What's the best SEO practice to get conversion rate up?
-
If you want to get conversion rate up what is the best method to do so?
-
I would say a few things:
-
Spend time defining your keyword phrases
-
Keep your page focused on a single theme
-
Leverage PPC and use Google Web Optimizer to get the best conversion rate you can
-
Develop valuable relationship links to your page
-
-
One way is to pay professionals like www.conversion-rate-experts.com at least £5k per month and they will sort you out! BUT at the very least go check out their excellent site for free tips and reading resources.
Technically SEO has no part in conversion, SEO drives traffic and if you do it well, targeted informed buyer type traffic. How your online business converts is down to many factors. The best thing you can do is test test test and keep on testing until you get results. Something may be so simple to change and boost conversion rates by 400% over night (and be prepared to lose any ideas on what works for you - Joe public are a strange bunch)
Get over to CRE and good luck!
-
In my personal experience the one thing I found that makes conversions shoot up is when Delivery Information (delivery cost in particular is readily available) or even better when delivery is free.
And as Richard says above, checkout is a simple process, but in additon to that - the checkout process does NOT require registration to the site.
-
Look at google analytics for your keywords. Look at the keywords that have high bounce rates. Then, look at the pages of your site that have the highest bounce rate. Look for ways to improve conversions by finding out if the keyword with a high bounce rate is bringing traffic to the wrong page. For instance, you could have your homepage ranked, where a product page in that same rank would actually convert better. You have to be careful with this, but it is worth a look if your bounce rates are extremely high for certain keywords.
Take a look at the pages with low bounce rates and compare them to the pages with high bounce rates. Look at these pages as a consumer. Why are some pages converting and other are not? By analyzing what is working, you can make changes to the pages with high bounce rates and increase conversions.
Google analytics will tell you what you need to know!
-
My suggestion is this: first of all you need to track your SEO acquisition cost, see this link:
http://www.kaushik.net/avinash/2010/12/best-downloadable-custom-web-analytics-reports.html
The second thing is to look at the data: if your ROI for SEO acquisition is positive my suggestion is to take advantage of all of the traffic that you can. In other words, SEO traffic is free and you can't know which is the impact that being listed for many many keyword could have on your overall conversion, so take it all.
The usual scenario is that on e-commerce website, informational keyword doesn't convert directly (ex. "laptop", "best laptop", "laptop performance"), instead of transactional keyword that converts (ex. "acer aspire xxx buy online" ...).
What people don't see, in my view, is that is quite impossible to track the benefit of having your brand exposed trough the overall search funnel (awareness, interest, learn, shop, buy).
So my suggestion is, since your SEO ROI is positive, to take the most traffic that you can, both from specific keyword and from general keyword giving the best content that you can to your visitor. Make sure to follow the rule that the visitor position and what they find on your website must be aligned. I think that visitor are asking for something trough they're search query, you need to provide the best answer possible to them in order to give the best experience possible and you have to make it the most easier for them to have this experience (in other words: if your website usability is a sh*t and users don't understand how to take action on your website, it's less likely that they will take the desired action on your website instead of having a good website usability and good content :).
What are your visitor looking for ? What do they wants ? I mean, if a visitor search for "acer laptop performance", what do they expect to find on your landing page ? How can you provide this to your visitor ?
I think that this will improve your SEO conversion rate, your brand loyalty, authority, trust etc.
Then you could implement a few other strategy to improve CR specifically. My suggestion is to engage with people, in some way. The best thing that you can do, IMHO, is to create a communication channel between you and your visitors. It could be trough an email marketing strategy, it could be trough your blog, twitter, facebook etc etc, it doesn't matter.
I think that this rule, in general, is so f*cking important in our work: if people don't (or can't remember) that you exists, why do you expect that they are gonna buy from you ?
I mean, let's say that you catch up a visitor that is searching for an informational keyword like "acer inspire review". And this visitor land on your landing page. We can suppose that in that specific moment the visitor is not ready to buy (looking for information) BUT it could be ready in the future. We cannot know when.
So two things happens: the first one is that if the content you provide is good, you create a positive experience in the visitor mind (I get from this site what I'm searching for), the second one is that you had a point of contact with a potential client.
And I think that you have to leverage this possibility. If you engage, if you create a communication channel, you can communicate with the visitors saying that "you are alive". This process will surely improve the possibility that the visitor will buy from you when ready: the visitor knows that you exsist and when is ready to buy.. You're simplifying the visitor experience.
Why ?
Because if the visitor wants to buy a specific produtct, and has had a good experience on your website, and you offer what the is looking for, the only action that he should take is visit your website / click your email link and buy instead of spending hours searching for another online store from which to buy.etc. etc. :))
-
very good advise. I like that!
-
To improve your CRO (conversion rate optimization), consider a Click here and save more! which puts the item in the shopping cart at maybe a slight discount. 1 or 2 percent or whatever your sale price is.
Also, make checkout VERY easy and quick. As few screens as possible. I hate 3-4 pages just to purchase something. About as annoying as the physical store
-
Yeah I have that set up already and we are doing long tail keywords. We get almost 50k/month so there's a lot of keywords to be searched.
-
Sounds to me like you haven't researched and targeted the right keywords. In my experience, long tail keywords convert better than high volume keywords. The trick is to target A LOT of long tail keywords to keep your volume and sales up.
I would setup a Google Adwords account and start testing there to see which keywords convert the best, and then target those same keywords in organic search. This way you can quickly get relevant feedback.
-
That helps a lot! Thanks!
-
Hi Alexa:
While strictly speaking, SEO is a separate discipline from CO (conversion optimization) it is possible to use CO in conjunction with SEO.
Via your analytics, determine which terms are converting better or worse. When you get a handle on the jigher converting terms, start doing keyword research with those termsreplacing your targeted keywords in your SEO campaign with them.
To use Montanna's example, you may find that the term "golf clubs" doesn't convert well, but instead the term "TX-90 does.
-
Target good keywords! For example, if I were selling golf clubs I wouldn't spend all my time optimizing for the term "Golf" or even "Golf Clubs" I would spend time going after keywords like "TX-90 Golf Club" or "Cheap golf clubs".
-
Use Google's Website Optimizer, and study conversion-rate-experts.
-
We're trying to increase sales.
-
What are you converting? To email sign ups? Sales? Contacting the company? First define that, then make sure that is in their face all the time!
I put our email sign up form in the footer and our sign ups have grown. I have a 'Email Us' in the header. Phone numbers everywhere.
People might not know what you want them to do once they are done reading the page. Make sure you tell them what the next step is.
If it is a landing page, try taking all other content off the page except for the exact message they linked there to read and the next step; your conversion.
Cheers,
-
Well I've been increasing traffic, but the conversion rate has stayed relatively the same if not gone down. I only do White Hat SEO tactics, but I wasn't sure if there was a better way to do SEO for product sites verses a non product site.
-
Are you trying to find the best ways to increase your conversion rate ? Or are you asking what are the most SEO friendly to increase conversion rate?
I don't think there are best SEO ways to do that, except not to use forbidden types of cloacking. Using Google Website Optimizer is SEO friendly for instance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO newbie here - I cannot seem to find the direct answers to a few queries that I have
Hi, Apologies if these are very simple queries, but I cannot seem to find the answers anywhere. I understand meta keywords are pretty much pointless nowadays, however when I run a report on another 'keyword website' - my website only ranks for around 2k keywords where my competitors rank for much more (around 20k). I was just wondering where these keywords are found, as I can only assume that these are meta keywords? The company that I'm working on the SEO for is a holiday agency that specialises in holidays abroad for disabled people, so that means that we have a niche product/service and whilst we rank fairly high for some keywords, we would like to rank higher. How is it possible to work towards ranking higher for particular keywords? When doing keyword research 'disabled holidays' has a lot more search traffic than 'accessible holidays'. We are called Enable Holidays and our main competitors have the words 'disabled' and 'accessible' in their domain's, so I would imagine that it's going to be hard to potentially rank higher than our competitors for these keywords? Could someone put me in the right direction of how you improve rankings in the SERP for certain keyword searches? For example, do we have to write more content on a certain page about a keyword? Do we have to include more long-tail keywords in the content? Any help is appreciated. Thanks
Competitive Research | | enableholidays0 -
Which is the best tool to check number of css, js, images and it's size?
Hello Team, Can you please suggest which is the best tool to check number of css, js, images and it's size of my competitors? Also what if they are using CDN network and bundling? Will that tool consider that also? Thanks! Wrights
Competitive Research | | wright3350 -
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
What's the best SEO way to benefit from your competitor's shutting down?
Hi ! Our main competitor is shutting down (website will be offline) at the end of the month and we are negotiating with them to buy their domain name: the idea would be to take advantage of their good rankings in the SERPs to redirect traffic to our pages (we're planning to crawl their site or get their sitemap and redirect th category / product pages to ours). The question is: for how long this strategy will be useful: days / weeks / months? (= for how long their pages will continue to appear in the SERPs from the day we enable the 301 redirections to our site?) Thanks in advance for your help! And if you have better suggestions, we're up to hear them of course.. 😉 Cheers
Competitive Research | | Kuantokusta0 -
Choosing an SEO agency
Is this the place to find an SEO agency?
Competitive Research | | Johnnyh
We are a car leasing company based in the UK and need an SEO agency to help us rank in a very competitive market. We have a relatively small budget of £2500 - £4000 per month. I appreciate this not a massive budget but that is where we are at. Any input would be much appreciated. Regards
John0 -
Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked
Hi There, I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches. my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys! eYtMRr9.png
Competitive Research | | SamRaskin1 -
So What's Up With Those Crappy Search Results?
I used to rank for some keywords now I've been outranked by crappy websites. But what amazes me most is that among the top 10 results for a particular keyphrase, 3 of these results point to websites that are no longer online! Worst than that, these websites have to backlinks! So how come 404 pages / non-existing websites rank higher than I do? Is Google loosing it or are they trying to create so much confusion in the hope that website owners will turn to Adwords?
Competitive Research | | sbrault740 -
Will changing my domain name from a .co.uk to a .com affect my SEO?
Hi all, The .com for my domain name has become available (I am currently a .co.uk) so I am looking to move over my website to this but first would like double check if this would have any affect on my SEO at all? As a company we mainly target the middle east (Although based in the UK) but at the time of registering years ago the .com was not available. Do I have a 'history' logged with the current .co.uk domain or is my website solely dominated by the content? Also, if I do transfer what would be the easiest way of doing this just changing the DNS to a different location (will there be a duplicate content issue on both domain names?). Thanks in advance!!
Competitive Research | | starydynamo0