Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?
-
My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive.
We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook.
Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn.
In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful.
Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental.
Looking forward to feedback, thanks everyone!!!
Alan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do You Like Live Chat Pop-Ups... Please comment!
My client sells 4-wheelers, motorcycles, UTV's, Boats, Jet Skis, etc. They have a live chat box that pops up on average 1.66 times per session and is automatic (does not require the user to click any button) Based on our analytics I am recommending we disable this feature but I want to hear from other professional data-driven marketers. I'm just looking for professional opinions on this strategy. Here are your options: Love Live Chat Pop Ups Hate Live Chat Pop Ups Don't Care/Undecided Let the Data Decide Thank you in advance! mCjeiouqH1
Conversion Rate Optimization | | jws81180 -
Use "Brand Name" or things like "Free Shipping" in Ecommerce Product Title Tags?
Given the current industry best practices and changes to Google algorithms, should I be using "Product name...Brand Name" or something like "Product Name...Free Shipping (or similar)" in my ecommerce title tags? Thanks!
Conversion Rate Optimization | | jeffbstratton0 -
Buy Facebook Likes for visitor trust?
I was curious if anyone ever considered buying Facebook likes to increase visitor trust. Our homepage has only 75 likes even though we are a leader within our industry. A smaller competitor has over 1,000. If all else is equal, I question whether this helps to influence trust amongst visitors and whether there is any value in doing some Fiverr deals to buy FB likes. My concern would be to be in Google's bad graces by them thinking we are doing this strictly for ranking. However, now that Google has declared that social signals are not a ranking factor, I feel this is less black hat and maybe something that Google won't care about. Thoughts?
Conversion Rate Optimization | | TheDude0 -
Good examples of video marketing by service businesses?
Do you know of any service businesses (ie not software or SaaS) that uses video marketing effectively?
Conversion Rate Optimization | | JacobFunnell
Especially any company offering more than one service. Just for example, a training company of any kind. Literally anything that comes to mind will help me so, so much. My Google-fu is failing me on this one.0 -
What's the most effective web marketing tactic you've seen or used that very few people know about?
I wanted to start a thread to share some of the really cool marketing tactics I've seen on the web that I think few folks are using, AND ask the community here what you've seen, too! Some of my favorite undiscovered or less-used tactics include: Making smart use of bios for conferences, events, interviews, etc. where folks ask you or your team members for a "bio" and you get to control the links, link targets, and anchor text. This is super powerful in my experience, so long as you have a moderately strong profile or regular participation in this type of stuff. Price anchoring on conversion pages, e.g. http://www.trackur.com/options - note how they start with the highest price to help "anchor" the audience to bigger numbers. A great principle of psychology in action. Using re-marketing to draw people to content rather than just purchase/conversion pages. The effectiveness of these is, I've heard, dramatically higher than the usual re-marketing campaigns that take you to a squeeze or purchase page. I can't share the example I'm thinking of, unfortunately, but I'd urge you to try it! Get more social shares and clicks by SHARING MORE THAN ONCE! A lot of folks feel like they are burdening their audience on Twitter/Facebook/G+ or frustrating them if they post multiple times, when in fact, very, very few of your followers are online at any given time. I've tested this myself and I get almost no negative feedback but can triple or more the number of shares/+1s/likes/visits/etc I get just by sharing 2-3X! The key is not to be too repetitive or annoying, and to acknowledge past shares (at least for me). e.g. I'll say "my blog post from last night on XYZ" and get a ton more clicks. What are your favorites? Please share!
Conversion Rate Optimization | | randfish16 -
Tips on marketing actual "Products" rather than "SEO Advice"?
First of all I just want to say that I love SEOMoz, it's by far the best no-BS resource for SEO and online marketing information in general on the entire Internet, and well worth the money. HOWEVER, one beef I am starting to have with it recently is... Most of the content being generated is becoming about "how to market to marketers" or "selling SEO" rather than actual advice or focus selling general products or services. By this I mean that all the new trends towards pumping out content based on research, making fancy infographics etc. etc. are all well and good for those who are trying to market their marketing or SEO talents in general but not THAT applicable to traditional online storefronts. I work for a fairly large company that sells tickets for theme parks/attractions/tours etc. and SEOMoz was a huge help initially for a recent site redesign, but now every time I log on to check for fresh content it's seemingly a repeat similar advice on how to get links or traffic for an SEO business. I don't mean this to come off as a whine because as I said SEOMoz is wonderful, but I've conducted endless site searches for (recent) information on traditional online marketing etc. and the ratio just seems to be...off. Anyone else feeling this way?
Conversion Rate Optimization | | ExperienceOz0 -
Image hosting, afraid it will be viewed as doorway
I take lots of picture of product on my fancy new (well, used) dslr camera. My ecommerce platform charges by the amount of data transfer, so I want to host the full-size images on another site. So if Example.com is my e-commerce site full of 400px-wide images, I'm thinking of using Example.net as a sister site to store the 2400px by 3200px pictures, avoiding giant overage charges from volusion. Is there any likelihood of Google viewing this as a doorway or mirror or anything bad? Thanks for your thoughts and time.
Conversion Rate Optimization | | jotham20