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Should we use the same word in multiple mega menu link text?

On-Page Optimization

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BbeS last edited by

We are currently working on a redesign of our site and I'm working on our mega menus. In the middle of this we had an agency evaluate our current/old site for improvements. (yes the timing is strange) One of the things they recommended is updating our link text in our mega menu. See image: old mega menu. The links are to pages for installation guides in our installation section. They recommended adding Installation to every link. To me this looks spammy. And using the same word in the menu and therefor every page seems spammy.

The question is do we need to do this on the new site? In my opinion no. We have the links under a section for installation. Is that enough or should we use installation in every menu item?

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