Prioritising SEO Tasks for Biggest Impact
-
Hi
I want to find out, what people feel the top 3 focuses should be for an SEO (I know there are hundreds)...Content/Backlinks/Social/Technical
I'm trying to better prioritise my work - I work on a large ecommerce site - with just me as the SEO & a development team in France
So most of the technical stuff is controlled there. I focus on audits, KWD research & briefing content how to better optimise products.
A lot of time is taken up by that as the site is so big & I'm concerned I am not putting enough effort into other areas.
What should these areas be?! Backlinks/Content/Blogs - I can't do everything but would like to prioritise tasks which will have the
biggest impactCan anyone help
-
Hi
Thanks for this! Yes speed I have also raised with our development team in France - again I have no control over when they work on this or how. I can only make improvements locally.
Our site is Key.co.uk
I want to get https implemented across the site, but again this relies on our dev team.
For 2 years I've focused on properly optimising product titles/meta & descriptions & this has helped but I've hit a wall.
Our competitors don't seem to be building backlinks, they don't have more content than us & I just cant find a reason for them ranking so well.
-
Thank you for your advice!
Would you optimising product descriptions? I spend my life trying to manage this with content teams & it proves difficult. Most of my time seems to be spent here with little time left for the rest.
Another thing I find hard to tackle is backlinks, obviously it all relies on content & as you said for an ecommerce site this is difficult. Outreach and purchased links aren't allowed, so I'm guessing writing content for our site, seeding it on social & hoping for backlinks is the only way?
-
Hi Becky, I would prioritize like this:
1- Technical: This goes at the top of the list because if Google can't index the site, or there are other technical fixes that need to be done, the other things won't matter.
2- Backlinks: Again, this comes before content because your content won't start to surface until you start to build up the authority of your site.
3- Content: Once you know Google can index your site/there aren't any technical issues, and your site authority is going up with a quality, diverse backlink profile, then I'd say content is the next priority—this is where you can get strategic with KW research, look at what your competitors are ranking for and see how you can do on-page optimization to rank for those same keywords.
Hope that helps!
-
Hi Becky,
In general this will depend a lot on the kind of impact your looking for / companies objectives.
First thing is find your high converting keywords and work on improving ranking for those.
Second find ways for automating work with templates for your onpage optimisation. Though not always best for SEO, unavoidable for Big ecommerce sites.
Build links e.g. by producing quality content relevant for your audience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Shopify good for SEO?
Is Shopify good for SEO? Such as indexing or ranking? Some factors: - URL is too big Some default URL structure cannot change - /product/ , /collections/, /pages/ which makes the whole url so big Need expert's suggestions.
Algorithm Updates | | BBT-Digital1 -
Will Russia's New Data Protection Law Impact SEOs and SMBs Outside of Russia?
We've all seen the news recently that Google will be closing its engineering offices in Russia due to new data protection laws coming into place in January 2015. The same law has also led to Adobe pulling out of Russia earlier in the year. I was wondering how you think this will impact SEOers and small/medium businesses that market _to _Russia, but are based outside of the country? Personal data has been defined in the new legislation as: Personal data means any information directly or indirectly related to any identified or potentially identifiable person. It includes, among other things, first name and family name, date and place of birth, address, information about family status, education, profession, income Source For those businesses which don't process personal data (affiliates etc), will there be any foreseeable impact? On the flipside, are there any benefits here for affiliate businesses inside of Russia? I'm using affiliates as an example to get the ball rolling, but I'm sure there's numerous more. Personally, I'd be interested to hear if you think this may impact corporate websites which don't process personal data, but operate outside of Russia.
Algorithm Updates | | ecommercebc0 -
SEO Audit after Penguin 2.1 what are you guys seeing? this is my thougts
We have looked at around 2000 sites since Penguin 2.1 launched a few weeks back. These include our customers and their own competitors site. We are going through all the data which is obviously going to take some time. Hopefully we will publish a report on our findings as we are happy to share. What I currently see in my early analysis is Roughly 70% of sites tested have 0% exact match Anchor Text for their money keywords. The other 30% have less than 5% exact match Anchor Text. The quality of the links is often still poor to the sites ranking on page 1. The content surrounding the links is only about 10-15% of the time related to the money keywords. The loading time of the sites ranking seems to not matter, we encountered a lot of slow sites. Design and usability of the site was not important. We are not seeing much impact via Social media, a lot of these sites are small business Less than 10% of sites on page 1 had a Google+ account More than 40% of page 1 sites had Facebook profiles. More than 80% of the sites ranking on page 1 had less than 100 links to the landing page that ranked What are your opinions of helping to recover if hit by the above??? Q) If you have too high an anchor text percentage and have been hit or may get hit in the future would you. a) create some more high quality links with more varied anchor text, ie Click here, brand name etc b) not create any more links just remove the links you have to dilute the anchor text c) change the anchor text on links you are able to These figures are a work in progress so data will change just wanting to share our early findings and try to get a good conversation going. What are you guys seeing?
Algorithm Updates | | tempowebdesign0 -
Is My SEO Strategy Doomed?
Hi Mozzers, Second time poster here and still a major rookie with SEO. I run the website http://OrangeOctop.us/, it provides winning tips for video games such as FIFA, NBA 2K, NHL. All of the tips are written by experts and professional gamers. The site has been trying to rank for the term "NHL 14 Tips". To give you some more background info, the actual game, NHL 14, does not come out for another two weeks. I was just being proactive with trying to rank for a term that will be popular in the future. My Wordpress category page, http://orangeoctop.us/nhl14-tips/, ranked as high as #5 for "NHL 14 Tips", but it seems that as it gets closer to the game's release date, I get pushed further down the google rankings. In the most recent Moz crawl, my site just dropped 11 spots. Any recommendations would be appreciated.
Algorithm Updates | | orangeoctop.us0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
What was the biggest challenge you faced as an SEO in 2012?
As an SEO (in-house, freelance, consultant, agency, entrepreneur) what was the biggest challenge you faced in 2012? Please be as specific as you can, and let us all know what you are doing to overcome this challenge in 2013. For me personally I would have to say the biggest challenge I had to deal with was Google+ Local. Obviously Google is putting a lot into G+L, but it has been so messy and at times I have just thrown my arms up in the air. Especially when it comes to multi-state locations and losing reviews.
Algorithm Updates | | clarktbell0 -
What is the best way to organize a catergory for SEO purpsoes?
I work for a organic vitamin and supplement company and we are looking to rank for our categories by making more specific categories. For example we are going to try to add under the category "vitamin d" some smaller more relevant (longer-tail) categories like "spray vitamin d" and "vegan vitamin d" and try to rank instead for these searches and also searches containing words that we already have more authority from Google like "natural" or "organic". I know that putting the product pages a level deeper will only hurt us so I want to avoid that but I'm wondering if anyone has some advice on how to organize categories for longer tail keywords that we actually have a chance to rank for. Any help to figure this out would be greatly appreciated. Here is our page as it is currently, like I said we want to create sub categories that are effective for SEO, but also make searching and navigating the site easier. http://www.mynaturalmarket.com/Vitamin-D.html Thanks, ThatKwameGuy
Algorithm Updates | | ThatKwameGuy1 -
How useful is a mobile version of your site (for SEO sake)?
We're investigating a mobile version of our e-commerce site. Is it worth the investment regarding search engine optimization, or is this something that wouldn't have a big effect?
Algorithm Updates | | 9Studios0