If I 301 re-direct a piece of content (A) to another piece of content (B) and B is unrelated in subject matter to A, will the referring search keywords to content piece A hold for content piece B?
-
For example, I have a piece of content about furniture and it ranks in top 5 in the SERPs for the phrase "furniture". If I were to 301 redirect that piece of furniture content to a piece of content about trucks, would the referring keyword "furniture" continue to rank over time for the trucks content?
My instincts tell me that in the short term the content piece about trucks would receive traffic for the term "furniture", but over the long term, the trucks content would lose rankings for the term "furniture" since the piece has to do with trucks and not furniture.
Any thoughts?
-
Thanks Andy, much appreciated.
-
You're assumption is correct Patrick, Once Google identifies the content on page B as being unrelated to A, it will lose relevance for the initial keywords. The A page SERP's will diminish as soon as Google updates their Index.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why HTML entities gets crawled as content keywords in Google search console?
My Google search console shows HTML parameters such as div, class, img, src, gif, align as content keywords, but why google crawls HTML parameters as keywords? because of this, I would be losing traffic for my on-page content keywords. Please let me know how to solve this. Thanks, Jenifer
Technical SEO | | Jenifer300 -
301 Redirect
Hello Moz Community, I have a question regarding 301 redirecting a new domain that contains keywords relevant to my website. However, I do NOT want to change my current domain. My main question is, by just redirecting this new domain to my current website, will those keywords in the new domain help with ranking in anyway? Thanks in advance for any help!
Technical SEO | | WyzeOwl0 -
301 with nofollow ?
Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.
Technical SEO | | orion680 -
Shutting down a site, where do I 301 it?
I'm working with a few international sites that we are going to collapse into one main site. Our current plan is to 301 the 4 other sites into our main site home page. Is this ok? Is there a better way to do this? Thanks
Technical SEO | | MarloSchneider0 -
Moving content from CMS pages to a blog - 301 or rel canonical?
Our site has some useful information buried in out-of-the-way CMS pages, and I feel like this content is more suited to our blog. What's my best method here? 1. Move the content to a blog post, delete the original page, and 301. 2. Move the content to a blog post, leave the original page up, and rel canonical. 3. Rewrite the content so it's not a duplicate, keep original page up, and post rewritten content on the blog. 4. Something else. Some of this content has inbound links and some does not. Quite a bit of it gets long-tail traffic already. It just looks kludgy because it's on pages that really aren't designed for articles. It would look much nicer and be much more readable/shareable/linkable on the blog.
Technical SEO | | CMC-SD0 -
301 and joomla
I was looking at the subpages of my website www.mywebsite.com/my-sub/page.html and i noticed that when I type mywebsite.com/my-sub/page.html ( without the www.) in front it I get re-directed to the homepage. Is that a known issue of joomla and does it mean that google cache both version of my site causing site wide duplicate content ? Thank you,
Technical SEO | | seoanalytics0 -
Prestashop, language and 301
Hello, A question about Prestashop: I noticed that there are some Prestashop websites, with only one language, that work with a redirection from the main domain (for exemple, www.domain-name.com) with a 301 redirection to the main language url (for example, www.domain-name.com/fr ) Here is an example: http://prestaplayers.com/fr/ Assuming that French is the only language on that website, and knowing that links are generally made to www.domain-name.com (and not to www.domain-name.com/fr) I assume that some netlinking juice is lost for no reason, due to the 301 redirect ? In this case, and if the website exists for some years, what should be done ? Change all the urls because of that problem ? Or maybe change the stronger links to make them point to the real address (www.domain-name.com/fr) ? Thank you in advance for yout help dans suggestions !
Technical SEO | | Spleen0 -
Duplicate Content
We have a main sales page and then we have a country specific sales page for about 250 countries. The country specific pages are identical to the main sales page, with the small addition of a country flag and the country name in the h1. I have added a rel canonical tag to all country pages to send the link juice and authority to the main page, because they would be all competing for rankings. I was wondering if having the 250+ indexed pages of duplicate content will effect the ranking of the main page even though they have rel canonical tag. We get some traffic to country pages, but not as much as the main page, but im worried that if we remove those pages and redirect all to main page that we will loose 250 plus indexed pages where we can get traffic through for odd country specific terms. eg searching for uk mobile phone brings up the country specific page instead of main sales page even though the uk sales pages is not optimized for uk terms other than having a flag and the country name in the h1. Any advice?
Technical SEO | | -Al-0