Bounce rate and Chrome
-
My client had a large spike in their bounce rate at the end of June, 2017. After spending far too long looking around Google Analytics I discovered that the bounce rate increased 5x when version 59.0.3071.104 of Google Chrome appeared on the scene. Version 59.0.3071.102 and older had a bounce rate of about 13%. Version 59.0.3071.104 increased to 65%. Each subsequent version is about the same.FireFox, Safari and the rest are showing no significant changes.Any idea what is happening here?Many thanks.
-
Thanks for the tips Seoman. Our developer uses browser testing and everything appears to be in good shape from a users perspective. Our struggle is why did Chrome, overnight, give us a 5x higher bounce rate while all other browsers stayed the same?
-
Sounds like some sort of incompatibility with some features within chrome.
Bounce rate isn't necessarily a bad thing, you may find it's actually loading all the resources better and therefore they don't need to navigate to more pages to find what they are looking for. Does that make sense?
- Another thing is to try some browser testing see https://crossbrowsertesting.com and https://www.browserstack.com, assuming you can find the correct version of the browser you want to test it can be an excellent way to find issues.
- I would see if you can find a top web developer and get them to analyse it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce Rate: what is it EXACTLY?
Hi everyone: we all know the term 'Bounce Rate'. I'd like to think i have a good idea of what BR is....but some things are not really clear to me. Time to call in the experts. Question #1: What EXACTLY will stop Google from considering the visit as a bounce? As discussed not too long ago in this topic https://moz.com/community/q/will-this-fix-my-bounce-rate
Reporting & Analytics | | BasKierkels
Ruben wrote: "..what it basically means is that someone clicks on your SERP, and then clicks back to google? But, it doesn't matter if they spent 10 minutes on your page or 10 seconds" Jessica Conflitti wrote a reply in which she basically said that it might be a good idea to have visitors click to a different page OR a PDF-file. That's where my confusion has been for some time now: Clicking on a PDF-document, an image in the page that opens with Fancybox, a link to a different domain? Or can it only be a different URL on the same domain? The way i would expect it to be:
Pages contain the GA-tracking code. So am i right by thinking that Google needs to have the same GA-tracking code to be loaded twice? Because only at that point will they have two datapoints. And only then will they be able to tell that the visitor hasn't left. By clicking a PDF-document - as described by Jessica - you wouldn't load the GA-code twice. So I would expect that clicking a PDF does not make a difference for the BR. Don't get me wrong: i like the article but it is this detail that throws me off. IF Google can read or capture these clicks, what other elements can be used to reduce bounce rate? Clicking on a YouTube-video embedded in the page? I'm asking this because i want to get this right. Question #2: how much weight does BR have on Time on Page, Engagement, etc? We know Google is taking a lot of things into consideration when calculating the value of a URL or domain. So how much should we care for BR if we know the Time on Page is good and a large percentage of people are frequently returning? How about your experiences or knowledge on that? Really looking forward to your replies and help on clearing this topic for me. And perhaps some other readers as well! Bas0 -
Google Tag Manager chrome plugin to diagnose Analytics issues
Hi I've just used Google Tag Manager chrome plugin to look at possible analytics issues on a clients site and it has reported that its Analytics ID is being tracked twice. 1 is Universal and the other is Universal Asynchronous And when i click the question mark next to the 'Where to Optimise' info in GTM this page is displayed with teh following info highlighted: https://developers.google.com/analytics/devguides/collection/gajs/asyncMigrationExamples ga.js is a legacy library. If you are starting a new implementation we recommend you use the latest version of this library, analytics.js. For exisiting implementations, learn how to migrate from ga.js to analytics.js. Since both versions seem to be on there surely i dont need to migrate but just delete the old non-asynchronous version ? Or do i need do anything else or additional ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
How is a Bounce defined for mobile devices?
Hi, does anyone know or have a link for me, where I can find, what or how a Bounce is defined for mobile devices? If you are on safari mobile and click on the homebutton, is that a bounce?
Reporting & Analytics | | ennovators
If you are surfing and you get a message alert on the top and you change application, is that a bounce? Any ideas are much appreciated. Thanks1 -
*Dramatic* reduction in bounce rate, why?
Hi all I cannot pin this down to one of -new theme using Thesis 2 and Social Triggers, or -implementing Moz Does the Moz crawler linger on page? I'd love to know why this is happening 7iSnNfC
Reporting & Analytics | | TimMarsh0 -
Conversion Rate Question: Should I Measure Visits or Unique Visits?
When you measure conversion rates, is the equation: conversion rate = visits/conversions or conversion rate = unique visits/conversions I ask because it can actually make a pretty big difference in the conversion rate. For example, if you visit my ecommerce website 100 times before buying something (and assuming you're my only visitor), then my conversion rate is 100% _if I'm determining conversion rates by unique visits/conversions. _However, it's only 1% _if I'm determining conversion rates by visits/conversions. _Wow! Now this is clearly an extreme example, but it should serve to illustrate the point that in more reasonable cases, the way the data is measured can have a potentially significant impact on the conversion rate. Is there an industry standard for this? Am I missing something really basic? Also, here's a little bit of context for the question: I run an ecommerce website powered by the Magento CMS and I'm trying to measure my conversion rate in Google Analytics for individual products. Google Analytics shows me my site wide conversion rate, but apparently I have to do some customization in order to measure conversion rates on the product level. That's fine, but I want to make sure I'm measuring my product conversions in a standard way. Thanks for any and all help! Adam
Reporting & Analytics | | Adam-Perlman0 -
Conversion rates by browser & OS - any feedback/experts/experience?
Hi, Ive been evaluating conversion rates by operating system and by browser for a client. Ive picked up significant and somewhat disturbing trends. As you'd expect the bulk of traffic is coming from a Windows/Internet Explorer combination. This is unfortunately one of the worst combinations (Windows/Firefox & Windows/Safari did worse. Chrome/Windows was significantly the best combination with Windows). Windows also performs much worse than Mac. E.g. Windows/Firefox performs worse than Mac/Firefox. Overall conversion rate for Mac is 7.07% compared to 5.69% Windows. This is based on hundreds of thousands of visits and equates to tens of thousands of dollars difference in revenue. Generally later versions of browsers perform better on both main operating systems e.g IE 9.0 converts at 6.33% compared to 8.0 at 5.80% on Windows and Firefox 4.01 on the Mac converts at 7.57% compared to 3.6.16 at 6.54% (although this dataset is smaller than Windows/IE). Page load speeds (recorded in the clients analytics) are significantly faster on Mac than Windows (as expected really). Being Windows/IE and specifically Windows IE8 represents the bulk of traffic should we be addressing this? Will any optimisation negatively affect better performing Mac/Browser combinations? Understanding that Mac users equate to 'better' converting visitors - what else could be done there? Anyone have thoughts or experience on optimising pages for improved conversion rates via IE and Windows? Thanks in advance, Andy
Reporting & Analytics | | AndyMacLean0 -
Does an internal link inside an iframe result in a bounce?
We built a landing page with a wufoo form. Inside the wufoo form is a link going to another page on our website. We are wondering if clicking on that link will result in a bounce since it is in an iframe. We are using google analytics.
Reporting & Analytics | | seozachz0 -
Bounce Rate
Howdy Mozzers Does anyone know if the 'average time on site' in Google analytics is calculated with bounce rate included? For example if you have a 50% bounce rate and your average time on site is 2 minutes the actual time would be 4 minutes as the 50% bounce rate time is classed as 0. I hope that is clear! Cheers
Reporting & Analytics | | CraigAddyman2