30 point drop in Domain Authority. Yikes.
-
I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links!
We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?
-
We actually did this earlier in 2017 with a brand name change (going from Marketingxchange to Lure Creative) and url change (going to http://lurecreative.com/). We saw quite a drop in rankings and DA, but had all of our old website pages 301ed to the most relevant pages on the new website.
This was quite a project and now about 3 months later we are finally seeing an increase in traffic, we have gone through and updated a lot of our old brand name links and also sought new links with our new brand name as well, which is what I would recommend doing.
Our goal was to try and swing most of our external links anchor texts to be our new brand name (which we used Yext, and alot of time manually link building to do this). It still took multiple months, so it was a pain either way, but we are trending up again.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority
Since we started using Moz our domain authority has dropped from 84 to 79. We can't figure this out. Is their someone we can discuss this with?
Moz Pro | | Tom_Matthews0 -
Youtube traffic page url referral
Hello, How can I see which videos from Youtube that has my domain inserted in their description url drive traffic to my domain? I can see in GA how many visitors are coming from Youtube to my domain, but I can't see what Youtube video pages has driven traffic. Any help?
Moz Pro | | xeonet320 -
Why my domain authority doesn't update
Hi people I want to know why my new domain "https://reise-visum-australien.org/ "(register in about 2 months later) doesn't have authority? I built many good links for this site whole these 2 months but the domain authority doesn't update
Moz Pro | | vahidafshari450 -
Domain / Page Authority - logarithmic
SEOmoz says their Domain / Page Authority is logarithmic, meaning that lower rankings are easier to get, higher rankings harder to get. Makes sense. But does anyone know what logarithmic equation they use? I'm using the domain and page authority as one metric in amongst other metrics in my keyword analysis. I can't have some metrics linear, others exponential and the SEOmoz one logarithmic.
Moz Pro | | eatyourveggies0 -
Links & page authority crawl
I see the links and page authority have not been updated in over a month... does anyone know how often it gets updated?
Moz Pro | | nazmiyal0 -
Where do these URL's come from?! (Indexation issues)
We have an international webshop with languages in the URLs. Our URLs are now set up as follows: http://thermalunderwear.eu/eng/category/product Now, we know that there's some kind of strange redirect problem causing problems with our indexation, this is a technical issue that should be fixed soon. But whether this is the cause of some other strange problems, I do not know. I'd be happy with any help/advice/tips. 1. The SEOmoz site crawler starts at http://thermalunderwear.eu. This currently does not yet redirect to http://thermalunderwear.eu/eng like we want it to, but all the links on the page do include the default language code. So all links on the page are http://thermalunderwear.eu/eng/category etc. However, apart from those URLs, the site crawler finds many URLs in the form http://thermalunderwear.eu/category/product etc., so not including the language variable. Where it gets these I do not know, and since these URLs dont exist and the webshop simply shows the homepage, these URLs all have 50+ duplicate titles/content. Why oh why? 2. If I do a Google search for indexed URL's with English as language, I get many results formatted like this: Coldpruf Enthusiast mens thermal shirt - Thermal wear for men ...
Moz Pro | | DocdataCommerce
thermalunderwear.eu/eng/men/coldpruf-enthusiast-mens-thermal-shirt 170+ items – Fine-ribbed longsleeve thermal shirt men from Enthusiast ... {$SCRIPT_NAME} eng/men/coldpruf-enthusiast-mens-the {$ajax_url} http://thermalunderwear.eu/ajax What are those variables doing there? It looks like it's taking something from our Smarty debug console, which is hidden but still active in the source code, but also the ajax URL which is in a completely different location. What is Google trying to show here?0 -
Question about when new crawls start
Hi everyone, I'm currently using the trial of seomoz and I absolutely love what I'm seeing. However, I have 2 different websites (one has over 10,000 pages and one has about 40 pages). I've noticed that the smaller website is crawled every few days. However, the larger site hasn't been crawled in a few days. Although both campaigns state that the sites won't be crawled until next Monday, is there any way to get the crawl to start sooner on the large site? The reason that I've asked is that I've implemented some changes that will likely decrease the amount of pages that are crawled simply based upon the recommendations on this site. So, I'm excited to see the potential changes. Thanks, Brian
Moz Pro | | beeneeb0