Setting a total monthly spend limit for the Adwords account
-
Hi,
I manage a number of campaigns and even though I keep an eye on daily budget based on our monthly budget, I freak out thinking we would waste a lot more money accidentally.
Is there a way how I can set a cap for the whole Adwords account so I will not go over, even if I leave daily campaign budgets on crazy amounts?
Thanks.
Regards,
Katarina
-
Hi there,
Thanks a lot for the link! Appreciate.
Katarina
-
Hi Churchill,
Wow! Long read!
Thanks a lot for all this and for taking time to write it.
Katarina
-
Hi Katarina,
All the answers above are good suggestions. However, all that depends on the location and your industry and economic situation.
Here are my few quick tips what I have learned managing both campaigns over the period of 24 months with budget of 500.000£
One, there is a real difference between campaigns with the traffic being sent to the websites and website aka landing pages with no navigation with one form only something like Unbounce pages. Campaigns with CRO orientated landing pages ( no navigation) like Unbouce were converting much more compared to the campaigns with the traffic being sent to the regular website ( users were able to explore the whole website). What I have learned from that is that you can have on both campaigns a cap on how much you could spend but the same daily amount (daily cap) performed completely different. Campaign with traffic to the general website with navigation needed a minimum daily threshold after ( minimum amount required to be passed) which I have started seeing conversions - so having them limited by daily budget was a real threat to the conversions.
That being said we removed the daily cap for another reason.
We have seen the days ie. Wednesdays where you could spend twice as much on average and have just about some conversions. Comparing that with weekends = two days you could spend the same amount but no conversion at all. That means no days equal the same amount of daily cap as some of them may have traffic spikes.
This is why I am against having a daily cap as long as you really know your particular market. For us having such a bid data turned out to be a real advantage and we were able (based on data) find specific patterns such as conversion by an hour and days.
Taking this further we were bidding on the expensive keywords 15£ per click for the last 12 months having them in an exact match only. We were then able to figure out on average how much we really have to spend - how many clicks to have a conversion which turned out to be 10- 7 clicks.
And yes for your information we have had a daily cap which on average was burned out around 4 pm (unfortunately for enough long time) only to find out that later that our best conversion time was 6-9 pm. I have learned this leaving the daily cap off.
Again that being said we were able to find out all of these insights only by not limiting the daily cap. Some days had 3 times more total impressions and therefore more demand, and therefore more budget was required. Having that in mind I advise you to keep track of daily impressions weekly and monthly and rather than by clicks - measure your impact by a number of conversions per number of impressions in a given day week and month.
Last but not least I haven't detected much of click fraud, but I have installed click guardian on our Unbounce Landing pages. That allowed us to set 2 clicks only from the same IP per day. You can also compare all the conversions coming from specific IP and compare all of them with Click Guardian data.
I can agree with advice being given on the internet by only in case if they are extremely obvious. I have met people from PPC agencies running campaigns with no Click fraud protection, and that is no brainer so, in this case, such advice of having Click Fraud solution is obviously valid at any point of your campaign because if not you can end up having one user clicking 5 times within one day costing you in our case 15£ x 5 =75£ So if your daily cap is 75£ per day what you learning from data is completely nothing.
Hope that helps a little bit
-
Hi Katarina,
Here is step by step guide @ https://support.google.com/adwords/answer/2497710?hl=en
In above link search "Controlling budgets and cost" and click on it and follow the steps.
Hope it helps.
Thanks
-
Thanks Kevin!
-
Thanks James. I have a daily budget and I'm very careful about it, but I freak out sometimes. Just thinking it would just go mad so I wanted to have something above the daily budget if possible.
Thanks.
Katarina
-
Hi,
Do you know where I can set up the auto email to be triggered by the max spend?
Thanks.
Katarina
-
Hi Katarina,
You could setup an automated rule to send you an email when the account reaches a certain amount spend in each month. but that would leave you to pause the campaigns manually. Or you could implement a script to automatically pause the campaigns when a specific amount spend in the account is reached and to restart at the beginning of the month. PPC Hero has more information on this here http://www.ppchero.com/advanced-adwords-budget-script/
Hope this helps
-
No, you need to cap daily budget. If you haven't done so, I would suggest implementing an attribution framework to see what traffic is converting and what is not. So, you can eliminate the waste and allocate more to the campaigns driving the conversions. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adword San Francisco Reach number
Hello, I have noticed in Adwords, when I select San Francisco or San Francisco county as a location for the campaign, it shows the reach as 7,220,000 Now I know that reach may be different from census data and depends largely on number of google signed-in users. But this number is waaay of. According to census there are only about 850,000 people in SF county, lets add as much that commute to SF for work, then we still have only 1,700,000 - not even close to 7,220,000 google is reporting. Also note that for the rest of the Bay Area counties the Adwords reach numbers match very closely census data. Any ideas?
Paid Search Marketing | | SirMax0 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
Adwords campaign and adgroup ideas
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that. So far when it comes to structure I have come up with this setup Campaigns Henderson adgroups Preschool Top Keywords preschool Example Keywords preschools in henderson, nv preschools in henderson nevada preschool henderson nv preschool henderson nevada top rated Example Keywords top rated preschools in henderson nv top rates preschools in henderson nevada best Example Keywords best preschool in henderson nv best preschool in henderson nevada Elementary Top Keywords private school Example Keywords Elementary private schools in henderson nv Elementary private schools in henderson nevada Elementary private school in henderson nv Elementary private school in henderson nevada top rated Example Keywords top rated elementary private school in henderson nv top rated elementary private school in henderson nevada best Example Keywords best elementary private school in henderson nv High School Top Keywords private school top rated best Las Vegas adgroups Preschool Elementary High School I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type. Then each adgroup will get a relevant ad pertaining to those keywords. Am I going overbaord? or is this a good start?
Paid Search Marketing | | cbielich0 -
PPC/Adwords in China
I am trying to understand the challenges of running PPC in China. If anyone has any experience with adwords/Baidu/Alibaba I would really appreciate them sharing. I was having a hard time locating the specific polices in Adwords help. Any help is much appreciated. Thanks!
Paid Search Marketing | | JerrodDavid0 -
Adwords Keyword Research - Impressions, CTR
Hello, In my Adwords Keyword Research (spending $300 to find out any keywords I'm missing using mostly exact match keywords) am I looking for impressions or Click Through Rate, or both? Please explain.
Paid Search Marketing | | BobGW0 -
Google Adwords Book
Does anyone have a suggestion on a very recent Google Adwords book?
Paid Search Marketing | | phogan0 -
AdWords question on text ads
Hey all, I have a certain format I want to follow on my text ads across several ad groups. I deleted all the past ads and only three ad groups remain with ads that follow this format. When I hit add new ad group, the ad come pre-populated with the text of a now deleted ad and I cannot for the life of me change it. I would love for one of my active ads to come up as I only have to change one name and one number in each ad. How do I control what that default ad is? How can I make it stop being an ad I have deleted. Please help!
Paid Search Marketing | | DanDeceuster0 -
Your Google AdWords account has been permanently suspended for repeated violation of AdWords or Landing Page and Site policies in this or a related account.
My client nor I received any warning. We even had a google adwords team optimize the account and my rep does not yet know the reason for the ban. Not sure if its related but their google organic rankings dropped significantly at the same time. https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164786 Any advice here? Do these Questions get indexed by google? I will ask my client if I can disclose the domain. Is there any way around a permanent ban? They were spending 50K per month. Is this enough to have any clout?
Paid Search Marketing | | webbroi0