Building content pages, redirecting and linking

[seorunner]

Previously the company had created some .HTML content pages around top shoe styles and top manufactures. One or two of these pages used to rank but have been neglected over the page 18 months. I want to build out new content round our top styles / top manufactures and I am wondering if I should use the existing HTML pages or create new pages that use our content management system. The .HTML pages can contain keywords in the URL, using our content management system, all URL’s are www.site.com/content/home/contentid=1234abcd.

If we use the .HTML pages all content is managed manually. If we build out 6 to 10 pages, this can become a resource issue and may result in a bad experience for the website visitor.

From an SEO perspective, does the benefit of having the keywords in the URL outweigh the manual management hassles?

And if not, should we 301 all the HTML pages to the new content pages?

And from a linking standpoint, I want these content pages to point to the new version of the top style. From a navigation standpoint, we also want to provide access to all styles from the manufacture. Should we nofollow the links to all styles?

[seorunner]

Thank you for the reply and that certainly does help clarify my thinking

I appreciate your time and help!

[ronnyg28]

Hi,

You will benefit from having the keywords in the URL, with regards to the manual management, well that is really up to how much work you want to do.

If you are creating new pages, you should re-direct all the old pages to their relevant new pages to keep their juice.

Dependining on how many styles you have but you should keep your outbound links low, have you considered using taxonomy once the visitor is on the Styles pages, they can then sort by Style.

Hope this helps.