What is the Impact of Content Personalization on SEO?
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Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
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Hi all, I'm currently considering implementing some overlays on a site. They're likely to be time-specific (so running only on certain hours and days), visitors will only see it once and content will also be slightly different based upon the region of the visitor (US, Non-US). They will be marketing-based messages tailored to the visitor based on where they are visiting from, I was thinking about putting the content of the overlay in an <iframe>and blocking it from being crawled/indexed by bots.<br /><br />Would this approach set-off any alarms with Google in terms of cloaking or any other nasty things? To clarify, they'll be as unobtrusive as possible to the visitor.<br /><br />Based on the above approach, bots will see that an iframe is being called, but with more or less no content - would this be a problem too?<br /><br />Another approach i thought about would be to dynamically serve different images based on the region...<br /><br />Lastly, assuming correct and safe implementation from a technical perspective, as a generality, have people seen better results from capturing exit traffic, timed overlays or when people first land?<br />Any advice appreciated!</p></iframe>
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Responsive SEO - Redesign
My team is in the process of redesigning our main website. In order to balance Conversion Rate Optimization and SEO we are considering adding some features to the new site – HOWEVER we are wondering whether or not this will make any significant to our SERP’s. All together I am looking for your opinion – on two distinct areas. NOTE: Our site is built in plain HTML- No CMS. First (HOME PAGE) Content Slider above the fold. Our current site does a good job of utilizing this prime space with a balanced use of H1 and Text. However – it is not optimized for conversions. We feel a slider will kill both birds with one stone. Have you have any experience with this? What are your thoughts? Do SE’s like this? SECOND (NAVIGATION) We are adding a submenu to the site. Besides our Horizontal top menu and additional menu in a Column format is being discussed. We are thinking that the left placement will work better with conversions – however what do search engines like most – left or right navigations? Your input is greatly appreciated. Thanks, Daniel
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What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
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