Should I create a new site or keep company on parent company's subdomain?
-
I am working with a realty company that is hosted on a subdomain of the larger, parent realty company:
[local realty company].[parent realty company].com
How important is it to ride on the DA of the larger company (only about a 40)? I'm trying to weigh the value of creating an entirely separate domain for simplicity of the end user and Google bots:
[local company].realtor
They don't have any substantial links to their subdomain, so it wouldn't a huge loss. I have a couple options...
- Create an entirely new site on their current subdomain, leveraging the DA of the larger parent company.
- Create an entirely new site on a new URL, starting from scratch (which doesn't hurt you as much as it seems it once did).
- Create two sites, a micro site that targets a sector of their audience that they really want to reach, plus option (1) or (2).
Love this community!
-
Sweet! Thanks, guys!
That's a solid quite, EGOL:
"Don't build your house on land that belongs to someone else."
-
I'd have my own domain too. You control it there.
If the big company every goes bust then all of the equity that you have earned remains with you. If you ever outgrow the value offered by the parent company, you don't have to worry about losing your web presence if you leave.
Don't build your house on land that belongs to someone else.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will my site get devalued if I add the same company schema to all the pages of my website?
If I add the exact same schema markup to every page on my website - is it considered duplicate content? Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website. This limitation is frustrating but I am trying to figure out the best way to work within their boundaries. Your help is appreciated.
Technical SEO | | Annette_Wetzel0 -
Conversion of URL's for Readability
Reading over Rands latest Post about URL structure I had a quick question about the best way to convert URL's that don't have perfect URL structure... Current the Structure of our E-commerce store has a structure that is not friendly with domain.com/product/zdcd-jobd3d-fdoh what is the easiest way to convert these to read URL's without causing any disruptions with the SERP. Are we talking about a MOD-Rewrite in the CMS.......
Technical SEO | | CMcMullen0 -
Weird problems with google's rich snippet markup
Once upon a time, our site was ranking well and had all the markups showing up in the results. We than lost some of our rankings due to dropped links and not so well kept maintenance. Now, we are gaining up the rankings again, but the markups don't show up in the organic search results. When we Google site:oursite.com, the markups show up, but not in the organic search. There are no manual actions against our site. any idea why this would happen?
Technical SEO | | s-s0 -
Duplicate Content Issues - Should I build a new site?
I'm currently working on a site which is built using Zen Cart. The client also has another version which has the same products on it. The product descriptions and the vast majority of the text has been re-written. I've used the duplicate content tool and these are the results: HTML fingerprint: 0000a7ee1f07a131 0000a7ec1f07a931 92.31% Total HTML similarity: 76.33% Standard text similarity: 66.72% Smart text similarity: 45.81% Total text similarity 56.27% I considered using a different eCommerce system like Magento or Volusion. So I had a look at a few templates, chose one and then used the tool again and got the following: HTML fingerprint: 0000a7e41b012111 0000a7ec1f07a931 72.00% Total HTML similarity: 64.65% Standard text similarity: 11.69% Smart text similarity: 17.90% Total text similarity 14.80% Do you think its worth doing this? thanks Dan
Technical SEO | | TheYeti0 -
Will changing our colocation affect our site's link juice?
If we change our site's server location to a new IP, will this affect anything involving SEO? The site name and links will not be changing.
Technical SEO | | 9Studios0 -
Just relaunched a website - why did it fall in Google's SERPs?
I work for a marketing agency that just redesigned, rewrote and relaunched a client's website. They used to rank #4 on Google for the company's name (which is a fairly common one, for what it's worth). Now they're at #10 and want to know why. I'd like to explain to them what happened but don't know myself. Can someone explain it to me? And can I tell them if/when their ranking might go back up? In case this matters, I can tell you that it looks like Google hasn't yet crawled the new site. Anyway, thanks in advance for any help you can provide.
Technical SEO | | matt-145670 -
Google shows the wrong domain for client's homepage
Whenever the homepage of my client's homepage appears in Google results, the search engine is not showing our URL as our domain, but instead a partner domain that is linking to us. (The correct title and meta description of our homepage is showing.) I believe this is caused by the partner website (with a much higher pank rank) linking to our homepage from their footer to a URL with it's own domain that 302 redirects to our homepage. Example: Link: http://www.partnerwebsite.com/?ad2203 302 redirects to: http://www.clientwebsite.com/?moreadtracking The simple fix would be for the client to ask for removal of the 302 hijacking link - but they are uncomfortable with this request since they had requested it prior, and their relationship is not the best. Is there any other way to fix this?
Technical SEO | | Conor_OShea_ETUS0 -
Should I have a 'more' button for links?
I have a website that has a page for each town. rather than listing all the towns with a link to each, I want to show only the most popular towns and have a 'more' button that shows all of them when you click it. I know that the search engine can always see the full list of links and even though the visitor can't this doesn't go against Google guidelines because there is no deception involved, the more button is quite clear. However, my colleague is concerned that this is 'making life hard' for the search engines and so the pages are less likely to be indexed. I disagree. Is he right to worry about this??
Technical SEO | | mascotmike0