Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Can Google index the text content in a PDF?

Technical SEO

818

LindsayDayton Subscriber last edited by

I really really thought the answer was always no. There's plenty of other things you can do to improve search visibility for a PDF, but I thought the nature of the file type made the content itself not-parsable by search engine crawlers...

But now, my client's competitor is ranking for my client's brand name with a PDF that contains comparison content.

Thing is, my client's brand isn't in the title, the alt-text, the url... it's only in the actual text of the PDF.

Did I miss a major update? Did I always have this wrong?
1 Reply Last reply
Reply Quote 0
Cesare.Marchetti last edited by

Yes they can crawl and index also the contents of PDF's and they are doing that extensively. Its nothing new actually. As long as the contents of the PDF is not only images but also text they will be able to scan the actual text.

Interesting article with tips to make your PDF's SEO-friendly: https://www.searchenginejournal.com/pdf-seo-best-practices/59975/

Cheers,

Cesare
1 Reply Last reply
Reply Quote 1

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Can I still monitor noindex, nofollow pages with Google Analytics?

I have a private/login site where all pages are noindex, nofollow. Can I still monitor external site links with Google Analytics?
Technical SEO | | jasmine.silver

0
Can you help me figure out why my website is in conflict with guidelines of Google ?

Hi, Since few weeks now we received this message saying that our website is in conflict with the guidelines of Google's Webmaster. Here is the website for which we received the message from Google: http://www.gocustomized.es/. This url redirect to https://www.gocustomized.es/ I thought after reading your some messages from the forum that the problem was our website reviews which appear on all pages of the site. And I know that the review of the websites shouldn't be considered like the review of the product. But we remove the reviews and our request is still declined. Thanks in advance for your help.
Technical SEO | | steph_ba

0
How to remove the specific link from Google Listed Index?

I am working on SEO for an e-commerce client. When I search for brand name in the Google it displays the top link with tabular index of categories. Whereas I want to remove the category called Coffee from the tabular index because it redirecting to the Home page which is not relevant. For your ref. attached is the screenshot. pXjdaCH.png
Technical SEO | | mountain.penguine

0
How can I tell Google not to index a portion of a webpage?

I'm working with an ecommerce site that has many product descriptions for various brands that are important to have but are all straight duplicates. I'm looking for some type of tag tht can be implemented to prevent Google from seeing these as duplicates while still allowing the page to rank in the index. I thought I had found it with Googleoff, googleon tag but it appears that this is only used with the google appliance hardware.
Technical SEO | | bradwayland

0
Why Google ranks a page with Meta Robots: NO INDEX, NO FOLLOW?

Hi guys, I was playing with the new OSE when I found out a weird thing: if you Google "performing arts school london" you will see w w w . mountview . org. uk at the 3rd position. The point is that page has "Meta Robots: NO INDEX, NO FOLLOW", why Google indexed it? Here you can see the robots.txt allows Google to index the URL but not the content, in article they also say the meta robots tag will properly avoid Google from indexing the URL either. Apparently, in my case that page is the only one has the tag "NO INDEX, NO FOLLOW", but it's the home page. so I said to myself: OK, perhaps they have just changed that tag therefore Google needs time to re-crawl that page and de-index following the no index tag. How long do you think it will take to don't see that page indexed? Do you think it will effect the whole website, as I suppose if you have that tag on your home page (the root domain) you will lose a lot of links' juice - it's totally unnatural a backlinks profile without links to a root domain? Cheers, Pierpaolo
Technical SEO | | madcow78

0
Google rankings strange behaviour - our site can only be found when searching repeatedly

Hello, We are experiencing something very odd at the moment I hope somebody could shed some light on this. The rankings of our site dropped from page 2 to page 15 approx. 9 months ago. At first we thought we had been penalised and filed a consideration request. Google got back to us saying that there was no manual actions applied to our site. We have been working very hard to try to get the ranking up again and it seems to be improving. Now, according to several serps monitoring services, we are on page 2/3 again for the term "holiday lettings". However, the really strange thing is that when we search for this term on Google UK, our site is nowhere to be found. If you then right away hit the search button again searching for the same term, then voila! our website is on www.alphaholidaylettings.com page 2 / 3! We tried this on many different computers at different locations (private and public computers), making sure we have logged out from Google Accounts (so that customised search results are not returned). We even tried the computers at various retail outlets including different Apple stores. The results are the same. Essentially, we are never found when someone search for us for the first time, our site only shows up if you search for the same term for the second or third time. We just could not understand why this is happening. Somebody told me it could be due to "Google dance" when indices on different servers are being updated, but this has now been going on for nearly 3 months. Has anyone experienced similar situations or have any advice? Many thanks!
Technical SEO | | forgottenlife

0
Duplicate pages in Google index despite canonical tag and URL Parameter in GWMT

Good morning Moz... This is a weird one. It seems to be a "bug" with Google, honest... We migrated our site www.three-clearance.co.uk to a Drupal platform over the new year. The old site used URL-based tracking for heat map purposes, so for instance www.three-clearance.co.uk/apple-phones.html ..could be reached via www.three-clearance.co.uk/apple-phones.html?ref=menu or www.three-clearance.co.uk/apple-phones.html?ref=sidebar and so on. GWMT was told of the ref parameter and the canonical meta tag used to indicate our preference. As expected we encountered no duplicate content issues and everything was good. This is the chain of events: Site migrated to new platform following best practice, as far as I can attest to. Only known issue was that the verification for both google analytics (meta tag) and GWMT (HTML file) didn't transfer as expected so between relaunch on the 22nd Dec and the fix on 2nd Jan we have no GA data, and presumably there was a period where GWMT became unverified. URL structure and URIs were maintained 100% (which may be a problem, now) Yesterday I discovered 200-ish 'duplicate meta titles' and 'duplicate meta descriptions' in GWMT. Uh oh, thought I. Expand the report out and the duplicates are in fact ?ref= versions of the same root URL. Double uh oh, thought I. Run, not walk, to google and do some Fu: http://is.gd/yJ3U24 (9 versions of the same page, in the index, the only variation being the ?ref= URI) Checked BING and it has indexed each root URL once, as it should. Situation now: Site no longer uses ?ref= parameter, although of course there still exists some external backlinks that use it. This was intentional and happened when we migrated. I 'reset' the URL parameter in GWMT yesterday, given that there's no "delete" option. The "URLs monitored" count went from 900 to 0, but today is at over 1,000 (another wtf moment) I also resubmitted the XML sitemap and fetched 5 'hub' pages as Google, including the homepage and HTML site-map page. The ?ref= URls in the index have the disadvantage of actually working, given that we transferred the URL structure and of course the webserver just ignores the nonsense arguments and serves the page. So I assume Google assumes the pages still exist, and won't drop them from the index but will instead apply a dupe content penalty. Or maybe call us a spam farm. Who knows. Options that occurred to me (other than maybe making our canonical tags bold or locating a Google bug submission form 😄 ) include A) robots.txt-ing .?ref=. but to me this says "you can't see these pages", not "these pages don't exist", so isn't correct B) Hand-removing the URLs from the index through a page removal request per indexed URL C) Apply 301 to each indexed URL (hello BING dirty sitemap penalty) D) Post on SEOMoz because I genuinely can't understand this. Even if the gap in verification caused GWMT to forget that we had set ?ref= as a URL parameter, the parameter was no longer in use because the verification only went missing when we relaunched the site without this tracking. Google is seemingly 100% ignoring our canonical tags as well as the GWMT URL setting - I have no idea why and can't think of the best way to correct the situation. Do you? 🙂 Edited To Add: As of this morning the "edit/reset" buttons have disappeared from GWMT URL Parameters page, along with the option to add a new one. There's no messages explaining why and of course the Google help page doesn't mention disappearing buttons (it doesn't even explain what 'reset' does, or why there's no 'remove' option).
Technical SEO | | Tinhat

0
Whats influencing Googles Predictive text feature?

Good morning from 7 degrees C mostly cloudy wetherby UK 😉 Here is todays musing... When you enter a term in Google it predicts what your trying to enter but I wonder what is influencing the order of the phrases. For example when you enter cms website the terms it autofills are not alpahabetical eg: cms website
cms website templates
cms website design below link illustrates this:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/google-auto-fillcopy.jpg So my question is please: "Is this a volume thing in that Geoogle works out whats in demand via ppc ads and then ranks them acccordingly"? Any insights welcome 🙂
Technical SEO | | Nightwing

0