Are Pages that have High Traffic and High Bounce Rates helpful?
-
I work as a marketing director for a small law firm. I had some basic SEO experience prior to joining the firm but I'm still building my knowledge base. I'm working to take over where the previous web developer left off and improve the site. The previous firm had developed pages for the law firm featuring yearly car crash statistics, statistics for bike crashes, etc. These pages get a good amount of hits but people quickly jump off the pages, and most are not even located in a region where they could potentially become a client.
I feel like they added the pages to show the client that there was an increase in search traffic. However, 100% of the traffic bounces quickly after viewing the statistics pages. Does a page that has a decent amount of hits, but doesn't lead to conversions and has a nearly 100% bounce rate worth keeping around?
My thought is, I would like to remove these pages that do not actually attract potential clients and reduce the overall bounce rate of the site. I don't want to take actions to remove the page without throwing this question out to more experienced people.
-
Definitely agree with that.. and whatever you do, don't delete it!
-
Removing the pages is an option, but I would recommend adding a CTA, breaking up text for better readability, adding headers, or changing the pages' design to decrease the bounce rate. Since theses pages are getting alot of traffic, I would assume they are ranking high on Google for some search terms on a national level. Rand did a WhiteBoard Friday that somewhat covers this topic at https://moz.com/blog/landing-page-seo-conversion-or-both-whiteboard-friday. Also HubSpot, another leader in inbound marketing had a great infographic about this as well that you can check out at https://blog.hubspot.com/marketing/decrease-website-bounce-rate-infographic.
Having a page like what you are describing is also a great opportunity to get some potential backlinks from people in the industry maybe using it as a resource. I would try to improve the page to take more advantage of the traffic, instead of deleting it. Hope this helps and best of success!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category pages, should I noindex them?
Hi there, I have a question about my blog that I hope you guys can answer. Should I no index the category and tag pages of my blog? I understand they are considered as duplicate content, but what if I try to work the keyword of that category? What would you do? I am looking forward to reading your answers 🙂
On-Page Optimization | | lucywrites0 -
Your tips for this landing page
http://www.visalietuva.lt/imones/advokatai These are the yellow pages in Lithuanian 🙂 What would be your tips for this of page, to increase rankings? Every single tip is appreciated: The same in English: http://www.visalietuva.lt/en/companies/lawyers (does not have meta descriptions still) THANKS
On-Page Optimization | | FCRMediaLietuva0 -
Page rank question
Hi all, pretty standard SEO question that I'm sure you are all getting asked day in, day out... the following page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/ It's targetting keywords "portable dvd", "portable DVD player", "portable DVD players" & "portable dvd player for car". The page gets a grade A via Moz analytics On-page grader for the keywords. We have incoming links and I believe the page is structured correctly with all meta tags, H1 etc and tried not too overload the tags with keywords. We have the keywords in the URL etc. We are still stuck on page 2 for all phrases. Any thoughts or suggestions as to what we are doing wrong please? Any help would be great.
On-Page Optimization | | jasef0 -
Duplicate Page Content
Hi there, We keep getting duplicate page content issues. However, its not actually the same page.
On-Page Optimization | | HamiltonIsland
E.G - There might be 5 pages in say a Media Release section of the website. And each URL says page 1, 2 etc etc. However, its still coming up as duplicate. How can this be fixed so Moz knows its actually different content?0 -
We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?
For one of our most important key phrases we have 5 listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5 links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15
On-Page Optimization | | absoauto0 -
Duplicate Page Title
Wordpress Category pagination causes duplicate page title errors (ie. when there are so many posts in the category, it paginates them), is this a problem? Your tool is reporting it as a problem... but ProPhoto (my Wordpress provider say it is not a problem). Here are the 2 URL's with the same page title: http://www.lisagillphotography.co.uk/category/child-photography/ http://www.lisagillphotography.co.uk/category/child-photography/page/2/
On-Page Optimization | | LisaGill0 -
How do you fix on page SEO ?
I have been trying to push my foundation website in organic search results for competitive keywords , i have been not been so consistent in raking our website in top search results of Google. can some one recommend the guidelines and activities which can really push my websites to Google first page. More Info: about our foundation We are the worlds largest school meal run ngo in the world feeding over 1.3 million school children in India Wesite url www.akshayapatra.org
On-Page Optimization | | AkshayaPatra0 -
Duplicate Page Titles?
I'm running a campaign report within SEOmoz & am getting 9 pages that appear on this report. They all happen to be our author pages www.example.com//author/admin We have multiple authors. Is there a proper way that I should take care of this? Also as a side note, I'm using Yoast Wordpress SEO plugin, is there a setting on their I should change that will fix this issue? Or is it an issue at all? Thanks, BJ
On-Page Optimization | | seointern0