Should I target two pages for the same keyword, but two different intents?
-
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company.
We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people.
I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
-
It might be more than double. Just to give you an example of one of my keywords, "Whiteboard animation"
Some are searching for it to learn how to actually make a whiteboard animation. Some are searching for it because they want to hire a company to make whiteboard animation. Some are searching for it because they want to see whiteboard animation videos, either for the sake of entertainment or to get inspiration to make a video of their own. Really, there could be many intents.
I will certainly make sure that one page is linked to the other, thanks.
-
I can't think about a query which intent will be double. Can you provide any example?
In my opinion you will surely have a common part of the query, which you can still optimize for but then you need to add the second part which is the one that identifies the page. In this case, considering that the intent is very closely related you want to ensure that the two pages are linked one to the other above the fold. You want to ensure to provide a link to your sales pages from the more informative one. That's useful and very much a must
Anyway if the two queries are really 100% matching, then you should try to merge the two pages by integrating the informative part with the commercial one.
Sorry to not be able to be more specific but I can't find a good example of queries that could face this issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
zero ranking keywords
My website, pescoonlinebill.com, shows many queries in console but there are zero ranking keywords in MOZ dashboard.
Link Building | | realdy0 -
Internal links: How do I find keywords that are not linked to a URL?
Hi Moz members I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
Link Building | | andystorey
https://www.prendas.co.uk/collections/headwear/cotton-caps I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective. How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL? I can then apply the same for cycling jerseys, socks, etc Andy0 -
Different URL (not homepage) showing up for main keyword
Hello, When we search for 'boutique hotels' the following URL appears on first page in Google UK: https://www.i-escape.com/united-kingdom/boutique-hotels While we're pleased to be ranking on first page, I was wondering why it hasn't picked up our homepage, as it has for our competitors. Does this simply mean Google deems this page more worthy of first page SERPs? Thanks again for your help Moz community!
Link Building | | iescape0 -
Attaining quality links from sites of a different language.
Working on a campaign for a Bed & Breakfast within non-english market. The possibilities of establishing quality links is very limited. However, as it is most of the time, there are plenty of english sites we can target. What is the latest news on achieving link presence on a site that does not match your own site's language? Given this campaign relates to travel; there shouldn't be an issue in achieving links on foreign sites, is there? Does the PR flow through just the same?
Link Building | | SpadaMan0 -
How do you search blogs by targeted demo or language?
I need to make a list of blogs popular with 2 0something men who are bi-lingual (spanish/english) Any suggestions? Tried to use Open Site Explorer (it wasn't working) Thanks!
Link Building | | wpsoule0 -
Pagerank and combining pages
I have a site where my homepage is a PR3. My main menu contains 6 links which are all PR1's. Example: Homepage, link1,link2,link3,link4,link5,link6 I have figured a way to make things easier for my users by combining 3 of those 6 links to my home page. So basically link1,link2 and link4 will now point to my homepage where it will contain the content and tools all in one. I will do the proper redirects on those links to point to my homepage again so google knows I moved them. My question is by moving 3 PR1 pages to my home page which is a PR3 will this increase my pagerank for my home page?
Link Building | | cbielich0 -
I need suggestion on how to increase our page authority.
I'm looking for specific suggestions on how to increase PA on different pages. Specific site I could link a page to link Pintrest to increase PA.
Link Building | | cfield_splashmedia.com0 -
Other than the homepage, what other pages need linkbuilding TLC?
With my linkbuilding efforts, I know what keywords I want to target but my homepage ranks for most of my keywords. The other pages were written and built for specific keywords, but do they need linkbuilding TLC? They don't rank in the SERPs much anyway (if not at all) and the homepage is by-far the strongest in the SERPs.
Link Building | | Bill4Time0