Free Local Search Marketing Tools You're Using These Days?
-
Hello to our wonderful community here!
I'm updating an old list of free tools to use in a local search marketing campaign. The original list was created before there were quite so many paid tools in our industry, and it definitely needs an update!
I'd like to ask, are there free tools you find yourself using these days in marketing local businesses? These could be related to any aspect of your campaigns.
I'd love it if you'd share your favorites with me, especially if they are things you feel others might not be aware of but which are working really well for you! Thanks for any suggestions you can provide.
-
There's more on my blog
-
Whoa - that's not only a great tool, Igor, but your strategy for how to use it is quite amazing! Thank you so much for the suggestion. Very, very cool!
-
Notify.ly bot for slack to track mentions.
Tracking your brand and your competitors' brands is a must. But..Tracking combinations of competitors' names with words like sucks, sht, fck, bad and so on is one of my favourite hacks.
Depending on your niche and the number of competitors you list, you can get from ten to hundreds leads per month with a very good conversion rate. You'll get an immediate notification when someone who's gone through major part of your competitor's funnel is unhappy, your job is to jump in and provide an alternative. It's manual work, but it's worth it.
TL;DR notify.ly to track mentions in real time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We're merging 2 separate websites into 1 but need to ideally rank service pages for both locations
I have a dilemma, we're merging 2 websites, one an Australian branch and one a UK one. We've decided to have a UK page and a AUS page so agency.site/uk/ agency.site/aus/ but what is the best tactic for the service pages? ideally, we'd like a web-design service page to rank in Australia and the UK but not sure if this is actually possible, or whether to duplicate the pages and localise them i.e. /web-design-leeds/ and /web-design-melbourne/ What's everyone's thoughts on this? localised landing pages with some duplicate content or one master page with both locations mentioned? Thanks!
Local SEO | | Unbranded_Lee1 -
Why do SMB owners want more calls as a result of SEO, but don't answer 62% of them?
Working mostly with SMBs for 8 years now, we have gradually developed the notion that small business owners are hard to reach by phone. Our Customer Service agents spend hours unsuccessfully trying to reach business owners. If a potential customer calls the business, they'll have to face the same outcome. This means missed opportunities for both parties. Needless to say, one of the most important KPIs in local SEO is the number of generated phone calls...but no one's there to answer. We wanted to dig deeper into the matter, so we did a small study with 85 businesses. Results show that: 37.8% of calls are answered by a person. 37.8% of calls are answered by an answering machine, where no actual conversation (nor conversion) is possible, so we treat these calls as unanswered. 24.3% of calls are unanswered. We also gathered a list of possible solutions to the problem, but what we really need to know is WHY do business owners neglect such an important part of their business? And what resolutions can you think of?
Local SEO | | 411Locals0 -
Local Rankings
Hi all, I do hope to get some insight into this problem. I look after a webiste - http://www.crownhilldentalpractice.co.uk/ - and the age used to rank for 'dentist plymouth' in the middle of the first page of the SERPS on Google. The ranking then slowly slipped at the beginning of this year and following the Penguin update it has fallen to the bottom of page 1 and is sometimes seen on page two. Their competitors are mostly in plymouth, but there is a site whose physical location is close to my client, and yet they maange to rank more highly. I have tried to see what this domain has been doing - they have a marginally higher domain authority, but the clients domain is older. Checekc Webmaster, (no messages) re-submitted site map, built up internal links, optimised images, bilt up Google + with reviews too. They have some social signlas from facebook too. Any ideas of how to get these guys back up to above the fodl on poage one for that keyword? Kind Regards Carrie
Local SEO | | dentaldesign0 -
Local Search - Google Mobile Results (Web&App)
Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before? This is a location that recently opened to the public. The concern is around mobile web and app results. I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.
Local SEO | | burnseo0 -
Local SEO same company two different locations
I have a client who has 2 locations approx 20 miles apart. He wants to reach new customers at the second office location. He is an owner of a law firm he practices elder law, in the second location he has an attorney who practices injury law. The second location is in an area where targeting prospects for elder law could also be lucrative. We currently have two separate websites for each area of law. My question is... Would it be suggested to create another elder law website to target the potential clients in this second location. Also for the first location we have put in place a content marketing strategy that has increased revenue considerably. Basically creating content (blog posts) that resonate with the target audience. If a new website is in order can the blog post be posted here too with a canonical referencing the original website. Im thinking a slow redistribution of content on the new site. Advice here is greatly appreciated as this new market for my client could increase revenue even more.
Local SEO | | donsilvernail0 -
How worthwhile is schema markup for a local business?
One of our clients was told that they need to implement schema on their website, and now they're very concerned that the lack of schema might be holding them back. We could certainly implement it for them, but I'm doubtful how much of a difference it will make. The client is a plastic surgery practice, so their content is fairly straightforward (services, locations, photo galleries, etc.). We're planning to add schema markup to their name, address and phone info in their website footer, but we're not sure if it's worthwhile doing anything beyond that. (I'm assuming schema markup for customer ratings would best be handled by a dedicated review management system like RealPatientRatings.com). What would you recommend for schema implementation?
Local SEO | | ClearPivot0 -
Moz Rank Tracker - Local Rankings?
My question is about local SEO rankings. How does the Moz Rank Tracker track local results, meaning I do not see a place to tell the tool what local market to show results for.If I have a dentist in Denver and I enter the keyword “dentist” into the tracker, is it looking for how my site ranks locally in Denver or how it ranks for “dentist” on a national level.Thanks in advance for the help!
Local SEO | | ifuseurbiz1
