Help with Case study for an interview
-
I recently appeared for an interview and have been asked to work on 2 case study related to Paid Advertising. I have created the strategy document for Organic and Email Marketing, I need help with paid advertising.
CASE STUDY 1
The Challenge Client is a newbie (Sam’s Pizza) in online pizza delivery (veg & non-veg) services in the country. Online pizza delivery is a competitive marketplace, so the client needs to expand its marketing efforts to be among the top. The client decides to try Google AdWords to expand business.
Challenge is to gain qualified traffic and to convert visitors to sales. Also, the Client is looking to make their business more efficient by using the Internet to allow customers to order food. Client needs to present its service only to certain cities (Delhi, Mumbai, Bangalore, Chennai), as he isn’t providing delivery service in the whole country.
The pizzas are priced competitively at 10% (avg) lower than the top players. The client chooses to allot a test budget of Rs 2,00,000 (3000$ approx) for the initial phase.
You own the campaign, How would you take this forward?
-
Case Study 2
Here are the basics about the client:
- Courageous Journeys Counseling is a mental health counselor (also known as a therapist) in Delhi, India.
- Main areas of counseling are related to family, couples, depression, anxiety and animal therapy.
- Brand new business (no brand recognition)
- Priced toward the low end of the market (Each counseling session price varies depending on the complexity. Starting at Rs 800 per hour)
- The client has decided to try Google AdWords to expand the business and has allocated Rs 100000 (1500$ approx) for the initial round of this campaign.
THE QUESTIONS:
- The client has no website yet, what do you suggest?
- What keywords will you use?
- How would the bidding look like?
- What types of search Ad do you suggest?
- How would you target?
- Any more suggestions?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for an SEO expert.
We have been struggling with SEO for a while now. We are looking for an expert who can help us on the journey? Any leads?
Jobs and Opportunities | | Matthew.wainaina1 -
Tips for interview with large electronics company / focus on brand magazine?
Hi all, I have a second round of an interview on Tuesday for a large / internationally well known electronics & household appliances company. They are producing an online brand magazine (target group: millennials) with tips on how to use their products, among other things (e.g., how tech makes life easier). I'm not new to writing / content/copy writing, but new to SEO in the grand scheme of things - I have experience in writing blog posts, social media posts, and articles with an SEO focus, and I'm taking a course currently. But the scale on which this would be SEO focused writing is something I don't have direct experience in. The person I interviewed with is the person I'd be working with, and we got along very well - the second interview is with them and their higher up, who I need to convince. However, they did originally want someone SEO focused, so the interviewer asked me to prepare to talk about a variety of things to see my knowledge / what I could research. They include the brand magazine, using SEO with their brand / brand-focused SEO, how the brand can support their magazine, and keeping the SEO organic so the traffic goes there naturally - there isn't a plan to market the magazine on social media. Do you have any tips or resources for this so I can read / watch / learn and speak intelligently on this topic? I have a trial of Moz's pro search bar - anything there that could give me advice on tips to give them? Thanks in advance!
Jobs and Opportunities | | bernrc0 -
Are you looking for an SEO job? National Pen (Pens.com) is hiring!
Hi all, We have an opening for a Senior SEO Associate. Would love to hire someone in the Moz Community. Here are the details: Sr SEO Associate https://g.co/kgs/Ucwzp7 Cheers, Dana
Jobs and Opportunities | | danatanseo0 -
Taking advantage of a radio interview
Hi, My colleague is doing a series of radio interviews with the BBC (to be played everyday for a week and can be downloaded for a Month from the BBC website) about our business and our trade in general, but with it being the BBC we can't have any links, tweets, FB, etc links. However I don't want to miss an opportunity to try and generate some 'juice'. We can have a link to the download but anyone else have any suggestions? It is local but it is the BBC. Thanks in advance, Paul.
Jobs and Opportunities | | archdecor0 -
Are you interested in a interview via Video Skype?
I love interviewing folks with lots of experience in SEO and online marketing then sharing it. Would any of you be open to doing an interview via video Skype with me about the Business of Inbound Marketing? Examples of recent interviews can be viewed here: Why does a technical background help SEO - with Joel Gross - Coalition Technologies: http://youtu.be/m1IT6FTB8KY
Jobs and Opportunities | | AaronDavis
How to do SEO for small businesses - with Scott Hendison - Search Commander : http://youtu.be/X9UIK-iG-R8
What comes after the SEO basics - with Danny Dover - SEOmoz - http://youtu.be/hOXA_gCnlbM I prefer to conduct interviews between 2-5pm PST.Please reach out if you or someone you know might be keen to chat a bit.Aaronaaron@businessframe.com310-663-2865hOXA_gCnlbM0 -
Pointers for an Interview with a Large (3000+ employee) Company?
Hi All, I'm interviewing with the director of SEO of a large enterprise company tomorrow afternoon and would love some pointers. It's a relatively large company with about 3,000+ employees. There are currently 2 people doing SEO exclusively in the company and they are looking to expand the team significantly. As I understand it, my role will be to help out with link building initiatives. I currently work freelance as a content marketer for startups. While I do some onsite optimization and some keyword research, I consider building domain authority by creating quality content that gets links to be my main focus. But link building for a large enterprise may be a little less hands-on than I'm used to. I imagine I'll be working with different departments, namely these ones: Biz Dev Team PR Team SEM Team I imagine there will be some questions about how I would work with these departments to help build links. Any suggestions for working with these other teams? What other questions should I be prepared for? Oh, and here's my resume for those interested...I imagine there will be some questions about my background too: http://bit.ly/KenjisResume Thanks, Kenji
Jobs and Opportunities | | KenjiCrosland0 -
Keyword Research: How do I conduct my first client interview?
I have a fairly good understanding of my client's project and his business. I am now about to begin keyword research for the first time. My questions are - What kind of expectations should I set for giving him results 3 months down the line? - What kind of Questions should I ask? - He has given me a list of keywords he wants to target. But these are very difficult to compete for. How do I convince him that he will still get traffic for his pages? Would love to hear about how professionals in this community go about taking on this challenge.
Jobs and Opportunities | | amit20760 -
Are you a Freelancer? I am looking for an SEOmoz expert who knows the best practices of the tool and can help bring some Fs up to As
Looking for someone to help with on page SEO using SEOmoz as the tool the get the site up to speed and Panda compliant. Please pm if you are interested in picking up a 2 week + gig.
Jobs and Opportunities | | EmeryLedger0