Like my Facebook Page or my Facebook URL?
-
Like many other companies or company has a site and a Facebook page. With the Facebook like button your can either specify a url or a Facebook Page. So I don't know what would be better to get more 'likes' or if I need both?
My thoughts:
-
More people liking the Facebook Page then we can post updated to more people that will show on their wall.
-
More url likes, I think this might have (or will have) effect on search engine rankings. The more people that like your url the higher it could be in rankings.
-
I don't really want both as most people won't go through the trouble to 'like' both plus it is confusing.
Please let me know your thoughts or strategy.
-
-
To clarify, I agree with Joe's response as well.
On your home page, like your facebook page. On the remaining pages of your site, tie the like function to the page.
Some sites break their like buttons down further. You can have a product page which shows multiple products where you place a Like button next to each product. Another example would be this Q&A section. You can place a Like button next to each reply and Like them individually. The system offers a lot of flexibility and some experimentation is suggested to determine what works best for your site.
-
Perfect, just needed some re-assurance. Thanks Ryan & Joe!
-
I agree with Ryan that a Like Button on your homepage is best utilized by that user "liking" your FB page, as this is likely a vote on their part for your brand.
However, I think for deeper pages, like a product page or a blog post, it makes more sense to have the like linked to that specific URL, since that is what the user most likely is "Liking". And this should help that page rank better. There are others who would disagree with this advice, though. I believe Ian Lurie from Portent has the Like button on his blog posts pointing to his FB page to gather a stronger following there.
-
For the home page, I strongly prefer users to like my Facebook page. Pressing the Like button for your Facebook page establishes a communication channel between you and your users. You can make an announcement on your Facebook page and it will appear on the wall of all the users who liked your page. If a user likes your home page, then one page of your site has been liked so when the user's friends visit your page they will see it, which is no where near as strong in my experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Videos perform poorly on facebook...why?
I have a facebook page with 42,000 Real fans. Images, screenshots, links, questions, etc all perform well. But videos get 0 interaction. If I get 5 likes that is saying something. Why would facebook not send out my videos to people? Is there a way to increase them? It is very frustrating to post our youtube videos to get no response. My fans are most 13-30 yr old gamers, so videos should be right up their alley.
Social Media | | Atomicx0 -
Facebook Share from personal wall to fan page
Is it possible to share a post from someone's personal FB wall to a company fan page if they have the permissions set to allow this? I often get a message that a share was denied and I'm not sure if shares from personal to business fan pages are always denied or if this is controlled by the person's privacy settings.
Social Media | | ChristopherGlaeser0 -
How to define image to display on a facebook link?
Currently I am in the process of relaunching http://www.grassrootsseo.co.uk - however a friend pointed out to me that no image displays when I'm on facebook and link to my site. Anyone know how to define which image you want Facebook to show when you link to a certain page? Many thanks...
Social Media | | GrassRootsSEO0 -
Facebook Like on URLs
I have a doubt regarding the facebook LIKES for URLs Case 1: By using a Facebook Like Button (for URL) on my page(s). Here people are coming to my page and giving like directly on my page. Case 2: Here i'm not using any Facebook Like plugins on page, But my page got shared on facebook pages and profiles. And people are giving likes on facebook.com for my shared links. Is this two count as different methods? Explain me please.
Social Media | | riyas_heych0 -
Facebook like box error
Hello, Using the following code to display a facebook like box http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142" data-width="198" data-height="320" data-show-faces="true" data-stream="false" data-header="true"> Getting "log in to see this content" when we're not logged in. Our Age setting is set to 13+ example image attached Thanksfacebook-error.gif
Social Media | | BobGW0 -
Disqus Vs. Wordpress Vs Facebook VS Comment Plug Ins
I'd like to see if the community could offer some feedback on how to 'step up' the comments on our blog. I've been looking over various options, and of course you can find as many pros as you can cons for each of these. In addition to our website, we have a very active, and engaged Facebook page, so my first thought is to install Facebook comments on our blog. However I believe you loose the SEO benefit form the comments (I'm not sure how much SEO benefit you get form the comments anyways if the post content is optimized), people can't comment unless they have, and want to use, their Facebook account (although I've seen some work arounds that allow people to use either or), people don't get notified when there is a reply to their comment, I don't 'own' any of the comments, Facebook does...so if I ever decide to change comment systems, I loose all the comments, and I loose the ability to send a 'welcome email' to first time commenters (which has been very effective for newsletter sign ups.) Facebook sends a large number of traffic to my site, and since there are so many people on our Facebook page, I feel this may be a good option. One other concern I have by allowing people to use either Facebook comments or Wordpress comments is the use of my top commenter plug in. This plug in has been very useful in increasing our blog comment engagement. We are even going to be rewarding our top commenter each month. I'm assuming if you use Facebook comments by itself, or the combo Facebook / wordpress solution I've found online, I wouldn't be able to use a top commenter plugin, since this is pulling the data from Wordpress, correct? One thing I don't understand is I've seen a plug in (I think it's Facebook simple connect) that allows comments to 'sync' between those comments that appear on the blog, and those that appear on wordpress. I'm not sure how this works. Does Facebook recognize a certain url being posted on the Facebook page, and associates that with the same url on the blog, and simply syncs the two? In other words can people comment on the blog (via Facebook comment) and comment on the Facebook page, and simply continue to conversation from either location? This would be a pretty neat feature, but I'm not sure if that's how it works. Also, if I use Facebook comments solely, does anyone know what happens to all of the previous comments left on the blog? Do they all go away? In other words, does it make it seem like I have zero comments on any posts? This wouldn't be good. I know a lot of people use and like the Disqus comment system, but I've read lots of horror stories about loosing comments, blogs being slowed down tremendously, etc. I like how disquis allows you to 'like' someones post. I feel like this would help increase community engagement, but not sure how much. (We already get a fair number of comments as it, I'm just trying to make the experience better.) I'd like for people to be able to post pictures / images in the comments, and I think disqus allows for there (though there may be plug ins that allow this on the native wordpress comments.) Finally I'm wondering if there are some good comment plug ins that would allow me to stay using wordpress native comments, but step up the comments. For instance, using pictures in comments, being abel to rank comments (sort of like the thumbs up / down here on SEOmoz) and any other cool plug ins that help promote engagement. I hope you guys can offer some insight as to the best direction to go with the comments. Thanks in advance!
Social Media | | NoahsDad0 -
Google plus, Twitter and Facebook link - does it help?
Hello, I was wondering, does it help if I publish a link to a new page on my website on my Facebook-, Google + and Twitter-Account - even if noone reposts it? Thanks Polyniki
Social Media | | polyniki0 -
What can be done to optimise a Facebook fan page for search?
I was wondering if there are any tips to help a FB page rank well for a given search term? Any help welcome! Adam
Social Media | | adamlewis100