Search visibility degrading gradually
-
We have several web pages with the same structure released in several countries. Each website contains information about spam callers in the country the website has been released for.
Now I have the problem that I see a slow degradation of search traffic in the US. The UK website on the other hand is doing quite well, actually improving.
According to MOZ our mobile search visibility dropped significantly in the last week and I am at the moment not able to pin this down. Can anyone please give me a hint at what data best to analyze to find the source of this problem? TIA
Best
Thomas -
Thanks to Donald's post, we could improve the value we get out of moz.com. As our keywords are phone numbers and the "best" numbers are changing a lot, we are now updating our keywords on a weekly basis. This gives us a much more relevant visibility value.
-
Yes that is correct
-
Donald,
Thanks for your reply. When it comes to keywords we are a kind of strange animal. Our keywords are phone numbers. As I said we are a directory of spam numbers. Users who search for us find us generally by phone number. So if I understand you right, search visibility looks at the keywords I gave to MOZ and determines the visibility by these keywords, right?
-
If you add keywords to your profile that do not rank this will bring down search visibility. Search visibility is only a percentage of where your tracked keywords rank.
If you remove all keywords and leave only one with a page 1 rank at position 1 you will have 100% search visibility. If you add four more keywords that don't rank at all you will have a 20% search visibility.
If these keywords fluctuate up and down the search visibility will also fluctuate up and down. So you must determine if the loss is due to adding new keywords that do not rank or they keywords you have been tracking have dropped from their former positions.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I submitted Sitemaps from AIO SEO to google search console, if I now delete the AIO plugin, do my sitemaps become invalid?
I use Yoast as SEO for my new Wordpress website https://www.satisfiedshoes.com/, however I couldn't get the sitemaps with Yoast as it was giving me error 404, and regardless of what I tried, it wasn't working. So I then got the All In One SEO while still having Yoast installed, I easily got the AIO sitemaps and then submitted them successfully to the Google search console. My question is that now I got the sitemaps on Google, since I'd rather use Yoast, If I want to delete AIO, will the sidemaps given to Google become invalid? There is no point keeping both SEO plugins active right? Thank You
Technical SEO | | iamzain160 -
Search Console rejecting XML sitemap files as HTML files, despite them being XML
Hi Moz folks, We have launched an international site that uses subdirectories for regions and have had trouble getting pages outside of USA and Canada indexed. Google Search Console accounts have finally been verified, so we can submit the correct regional sitemap to the relevant search console account. However, when submitting non-USA and CA sitemap files (e.g. AU, NZ, UK), we are receiving a submission error that states, "Your Sitemap appears to be an HTML page," despite them being .xml files, e.g. http://www.t2tea.com/en/au/sitemap1_en_AU.xml. Queries on this suggest it's a W3 Cache plugin problem, but we aren't using Wordpress; the site is running on Demandware. Can anyone guide us on why Google Search Console is rejecting these sitemap files? Page indexation is a real issue. Many thanks in advance!
Technical SEO | | SearchDeploy0 -
How to handle Friendly URLs together with internal filters search?
I've been trying to handle URLs from a unfrendly folder format to a semantic one, the thing is by doing so I end up with a longer URL and therefore a longer Title. Right now the format of my classified site for job seeking looks like this (folders): site.com/search/category/sales/level/supervisor/location/seattle/company/acme/published/2-days-ago/type/full-time/q/salesman/page/2 format: Filter/Content where at the end q is the query people are writting My suggestion is the following: Mixing Jobs with location, mixing category and level, and puting the rest of the filters at the end adding "--" between them. And adding 2 parameters, query (q) and pagination (pag) site.com/jobs-at-seattle/sales-supervisor/company/acme/full-time--published-2-days-ago?q=salesman&pag=2 Any thoughts on how to handle URLs over 100 chararcters and titles that go over 65?, or maybe is ok to have "friendly" long URLs and long titles when it comes to classified ad sites since they are based on internal filters to help people find what they are looking for. Sidenote: Is itok to have 2 parameters in the URL (Query and Pagination) Thanks a lot.
Technical SEO | | JoaoCJ0 -
Webmaster tools not showing links but Moz OSE is showing links. Why can't I see them in the Google Search Console
Hi, Please see attached photos. I have a website that shows external follow links when performing a search on open site explorer. However, they are not recognised or visible in search console. This is the case for both internal and external links. The internal links are 'no follow' which I am getting developer to rectify. Any ideas why I cant see the 'follow' external links? Thanks in advance to those who help me out. Jesse T7dkL5s T7dkL5s OkQmPL4 3qILHqS
Technical SEO | | jessew0 -
WMT "Index Status" vs Google search site:mydomain.com
Hi - I'm working for a client with a manual penalty. In their WMT account they have 2 pages indexed.If I search for "site:myclientsdomain.com" I get 175 results which is about right. I'm not sure what to make of the 2 indexed pages - any thoughts would be very appreciated. google-1.png google-2.png
Technical SEO | | JohnBolyard0 -
Local search engine optimization
Hello, Im doing local search engine optimization for the hair salon client, im ranking number one for 70% of my keywords but im nowhere to be found in map, im trying to rank it for 3 months now, no results. I have added my business to over 100 local directories with same name, address , phone #, and have over 30 reviews, my local listings is optimized, (keywords, images with tags, video, categories and more) but again no results, Can you please advise me, how can i improve that? what can be a problem ? let me know if you can help me and ill be glad to send you business details. Thank you
Technical SEO | | vladraush990 -
Can changing a host provider impact search rankings?
I was wondering if changing my host provider would impact my search rankings on the major search engines?
Technical SEO | | bronxpad0 -
Image search and CDNs
Hi, Our site has a very high domain strength. Although our site ranks well for general search phrases, we rank poorly for image search (even though our site has very high quality images). Our images are hosted on a separate CDN with a different domain. Although there are a number of benefits to doing this, since they are on a different domain, are we not able to capitalize on our my site's domain strength? Is there any way to associate our CDN to our main site via Google webmaster tools? Has anyone researched the search ranking impacts due to storing your images on a CDN, given that your domain strength is very high? Curious on people's thoughts?
Technical SEO | | NicB10