Poor internal linking?
-
Hi guys,
Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like:
https://www.domain.com.au/category/s...-category-type
These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well.
So this suggests this might be an internal linking issue?
The site is definitely not penalized and as enough authority for these level 3 pages to rank.
Any ideas would be very much appreciated!
Cheers.
-
Imo internal Link-structure could help or be a problem, but its hard to say, maybe These Pages are Ranking exactly where they should rank. May be its not necessary to have These categories or they cannibalize, hard to say without Note Info.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we optimise our internal links?
Hi again, We recently had a technical search audit done by a specialist agency and they discovered a number of internal links that caused redirects to happen. The agency has recommended we update all of these links to link directly to the destination so we don't lose out on link equity. We'd just like to know if you think this would be a worthwhile use of our time. Our web team seem to think that returning a 301 to a crawler means that the crawler will stop indexing the original URL and instead index the redirected destination? Thanks all. Clair
Intermediate & Advanced SEO | | iescape2 -
How come a page can rank in top 10 for medium difficult keyword, with poor link profile.
Hi Moz Community, The keyword that http://customsigncenter.com/ is ranking for is "custom sign", the keyword difficulty is 38 (according to Moz Keyword Explorer). Here are the link metrics for the page and domain: Page authority: 27 Domain authority: 18 Facebook shares: 50 Linking RDs to the page: 7 Linking RDs to the Root Domain: 8 From the SERP, a lot of its competitors have better link profile than this guy. How come the page http://customsigncenter.com/ can rank 6th for the keyword "custom sign". Are there any important "hidden factors" behind the scene? Thank you for any help and support. Best, Raymond
Intermediate & Advanced SEO | | raymondlii1 -
Links Questions and advice?
I have a website which has a fair few link assets that are doing very well (a lot of really powerful sites have link to them with follow links) but my commercial pages are not doing as well as a lot of sites without any other investment than (mediocre) links direct to there commercial pages with at least 10% of them carrying the money anchor text. Even pages we have had a few links for with generalized real anchor text and reasonable links do not do as well as the above due to none of them carrying the money keyword? Is it me or does google still rely on links to the commercial page and keywords with anchor text to match the money term?
Intermediate & Advanced SEO | | BobAnderson0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Link Building Question
Hi, I have a 2 month old blog with me, i have submitted a few press releases for the start, later in these 2 months, i got about 40 guest posts, which i've written and submitted at myblogguest site. My niche is in health. Currently my serps are at 16th page which is not a good position. I want to do more link building, but at myblogguest, no one are interested in my niche and don't want to publish content related to my niche, so it becoming hard for me to find guest blogs related to my niche. But i want to get more links in order for my blog to rank well. Is it ok if i write guest posts in other niches as well like technology and put a link in author's resource box? Does it become useful? please help as i find no other sources for my link building task, i tried researching for guest blogs in google also, but i don't find any related to my niche. Seems like, i cannot go further with my link building. Please help me. Thanks
Intermediate & Advanced SEO | | Vegitt
Dheer0 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880 -
Content linking ?
If you have links on the left hand side of the website on the Navigation and content at the bottom of the page and link to the same page with different anchor text or the same would it help the page (as it is surrounded by similar text) or is the first one counted and this is it?
Intermediate & Advanced SEO | | BobAnderson0 -
Link equity of ifram
If I link an iframe to pull its content - does that count as inbound link for the iframed content? Am I passing linklove to that page? I am on x.com and have an iframe pull content from z.com. Does this give linklove from x to z.com? (I am NOT asking if the z context is indexed in x, although I am weary to follow the most frequent statement that they do not. Google states that they will try to pull the content from the iframe, but don't guarantee it.)
Intermediate & Advanced SEO | | andreas.wpv0