Bounce rate and Chrome
-
My client had a large spike in their bounce rate at the end of June, 2017. After spending far too long looking around Google Analytics I discovered that the bounce rate increased 5x when version 59.0.3071.104 of Google Chrome appeared on the scene. Version 59.0.3071.102 and older had a bounce rate of about 13%. Version 59.0.3071.104 increased to 65%. Each subsequent version is about the same.FireFox, Safari and the rest are showing no significant changes.Any idea what is happening here?Many thanks.
-
Thanks for the tips Seoman. Our developer uses browser testing and everything appears to be in good shape from a users perspective. Our struggle is why did Chrome, overnight, give us a 5x higher bounce rate while all other browsers stayed the same?
-
Sounds like some sort of incompatibility with some features within chrome.
Bounce rate isn't necessarily a bad thing, you may find it's actually loading all the resources better and therefore they don't need to navigate to more pages to find what they are looking for. Does that make sense?
- Another thing is to try some browser testing see https://crossbrowsertesting.com and https://www.browserstack.com, assuming you can find the correct version of the browser you want to test it can be an excellent way to find issues.
- I would see if you can find a top web developer and get them to analyse it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's Causing My Extremely Low Bounce Rate
My client's site that is reporting an under 10% bounce rate for all sources. Direct is the highest at 8%. I'm no expert in GA but wondering if there is a problem with the analytics/tag manager code on the site. I'm especially concerned about the GTM body script being in an iframe which I read could be trouble. <!-- Google Tag Manager (noscript) -->
Reporting & Analytics | | bradsimonis
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MWGMNW6"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) --> You can see all the source code here:
view-source:https://nfinit.com/0 -
Drop in Bounce Rate in Google Analytics
Hi guys, I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website. Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%. I was wondering if anyone had any ideas if this is a problem with GA, or the site itself. Site: https://www.zoomocarcredit.com/ Any comments/feedback is greatly appreciated. Thanks in advance! Jack. SnP0Hc4
Reporting & Analytics | | ChemistryMarketing0 -
Fixing Bounce Rate between Domain and Subdomain
Currently, the way our site is set up, our clients generally visit our homepage and then login through a separate page that is a subdomain, or they can read our blog/support articles that are also on separate subdomains. From my understanding, this can be counted as a bounce, and I know this sorta of site structure isn't ideal, but with our current dev resources and dependencies, fixing this isn't going to happen overnight. Regardless, what would be the easiest way to implement this fix witihn the Google Analytics code? EX: If someone visits our site at X.com, and then wants to login at portal.X.com, I don't want to count that as a bounce. Any insight is appreciated! Thanks
Reporting & Analytics | | KathleenDC0 -
Why might my websites crawl rate....explode?
Hi Mozzers, I have a website with approx 110,000 pages. According to search console, Google will usually crawl, on average, anywhere between 500 - 1500 pages per day. However, lately the crawl rate seems to have increased rather drastically: 9/5/16 - 923
Reporting & Analytics | | Silkstream
9/6/16 - 946
9/7/16 - 848
9/8/16 - 11072
9/9/16 - 50923
9/10/16 - 60389
9/11/16 - 17170
9/12/16 - 79809 I was wondering if anyone could offer any insight into why may be happening and if I should be concerned?
Thanks in advance for all advice.1 -
How to check bounce rate of mobile or ipad checkout steps? How to check Funnel for mobile or ipad?
Hello Guys, Is there any way to check bounce rate of mobile or ipad checkout steps till thankyou page? Also separate Funnel visualization for mobile or ipad? John
Reporting & Analytics | | varo0 -
Irrelevant page with high bounce rate
I have a page on my site, www.waikoloavacationrentals.com/kolea-rentals/floor-plans, that gets me roughly 17% of my traffic. That being said it is not really relevant traffic because it comes from the search term "floor plans", which really has nothing to do with Hawaii vacation rentals, which is what I do. My question is does Google know how to figure that out when they are looking at my stats or is there a way to let google know that that page probably should not show up for that search phrase? On the positive, they are nice floor plans and if someone is searching for ideas for floor plans and see one of them in google images then it probably could help them, but it really is not relevant to my business. It has a 80% bounce rate, but does have an average time on page of 1.5 minutes, which is a fair amount for what is there.
Reporting & Analytics | | RobDalton0 -
Bounce rates plummeted
In Google Analytics, my average bounce rates plummeted basically overnight. I went from a consistent average daily bounce rate of about 65% to an average daily bounce rate near 5%. My average number of visitors has stayed the same. I don't think there is any significant change I made to my site that may have caused this. Has anyone else had the same problem and know why it happened and how to fix it? Thanks in advance!
Reporting & Analytics | | Ericc220 -
Conversion rates by browser & OS - any feedback/experts/experience?
Hi, Ive been evaluating conversion rates by operating system and by browser for a client. Ive picked up significant and somewhat disturbing trends. As you'd expect the bulk of traffic is coming from a Windows/Internet Explorer combination. This is unfortunately one of the worst combinations (Windows/Firefox & Windows/Safari did worse. Chrome/Windows was significantly the best combination with Windows). Windows also performs much worse than Mac. E.g. Windows/Firefox performs worse than Mac/Firefox. Overall conversion rate for Mac is 7.07% compared to 5.69% Windows. This is based on hundreds of thousands of visits and equates to tens of thousands of dollars difference in revenue. Generally later versions of browsers perform better on both main operating systems e.g IE 9.0 converts at 6.33% compared to 8.0 at 5.80% on Windows and Firefox 4.01 on the Mac converts at 7.57% compared to 3.6.16 at 6.54% (although this dataset is smaller than Windows/IE). Page load speeds (recorded in the clients analytics) are significantly faster on Mac than Windows (as expected really). Being Windows/IE and specifically Windows IE8 represents the bulk of traffic should we be addressing this? Will any optimisation negatively affect better performing Mac/Browser combinations? Understanding that Mac users equate to 'better' converting visitors - what else could be done there? Anyone have thoughts or experience on optimising pages for improved conversion rates via IE and Windows? Thanks in advance, Andy
Reporting & Analytics | | AndyMacLean0