Ctr question with home page and product pages
-
do you believe that the advantage of targeting a search term on the home page is now worse off than before?
as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher?
I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr?
do you think this is correct?
-
It's probably correct, but in the long term you probably still want to make sure the product term is ranking. Although in the end it's all about the bottom line just to make sure you're getting more conversions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
More or less pages from Homepage? Linking 3rd hierarchy level pages from Homepage.
Hi Moz community, With the concept of preserving link juice, many websites stopped linking too many pages from homepage. We even removed our 3rd hierarchy level pages removed from our homepage. We didn't notice much change in rankings. Recently I have gone through some SEO articles where some experts suggested to link low level pages from homepage which indicates to Google the way we respect and prioritise those pages but not just homepage and very next level pages. This also works in internal linking it seems. Is this true? Can we add such low level pages from homepage? Which actually works Thanks
Algorithm Updates | | vtmoz0 -
More pages or less pages for best SEO practices?
Hi all, I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website. Thanks,
Algorithm Updates | | vtmoz1 -
Mobile Brand Markup Question
Hi Moz Community, I was searching for "Gifts for men" in Google Search on my phone and saw a few results in the 3rd (Nordstrom), 4th (Etsy) and 5th(Grommet) place that had their brand name in the area under the title tag where the green url is usually listed on desktop. One example of the green text under the title tag is Nordstrom which lookes like this: Nordstrom > Shop > Gifts Whereas the first result from UncommonGoods looks like this in the green text: www.uncommongoods.com > by recipient I'm trying to figure out what markup Nordstrom, Etsy, ect used on their site to get their brand name to show up not as a url but as a brandname Anyone know the answer to this? Thanks!
Algorithm Updates | | znotes0 -
Transfering newly created targeted landing pages on an existing domain to a new domain
Hi - Hope someone can help me with this please I have a question regarding if its possible or advisable to create and host targeted landing pages and a blog on an existing domain, and then move these pages only to a brand new domain? The existing site has good authority and is established. Due to tight timescales in delivery I suggested creating specific landing pages and installing a blog to build authority and trust over time to target completely new keywords. Also the new pages will be helped by the existing domain authority. I've just found out client may want a whole new site, complete with new branding etc and completely new domain in time. Has anyone experienced migrating specific pages and a blog across to a completely new domain and leaving the existing site as it was. I have a whole host of concerns over this, but the main one is that I will be building relationships and content to landing pages and the blog, aswell as linking out etc and then these URL's will have a re-direct on them, going to a completely new domain.
Algorithm Updates | | McCannSEO
Also, the existing domain could lose any authority gained as although I wont only be targeting these pages, these will be the main ones being optimised and this will look unnatural. Do I? A./ Create blog and new landing pages on existing domain eg - www.testing.com/blog
www.testing.com/new-landing-pages, and then migrate these across to a brand new domain. or B./ Create the new landing pages and blog and leave them on the existing domain - period? Concerns here;
Client wants to re-vamp and have a new style and these pages will not necessarily be supported by the existing site, there is no guarantee that we are even allowed to create new pages, let alone internal linking. or C./ Bite the bullet and simply suggest a brand new domain to start with and explain the timescales and its either complete new domain or work on existing one. If anybody else has any other ideas I would really appreciate them. The client is re-branding and the company who host the existing domain, might not want to support the new pages and blog. I was hoping to provide a short term and long term solution as a brand new domain will take time to build up, especially as they are also brand new keywords we are targeting. However, I dont want the existing domain to be hit with any penalties or flag anything un-natural to Google. Many thanks in advance for any advice.. Tracey0 -
Trying to figure out why one of my popular pages was de-indexed from Google.
I wanted to share this with everyone for two reasons. 1. To try to figure out why this happened, and 2 Let everyone be aware of this so you can check some of your pages if needed. Someone on Facebook asked me a question that I knew I had answered in this post. I couldn't remember what the url was, so I googled some of the terms I knew was in the page, and the page didn't show up. I did some more searches and found out that the entire page was missing from Google. This page has a good number of shares, comments, Facebook likes, etc (ie: social signals) and there is certainly no black / gray hat techniques being used on my site. This page received a decent amount of organic traffic as well. I'm not sure when the page was de-indexed, and wouldn't have even known if I had't tried to search for it via google; which makes me concerned that perhaps other pages are being de-indexed. It also concerns me that I have done something wrong (without knowing) and perhaps other pages on my site are going to be penalized as well. Does anyone have any idea why this page would be de-indexed? It sure seems like all the signals are there to show Google this page is unique and valuable. Interested to hear some of your thoughts on this. Thanks
Algorithm Updates | | NoahsDad0 -
Is it ok to repeat part of a meta-description across multiple pages?
For example, what if I was to conclude each meta-description tag with the line... "Free shipping for orders over $90." The rest of the meta-description tag on every page is unique, but the last sentence would be the same or at least similar. Thoughts?
Algorithm Updates | | B-man0 -
How much posting product links to Social Media affect your ranking? Any use ?
Google has Google Plus. Facebook has partnership with Bing. How much social media affect your ranking ?
Algorithm Updates | | rahijain0
