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    4. Does cache-control : private hurt SEO?

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    Does cache-control : private hurt SEO?

    Intermediate & Advanced SEO
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    • shop.nordstrom
      shop.nordstrom last edited by

      Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors.

      http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8

      I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry.

      The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.

      1 Reply Last reply Reply Quote 0
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        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTP:Accept-Encoding} gzip
        RewriteCond %{HTTPS} on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html.gz -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html.gz" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTP:Accept-Encoding} gzip
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html" [L]</ifmodule> END WPSuperCache BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteRule ^index.php$ - [L]
        RewriteCond %{REQUEST_FILENAME} !-f
        RewriteCond %{REQUEST_FILENAME} !-d
        RewriteRule . /index.php [L]</ifmodule> END WordPress

        Intermediate & Advanced SEO | | Rebeca1
        0
      • RoxBrock

        Does having a ? on the end of your URL affect your SEO?

        I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.

        Intermediate & Advanced SEO | | RoxBrock
        1

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