Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Poor internal linking?

Intermediate & Advanced SEO

441

bridhard8 last edited by

Hi guys,

Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like:

https://www.domain.com.au/category/s...-category-type

These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well.

So this suggests this might be an internal linking issue?

The site is definitely not penalized and as enough authority for these level 3 pages to rank.

Any ideas would be very much appreciated!

Cheers.
1 Reply Last reply
Reply Quote 0
paints-n-design last edited by

Imo internal Link-structure could help or be a problem, but its hard to say, maybe These Pages are Ranking exactly where they should rank. May be its not necessary to have These categories or they cannibalize, hard to say without Note Info.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Weird Site is linking to our site and links appears to be broken

I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex
Intermediate & Advanced SEO | | Miniorek

0
SEO Impact of High Volume Vertical and Horizontal Internal Linking

Hello Everyone - I maintain a site with over a million distinct pages of content. Each piece of content can be thought of like a node in graph database or an entity. While there is a bit of natural hierarchy, every single entity can be related to one or more other entities. The conceptual structure of the entities like so: Agency - A top level business unit ( ~100 pages/urls) Office - A lower level business unit, part of an Agency ( ~5,000 pages/urls) Person - Someone who works in one or more Offices ( ~80,000 pages/urls) Project - A thing one or more People is managing ( ~750,000 pages/urls) Vendor - A company that is working on one or more Projects ( ~250,000 pages/urls) Category - A descriptive entity, defining one or more Projects ( ~1,000 pages/urls) Each of these six entities has a unique (url) and content. For each page/url, there are internal links to each of the related entity pages. For example, if a user is looking at a Project page/url, there will be an internal link to one or more Agencies, Offices, People, Vendors, and Categories. Also, a Project will have links to similar Projects. This same theory holds true for all other entities as well. People pages link to their related Agencies, Offices, Projects, Vendors, etc, etc. If you start to do the math, there are tons of internal links leading to pages with tons of internal links leading to pages with tons of internal links. While our users enjoy the ability to navigate this world according to these relationships, I am curious if we should force a more strict hierarchy for SEO purposes. Essentially, does it make sense to "nofollow" all of the horizontal internal links for a given entity page/url? For search engine indexing purposes, we have legit sitemaps that give a simple vertical hierarchy...but I am curious if all of this internal linking should be hidden via nofollow...? Thanks in advance!
Intermediate & Advanced SEO | | jhariani

2
Unpaid Followed Links & Canonical Links from Syndicated Content

I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen

0
Meta NOINDEX and links into the pages?

If I have internal links pointing to pages that are META NO INDEX, will Google still index them? Or does that only apply to pages that are linked to from an external domain? Thanks!
Intermediate & Advanced SEO | | bjs2010

0
Outbound Links to Authority sites

Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC

0
Do outbound links matter?

The value of inbound links is clear but do the number of outbound links matter when it comes to SEO and search engine rankings?
Intermediate & Advanced SEO | | casper434

0
Google, Links and Javascript

So today I was taking a look at http://www.seomoz.org/top500 page and saw that the AddThis page is currently at the position 19. I think the main reason for that is because their plugin create, through javascript, linkbacks to their page where their share buttons reside. So any page with AddThis installed would easily have 4/5 linbacks to their site, creating that huge amount of linkbacks they have. Ok, that pretty much shows that Google doesn´t care if the link is created in the HTML (on the backend) or through Javascript (frontend). But heres the catch. If someones create a free plugin for wordpress/drupal or any other huge cms platform out there with a feature that linkbacks to the page of the creator of the plugin (thats pretty common, I know) but instead of inserting the link in the plugin source code they put it somewhere else, wich then is loaded with a javascript code (exactly how AddThis works). This would allow the owner of the plugin to change the link showed at anytime he wants. The main reason for that would be, dont know, an URL address update for his blog or businness or something. However that could easily be used to link to whatever tha hell the owner of the plugin wants to. What your thoughts about this, I think this could be easily classified as White or Black hat depending on what the owners do. However, would google think the same way about it?
Intermediate & Advanced SEO | | bemcapaz

0
First Link Priority question - image/logo in header links to homepage

I have not found a clear answer to this particular aspect of the "first link priority" discussion, so wanted to ask here. Noble Samurai (makers of Market Samurai seo software) just posted a video discussing this topic and referencing specifically a use case example where when you disable all the css and view the page the way google sees it, many times companies use an image/logo in their header which links to their homepage. In my case, if you visit our site you can see the logo linking back to the homepage, which is present on every page within the site. When you disable the styling and view the site in a linear path, the logo is the first link. I'd love for our first link to our homepage include a primary keyword phrase anchor text. Noble Samurai (presumably seo experts) posted a video explaining this specifically http://www.noblesamurai.com/blog/market-samurai/website-optimization-first-link-priority-2306 and their suggested code implementations to "fix" it http://www.noblesamurai.com/first-link-priority-templates which use CSS and/or javascript to alter the way it is presented to the spiders. My web developer referred me to google's webmaster central: http://www.google.com/support/webmasters/bin/answer.py?answer=66353 where they seem to indicate that this would be attempting to hide text / links. Is this a good or bad thing to do?
Intermediate & Advanced SEO | | dcutt

0