Link juice - What could be the reason for our bad internal page Page Authority
-
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy.
1.It appears our internal link structure is not great and is not very organised
2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed.
Is there any other factors I should be aware of when building PA on some of my inner pages.
Any Thoughts would be appreciated.
-
If you only have outbound links from your internal pages then that should be a major clue as to why you have poor "PA" Page Authority. You need to develop a concerted effort to "Earn" links to your content. Especially from high "PA" pages on high "DA" Domain Authority websites.
There are a lot of ways to earn inbound links but the best way is to create great high-quality content that solves problems or answers questions.
How about giving people a solution to a problem your clients often face. Create your solution pages to get people to go to and stay on your site. People will start to pick up the content and the inbound likes will start coming in.
-
Internal linking should have a hierarchy. Your main pages or top tier will have the highest pa. Linking within the text to the internal pages should start to allow the link juice flow down the hierarchy. You should make sure when you link to internal pages that there is common ground between the pages. You don't want to link from a page about sports to a page about cooking unless the cooking content is sports related.
Build a strategy around relevance and you will see these inner pages start to gain page authority.
-
Hi,
You should aldo get inbound links directly to the inner pages to get the PA increase. Prioritise your main landing pages and try to build links on those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Links to "boring" pages
Hello Mozzers, EDIT: Is internal linking enough? This question is my head for a long time. Let's say I have a webdesign company and a website (really?). I have a blog and write quality content on a weekly basis. The content is great and people love it, they share it on social networks and other webmasters link to these articles. Now I have one optimized page, that brings me the business. Lets say: mywebsite.com/webdesign-service On this page I only have boring stuff like saying what I am offering and testimonials and stuff. So basically a page no one shares and no one links to. But it's important to rank with the keywords targeted on this site. How do I get to rank this page? A page that doesn't offer value to anybody. Normally, we shouldn't have pages like this, but some companies do boring stuff and creativity doesn't help. Maybe this question is stupid, forgive me but I don't get it. I am thankful for any answers on this!
Link Building | | grobro0 -
URL parameters affecting link juice
I have a couple of quirks in my online shop that I'm ironing out. One of them is adding some URL parameters to product links.ie: website.com/product.html?&cat=0&featured=Y If someone links to this URL, will I get the link juice as if it was website.com/product.html ? I have URL parameters in Webmaster Tools and robots.txt set up to ignore them so they're not in the Google index, but I have found a few websites that have linked to us using these longer URL's and I'm wondering whether to write to them and ask them if they mind changing them or not.
Link Building | | sparrowdog0 -
I am getting links on people's wordpress blogs but are not showing up on the just discovered tool. Is it true that wordpress links are no-follow links that do give off any link-juice?
A blogger told me that "wordpress.com does not allow blogs to show advertisements or use links to sites that sell merchandise of any kind" is this true? Am i wasting my outreach time trying to get links from wordpress operated blogs?
Link Building | | odegi0 -
What do you consider a low authority link directory
Dear All, I would like to weed out the low authority link directories that harm my site. Can someone explain me how you determine a low authority link directory? Do you look at "page auth." and "domain auth"? And do you consider all the links pointing to your site with a "page auth." and "domain auth" lower then - let's say 40 - as a low authority link directory? Thank you for your answers in advance! Regards, Thomas
Link Building | | ThomasH0 -
Hubpages and Page authority
Hi, I've created a Hubpage awhile back and I see the url has a page authority over 50. How much does Domain authority influence page authority? The url has only 3 (registered) backlinks, so I cannot see an obvious explanation why. I understand that Hubpages was one of the sites that "took a hit" with the Panda update, but it has a domain authority of 84...
Link Building | | vibelingo0 -
Links to commercial pages vs resources.
My company has a number of resources pages that are garnering links from external sources. It won't be long before these links outnumber the breadth and the quality of links to my homepage and commercial pages. Does having a lot more links to the resources pages risk unbalancing flow of PageRank around the site? What I want to avoid is a situation where my homepage has a lower PR than my blog/resources, or people searching for relevant terms getting directed to my blog/resources (with many high-quality links) than to my commercial pages (which will have fewer).
Link Building | | JacobFunnell0 -
Link Bait - Directory Style Resources Page
Hello Mozzers! Basically I want to add a beefed up "resources" page (directory style) to my site to attract in bound links. Below is an example of a site that has a similar directory style resources area. http://www.petfinder.com/shelters.html I was thinking that it might be good to add a resource box in my site footer with links to these resource pages such as: 1) Dog breeder resources
Link Building | | k9byron
2) Dog training resource
3) Dog shelters/kennels
4) Pet health resources
5) Pet care resources And funnel links to my category pages from there .. I was looking for some feedback or any tips or the best way to go about doing this and if anyone knew of a SE friendly script or something that that I might be able to integrate with my site (x-cart / PHP) platform that would make it easy to populate / update, ect Below is a paste of how one person I talked to envisions it: I'd suggest building some pages of value, such as dog resources pages (rescue groups & resources, etc.), adoption resources, etc. I'd guarantee if the resources were very comprehensive and built correctly, you'd get more bang for the buck versus throwing hundreds (or even thousands) away on sub-par links. Case:
http://www.tnj.com/black-history-makers/major-inventions-african-americans (a simple test content page to show this client we could build lifetime links with a few hours of work for a decent-sized resource page) Although very ugly, this is more of a gold mine for links taking the example above:
http://www.enchantedlearning.com/inventors/black.shtml This is just one simple example but I hope you get the concept versus ongoing payments for junk links.The more links you get to internal pages - even the resource guide pages - the more opportunity to link back to core product pages contextually or within the content portion of the page of side columns. The goal is to create funneled links from these resource pages back to your other pages, but doing it in a manner that's not outlandish or spammy in nature.0