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    4. SEO advice on ecommerce url structure where categories contain "/c/"

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    SEO advice on ecommerce url structure where categories contain "/c/"

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    • hampgunn
      hampgunn last edited by

      Hi!

      We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category.

      I.e. this current url format will be shortened and cleaned:
      https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder

      To either:

      a. 
      https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder

      b.
      https://www.granngarden.se/husdjur/hund/c/hundfoder

      (hundfoder means dogfood)

      The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"?

      I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb.

      What do you guys say and prefer from the above alternatives?

      Thanks /Hampus

      1 Reply Last reply Reply Quote 0
      • Paddy_Moogan
        Paddy_Moogan last edited by

        Hi Hampus,

        Thanks for the question!

        If I were to choose, I'd prefer this option:

        https://www.granngarden.se/husdjur/hund/c/hundfoder

        Mainly because, like you, I prefer shorter/cleaner URLs and am not a fan of repeating the same words. I don't think there will be a negative SEO impact of removing one of the category name words because the repetition is unlikely to be helping that much right now. If there was a valid reason to have it repeated, then my view may be different. But that doesn't sound like the case so I'd say to go with the shorter URL.

        I hope that helps!

        Paddy

        1 Reply Last reply Reply Quote 1
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