Longer snippets meaning
-
Hello,
Over the last few days google released longer snippets.
Are website with longer snippets showing deemed to have more relevant content than the others ?
Thank you,
-
Thank you,
-
For years, Google used to limit the length of snippet texts, are short text previews of the search results, to two rows. Over the last couple of days, Google eased up on this rule and will now also show longer snippets in the search results.
In some cases, Google shows longer snippets for search results if the pages provide simple answers to your query. Google previously tested a sidebar that allowed you to increase the size of the snippets and highlight extracted facts like dates and locations, but the tests probably showed that people didn't use the advanced options and that it's a better idea to automatically increase the length of a snippet if there's a high density of information related to your query.
Search Engine Roundtable suspects that "the longer your search query, the longer the snippet might get", but this is not always the case. Google tries to be smart and not overwhelm users with irrelevant information, that's why snippets are usually concise.
Some webmasters and SEOs may consider updating their meta descriptions, but I don’t believe Google would recommend doing so. The snippets are more often dynamically generated based on the user query and content found in both the meta description and the content visible on the page. If Google is going to go with a longer snippet, it likely will pull that content from the page.
IN SUMMARY
I think the update is focused on the user intent so if you ask Google some specific question such as a specific definition, well in that case the longer snippets make sense and will be generated base on the content of a website.IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
IO Error - what does this mean?
I did a quick check on https://validator.w3.org I got this error IO Error - java.security.cert.CertificateException: Certificates do not conform to algorithm constraints What does this mean?
Intermediate & Advanced SEO | | BeckyKey0 -
Rich Snippets - Easy Come / Easy Go!
Hi Guys, I've been trying like mad to get Rich Snippets (star ratings, price, availability) to show for product page results for www.evo.com. What's very strange is when I test my product page URLs in the Structured Data Testing Tool, the previews look great and the extracted data is what I'd expect. I am however getting "missing price" errors for every item in the Structured Data report in Webmaster Tools - which seems contradictory to what the testing tool shows. The error description says this can prevent Rich Snippets from showing. If anyone here could take a look at the schema.org/Offer markup on one of our product pages and see if they can see anything wrong with our price markup I would greatly appreciate it! The plot thickens.... What's even stranger is that when I submit product page URLs (that have reviews) to Google's index using Fetch as GoogleBot, the Rich Snippets appear - but then disappear sometime in the following day(s). The only thing I can think of is somehow my Merchant Center feed (which contains "product_review_count" and "product_review_average") which runs nightly is somehow 'breaking' the Rich Snippets that are generated after the page has been crawled. Any advice is greatly appreciated!
Intermediate & Advanced SEO | | evoNick
Will0 -
Do I redirect pages that no longer appear on the website?
Here is an example of the link that is no longer on the website (Broken link) http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE The broken link was fixed to : http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE CARRE CUT DIAMOND ETERNITY BAND&str_category=Diamond-Bands-and-Gold-Rings&grouping_id=9&category_id=21&int_item_id=6884 Would I still need to redirect the old broken link to the new fixed one using 301 redirect?
Intermediate & Advanced SEO | | alexkatalkin0 -
Rich snippets not appearing
http://www.1588.lt/imone/fcr-media-lietuva-uab Is there something wrong with the code? Can't make the "stars" to appear in the search. Testing tool shows that everything is OK.
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
Multiple Author Rich Snippets On A Q&A Forum Page
Hi, I work on a site that has a robust q&a forum. Members post questions and other members answer the questions. The answers can be lengthy, often by experts with Google+ pages and almost always by multiple member/commenters answering a particular question. Much like Moz's forum here. In order to get rich snippets results in search for a single Q&A page, what would happen if each of, for instance, 10 commenters on a page, were tagged as author? After all, the q/a forum pages have many authors, each as author of their own comments. Or, should I pick one comment out of many and call that member/commenter the author or something else? If it matters, the person asking the question in the forum is almost always not the expert providing a ton of detailed content. Also, a question might be 8 words. One answer might be 25 to 500 or more and their might be 5 to 10 different answers. Thanks! Cheers... Darcy
Intermediate & Advanced SEO | | 945010 -
Rich Snippets stopped showing up in SERPS
i had some rich snippets (recipes nad stars) showing on my site, but the last few days they have gone, has anyone had this happen, if so what did you do to get them back? The example URL is as follows http://www.gourmed.gr/syntages/pestrofa-sto-tigani-synodeyomeni-me-sauvignon-2003-karypidis everything seems ok in Google Structured Data Testing Tool. Any thoughts on why?
Intermediate & Advanced SEO | | canonodigital0 -
Search terms that have the same meaning
If there are two fairly equally strong search terms that mean the same thing and want to direct people to a single page on my site, is it recommended that both phrases be placed in the H1? For example, Bacon, Lettuce and Tomato Sandwich (BLT Sandwich) I don't want to rank high for only one phrase while ranking lower (and potentially losing users) for the second phrase. What's the best strategy for this?
Intermediate & Advanced SEO | | hamackey0 -
Experiences with event rich snippets?
We've recently (in the past 6 months) implemented rich snippets into one of our websites, which lists events around the USA. We've run our code through Google's testing tools and all looks good. When we search for terms which we compete for, many of our competitors display the event sub-links in the SERPs but we still do not. Does anyone have any experience with rich snippets with regards to whether site reputation or (we're a new website) others factors will impact if/when google will display our rich snippets in search results? Thanks!
Intermediate & Advanced SEO | | BTeubner0